Mon, 28 July 2014
Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king. Highlights:4 ways to increase revenue1. Raising your prices.
2. Increasing average transaction size. Try to get each customer to purchase more.
3. Increasing the frequency of transactions per customer. Service industries (call loop) (email)
4. Increasing the number of customers. (hardest to do) Take Away1. Value Creation Every successful business creates something of value.
2. Marketing Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create.
3. Sales Every successful business ultimately sells what it has to offer.
IMPACTFUL ARTICLES, VIDEOS and WEBSITES THAT INSPIREMarketingMike Del Ponte - Hacking Kickstarter: How to Raise $100,000 in 10 Days (The process I personally use to market anything) WritingJason Fried (My Hero) - Why Is Business Writing So Awful? SalesLaunch Leads (the fortune in the follow-up) SystemsMichael Gerger - The E-Myth Revisited BOOKSJay Abraham - Getting Everything You Can Out of All You've Got (Maybe my favorite book ever. Read many times. Incredibly rich) Websites with high conversion rates (copy 'em)Groove My Conversion MentorPeep Laja: Conversionxl Connect With Skylar:ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 117_Skyler_Topham_-_4_Ways_to_Increase_Revenue.mp3
Category:Business -- posted at: 11:19am MDT |
Fri, 25 July 2014
"This is the moment we pivot" - Jill Stanton on Failure
"If we build a vague audience eventually someone will buy something" -NOT! Jill tells us this was their "jaw-dropping failure" that caused them to pivot and create the process that began making them 10 grand a month in a year and a half. This fun couple enjoy location freedom by using a process for affiliate marketing that they developed together. Listening to Joshua and Jill is worth the time to figure out how they personally decided to screw the nine to five. Also, listen to find out what the "wake up sweaty test" is!
Start with Affiliate Marketing 101 by listening to Bret Grow
Basic Outline:
Find that product!
Keyword Research
Build the website/write content
Rank on page one of Google
Highlights:
Multi-product review marketing
Keyword research
Authority Sites
Google Keyword Planner Tool
Competitive Analysis
Search Engine Optimization
Ranking on Google
Keeping your visitors on your page
Guest Posting
Outsourcing
Driving Links
Direct Affiliate Sites
Amazon Affiliate
Individual Affiliate Program
Private Affiliate Program
Take Away
Joshua tells us that a person creating a 4 page site can expect $500 a month on average. Success is dependent on:
How much you want to work
How many links you want to drive
How competitive your niche is
References:
Share a Sale
Offer Shot
Market Health
Commission Junction
Click Bank
Connect With Joshua and Jill:
Email
Website
Twitter
YouTube
Instagram
Facebook
ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: Joshua_and_Jill_Stanton-_Screw_the_Nine_to_Five_with_Affiliate_Marketing.mp3
Category:Business -- posted at: 10:00am MDT |
Tue, 22 July 2014
"Feeling the fear, but doing it anyway"
Martha Stewart's stalker decided to interview with us! Okay, so not really a stalker, but Claudine Hellmuth was determined to get on Martha's show. This girl has tenacity and she shares her story of TV, licensing, webinars, blogs, and how she made it all work. Not only is this a fun episode to listen to, but there is a lot of insight into passive income streams and how to capture your audience.
Highlights:
Passive Income Streams How to get on TV Makers & Artists Licensing Product Testing Royalties Selling online Teaching others Online Workshops Take Away
"The way I thought it was going to happen was not the way it actually happened, but I kinda believe in helping things along with intentions to make things happen in your life." -Claudine Hellmuth
In regards to failure: "Allow yourself that time to sort of lick your wounds, but know you are gunna get back in the saddle again and keep going because that's what differentiates the people that make it from the people that don't. It's really just the tenacity to keep going." -Claudine Hellmuth
References made by Claudine:
Decor8 Sweetopia Shopify Creative Live
Connect With Claudine:
Website Blog Etsy Shop
ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 115_Claudine_Hellmuth-_Passive_Income_for_Artists_and_Makers.mp3
Category:Business -- posted at: 10:00pm MDT |
Mon, 21 July 2014
"I always lead with value and I just don't ask for anything"
#DontJustMakeUpYourOwnHashTags
Let's boil this down, according to Anthony Tran, people like to do business with people. It doesn't seem like rocket science to understand that creating value to help others is just good business . The question is, HOW do you help people through social media? Seriously, how do you reach your global audience on a personal level? Listening to this podcast, Anthony has some great insight and specific, proven habits that have brought him success that you will want to hear.
Highlights:
Understanding Hashtags Google Hangouts Livestream on YouTube Webinars Mastermind Groups Podcasting Facebook Ads Social Media Marketing Take Away
"Everything I put out, I try to put my best foot forward." -Anthony Tran
References made by Anthony:
RiteTag Webinar Jam Hashtags.org Gary Vaynerchuk Owen Soba
Connect With Anthony:
Website Blog
ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 114_Anthony_Tran-_How_to_Grow_an_Online_Audience.mp3
Category:Business -- posted at: 10:31pm MDT |
Mon, 21 July 2014
"I never really though of mobile devices being controlled by IT, but that's the exact route that Google is using."
Are you walking around with a shattered iPhone screen because you would rather wait for the new one rather than repair it? This podcast is serving up piping hot updates on the new iPhone screen and much more.
Highlights:
Sapphire Corning Iphone 6 updates More from Jason:
http://www.idoidevices.com/
http://www.imthemobile.guru/
ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher |
Mon, 14 July 2014
How can it be that 50% of businesses don't have a website!? In today's market, brick and mortar businesses need to understand the basics of what it takes to manage their online presence. This is easier said than done, I would venture to say that most businesses know they need to have a website, but they think it's expensive and perhaps they don't even know where to start. David helps prioritize your online needs, gives some tips about the best sites for free website building, and gives an education on terminology. Listening to this podcast will give you a knowledge base about website building, search engines, how to get started, and tips on what tools are the best to use. Highlights:
Take AwayGet your website up and going! References made by David:Weebly Connect With David:ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 112_David_Waring_-_Helping_Brick_and_Mortar_Businesses_Thrive_Online.mp3
Category:Business -- posted at: 11:21pm MDT |
Mon, 14 July 2014
Jill Hunt is a genuine, altruistic, hardworking person that learned a hard lesson. She tells us about her unexpected leap into entrepreneurship and what she has learned along the way. Highlights:
Take Away"I marked my "bully boss" with and "X" on the day that I quit. I don't wish him any ill-will. I want him to finish the race as well, but I want to beat him to the finish line. I want to be there surrounded by the people I helped alone the way, not by the people I pushed down just to be able to finish the race." - Jill Hunt Connect With Name:ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 111_Jill_Hunt_-_Escaping_Toxic_Environments.mp3
Category:Business -- posted at: 10:25am MDT |
Thu, 10 July 2014
"It's not just about starting a business, it's a mindset." -Stephen Warley Stop ignoring it. You know what I am talking about. That idea that keeps haunting your brain. Stephen Warley says to tell yourself, "It is possible. No matter how many people around you, that say your idea is crazy. If you can't stop thinking about it and you are so excited about it, you have to honor that." In this podcast, Stephen shares themes that he has discovered in his own podcast that will help you decide if you are meant to be an entrepreneur and how to ensure success. Highlights:
Take AwayDon't have a to-do list, have a daily list of habits and check them off as you go. Honor your habits! References made by Stephen: Connect With Stephen Warley:Email ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 110_Stephen_Warley-_Becoming_Unstuckable.mp3
Category:Business -- posted at: 11:58pm MDT |
Thu, 10 July 2014
"I don't fall into that category of motivational posters with bullcrap statements at the bottom" says Seth Talbott. That's right, Seth cuts through the fluff with a call to practicality. He helps us recognize when a great idea is a terrible business. Then explore how to whittle down your ideas, survey your customer, and "attack the things that you know are going to screw you". "Know when someone is blowing smoke, starting with yourself" -Seth Talbott Highlights:
Take Away:"If you are really committed to being an entrepreneur, you have to be willing to abandon your idea, kick it, shoot it, and find something else. You've got to be willing to abandon the idea in your pursuit of finding a successful business. Be willing to pivot, be willing to abandon, and find the best ideas to build a business around." - Seth Talbott References made by Seth:Connect With Seth:ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 109_Seth_Talbott-_Is_your_Great_Idea_Terrible_or_Genius-.mp3
Category:Business -- posted at: 12:00am MDT |
Tue, 8 July 2014
Alright startups, grab your pencil and a few sticky notes because it's time to make a business canvas. That's right, making a business plan is probably a waste of your time. This podcast is a valuable listen for anyone who is in the beginning phases of their business and anyone looking for more information on accelerators. Curtis Howe talks us through the differences between a business plan and a business canvas. Something to appreciate about this interview is that Curtis has recently gone through an accelerator himself and he has many personal experiences and associations with successes and failures. The real world application of the content that Curtis shares creates a valuable listen for any startup. Highlights:
Take Away “Some of the best mentors you can ever have are paying customers." -Curtis Howe References made by Curtis: Business Model Generation Connect With Curtis:ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 108_Curtis_Howe-_The_Business_Model_Canvas.mp3
Category:Business -- posted at: 11:46pm MDT |
Mon, 7 July 2014
Self-proclaimed "plant geek", Braden Hancock discusses his crowd funding strategy in a non-metropolitan area. One of the challenges with launching his Indiegogo campaign was that a large part of the community he is trying to reach is not necessarily familiar with the concept of online fundraising. A solution to this challenge was to launch his fundraiser with a live event. Somehow in the midst of the discussion there is talk of cockroach spotlighting, just saying. Highlights:
Take Away "Sometimes it's better to let go". Don't get so fixated on something that you lose sight of what really matters. References made by Braden: Connect With Braden:Email ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 107_Braden_Hancock_-_Kicking_off_CrowdFunding_With_a_Live_Event.mp3
Category:Business -- posted at: 11:19pm MDT |
Sun, 6 July 2014
"How far can I push this?"
This interview is loaded! Seriously, check out the highlights on this one for a glimpse into the things Brandon Kennington shares with Outlier on Air. Outlier initially wanted to interview Brandon because he was a successful inventor and we felt like he could give valuable insight to creating, patenting, and marketing a new product. However, this interview exceeded our expectations.
So, most of us do not hold a degree in Mechanical Engineering from Purdue like Brandon has, but there are many out there who get married and then buy a puppy together, right? I know I did. Brandon briefly tells us the story of how his successful Porch Potty came to be, but then he gets right down to business. According to Brandon, his greatest accomplishment was creating the system that makes his invention a success. Success is in the system.
Highlights:
Selling products through catalogs like SkyMall Automating/Creating and scaling systems Should you work for a corporation for awhile? Pricing experiences and strategy Why you shouldn't be scared of the competition Patents - Unique explanation and strategy Provisional patent versus utility patent MVP -Minimum Viable Product When to get financing Cautions against retail Steps to selling directly to the consumer Perceived Value Premium products Valuing yourself Cost per acquisition Product Fulfillment Is it possible to scale without hiring? Take Away
Be interested in everything. Anything is possible, if it's not it will be in 6 months! The hardest part is starting, then just keep moving forward.
References made by Brandon:
The 4-Hour Work Week by Timothy Ferriss
The E-Myth Manager: Why Management Doesn's Work - and What to Do About It by: Michael E. Gerber
ShipWire: Order fulfillment for E-Commerce
Connect With Brandon:
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
Direct download: 106_Brandon_Kennington_Inventions_-_From_Idea_to_Market.mp3
Category:Business -- posted at: 11:35pm MDT |
Wed, 2 July 2014
"A vision without traction is merely a hallucination" - Jeffery E. Garten, The Mind of a CEO Craig Andrews starts us off talking about pie. That's a pretty sweet way to start. It is apparent that Craig is a master of creating processes, even in this podcast, because he supplies charts, lists, analogies, tests, and catchy phrases. We also find that he is the king of business acronyms! Here are a few he mentions: IDS -ing : Identification Disscussion Solve SBA: Shared By All KIS: Keep It Simple FBA: Followed By All Here is how Craig cuts his pie, slice by slice: Slice 1: Vision -United Core Values Slice 2: People Component Slice 3: Data-Getting past the subjective Slice 4: Issues List - Get good at solving problems Slice 5: Processes -Consistency Slice 6: Traction After getting a taste of pie, Craig suggests that you ponder these questions:
Highlights:
References made by Craig: DiSC Assessment Good to Great by: Jim Collins E-Myth by: Michael E. Gerber Connect With Craig: If you enjoy Outlier On Air, please Subscribe & Review on iTunes or StitcherIf you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONITIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS.
Direct download: 105_-_Craig_Andrews_Creating_an_Entrepreneurial_Operating_System.mp3
Category:Business -- posted at: 11:17pm MDT |
Tue, 1 July 2014
Is this guy really lucky or is he on to something? Take a listen and get to know Brad and how he went from being broke to flying on a private plane and bringing in 4 million dollars worth of deals, all within 30 days. Seriously, how does that happen?! Brad says, "I was crazy, almost reckless...It probably was reckless, but worth it." Brad has created his own ideology centered around understanding yourself and creating value. Oftentimes we all get caught up in our business, but do we step back to genuinely understand ourselves? Brad Harker is writing the book on this topic, literally. Look out for his book to come out soon because I would wager to say that a guy with $400 million in career sales knows a thing or two about finding a successful niche, and that's worth reading. Highlights:
Core Attributes
Take Away"If we are truly passionate and we are aligned with our natural dispositions, our odds of success are immeasurably greater." -Brad Harker Connect With Brad:Email
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or StitcherARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONITIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
Direct download: 104_Brad_Harker__Building_on_Your_Gifts_and_Abilities.mp3
Category:Business -- posted at: 10:17pm MDT |