Sun, 6 July 2014
"How far can I push this?"
This interview is loaded! Seriously, check out the highlights on this one for a glimpse into the things Brandon Kennington shares with Outlier on Air. Outlier initially wanted to interview Brandon because he was a successful inventor and we felt like he could give valuable insight to creating, patenting, and marketing a new product. However, this interview exceeded our expectations.
So, most of us do not hold a degree in Mechanical Engineering from Purdue like Brandon has, but there are many out there who get married and then buy a puppy together, right? I know I did. Brandon briefly tells us the story of how his successful Porch Potty came to be, but then he gets right down to business. According to Brandon, his greatest accomplishment was creating the system that makes his invention a success. Success is in the system.
Selling products through catalogs like SkyMall
Automating/Creating and scaling systems
Should you work for a corporation for awhile?
Pricing experiences and strategy
Why you shouldn't be scared of the competition
Patents - Unique explanation and strategy
Provisional patent versus utility patent
MVP -Minimum Viable Product
When to get financing
Cautions against retail
Steps to selling directly to the consumer
Cost per acquisition
Is it possible to scale without hiring?
Be interested in everything. Anything is possible, if it's not it will be in 6 months! The hardest part is starting, then just keep moving forward.
References made by Brandon:
Connect With Brandon:
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Direct download: 106_Brandon_Kennington_Inventions_-_From_Idea_to_Market.mp3
Category:Business -- posted at: 11:35pm MDT