182: Daniel Faggella - Using Email to Grow Your Business

"It's better to have a surplus of ideas and be forced to go with the really great ones...than to have a limited number of them and pick the one you think is best." - Daniel Faggella

About: Daniel Faggella- Entrepreneur, Writer, Speaker, Jiu Jitsu Champion, and Founder of CLV Boost

Overview: During this exciting interview, we learn valuable lessons from Daniel on how to create effective email marketing campaigns. Dan has a Masters of Applied Positive Psychology degree from UPenn, owns 2 companies-TechEmergence LLC, and startup marketing with CLVboost, is the author of “Explorations into the Philosophy of Transhumanism: A Lens to the Future Through the Thinkers of the Past”, is a frequent public speaker, and holds a black belt in Brazilian Jiu Jitsu.

Highlights:

Background: Dan has a passion for martial arts and was heavily involved in Jiu Jitsu. When his local martial arts gym closed down, he opened his own martial arts gym, something he had never planned on doing. He always thought he would only compete but not be involved in the entrepreneurial world. With this endeavor, Dan learned a lot about sales and marketing and launched himself into his entrepreneurial journey.  With a small market, Dan needed automated sequences to categorize potential clients and to maximize their sales. From there, he started CLV Boost- working with software and start up companies to implement email marketing strategies and campaigns.

Growing Your Email List: If you want to get more people onto your list, Dan says to start learning more about pay per click. Dan helps clients focus on conversion rates on their page (figuring out the percentage of people that convert to your site and the percentage of people who become leads). The next thing he'll do is build a regimen that's reasonable for your company and work on partnering with people that can help drive business to your site.

Email Campaigns: Dan wants entrepreneurs to know that social media is not nearly as effective as email marketing. If you want to make money for your business, it is crucial that you have an email marketing campaign. Dan's personal list for martial arts is about 27,000 people. With the help of his email campaigns, he made approximately $66k last month.

Continual Education: Dan knows the value of education and even though he has successful businesses, understands the need for continual help and coaching. In the last 30 months, Dan has spent a little over $100,000 on education: coaching, school, books, etc.

Advice for Entrepreneurs:  Make sure you know what you want the individuals on your email list to do with that first step in the buyer's journey (call, get a quote, set up an apt, etc). Once you have an answer to that, you will know what your emails need to do next. Then determine what the major benefit is for your customers. Know how you can solve whatever their problems may be. Frame your subject lines and your content around that benefit. You have to make sure that you are closing your audience within 3-7 days, because after that, you lose half of your market. When you are sending potential customers educational material, make sure there is a link, case study, free e-book, something that will lead them to other options. Let them find a way to pay you if they're hungry.

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Connect With Daniel:

Website | CLVBoost | @DanFaggella | LinkedIn

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