Sun, 6 July 2014
"How far can I push this?"
This interview is loaded! Seriously, check out the highlights on this one for a glimpse into the things Brandon Kennington shares with Outlier on Air. Outlier initially wanted to interview Brandon because he was a successful inventor and we felt like he could give valuable insight to creating, patenting, and marketing a new product. However, this interview exceeded our expectations.
So, most of us do not hold a degree in Mechanical Engineering from Purdue like Brandon has, but there are many out there who get married and then buy a puppy together, right? I know I did. Brandon briefly tells us the story of how his successful Porch Potty came to be, but then he gets right down to business. According to Brandon, his greatest accomplishment was creating the system that makes his invention a success. Success is in the system.
Highlights:
Selling products through catalogs like SkyMall Automating/Creating and scaling systems Should you work for a corporation for awhile? Pricing experiences and strategy Why you shouldn't be scared of the competition Patents - Unique explanation and strategy Provisional patent versus utility patent MVP -Minimum Viable Product When to get financing Cautions against retail Steps to selling directly to the consumer Perceived Value Premium products Valuing yourself Cost per acquisition Product Fulfillment Is it possible to scale without hiring? Take Away
Be interested in everything. Anything is possible, if it's not it will be in 6 months! The hardest part is starting, then just keep moving forward.
References made by Brandon:
The 4-Hour Work Week by Timothy Ferriss
The E-Myth Manager: Why Management Doesn's Work - and What to Do About It by: Michael E. Gerber
ShipWire: Order fulfillment for E-Commerce
Connect With Brandon:
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Direct download: 106_Brandon_Kennington_Inventions_-_From_Idea_to_Market.mp3
Category:Business -- posted at: 11:35pm MDT |