Mon, 28 July 2014
Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king.
4 ways to increase revenue
1. Raising your prices.
2. Increasing average transaction size. Try to get each customer to purchase more.
3. Increasing the frequency of transactions per customer.
Service industries (call loop) (email)
4. Increasing the number of customers. (hardest to do)
1. Value Creation
Every successful business creates something of value.
Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create.
Every successful business ultimately sells what it has to offer.
IMPACTFUL ARTICLES, VIDEOS and WEBSITES THAT INSPIRE
Mike Del Ponte - Hacking Kickstarter: How to Raise $100,000 in 10 Days (The process I personally use to market anything)
Jason Fried (My Hero) - Why Is Business Writing So Awful?
Launch Leads (the fortune in the follow-up)
Jay Abraham - Getting Everything You Can Out of All You've Got (Maybe my favorite book ever. Read many times. Incredibly rich)
Websites with high conversion rates (copy 'em)
My Conversion Mentor
Peep Laja: Conversionxl
Connect With Skylar:
ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
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Direct download: 117_Skyler_Topham_-_4_Ways_to_Increase_Revenue.mp3
Category:Business -- posted at: 11:19am MST