Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"At the end of the day nobody need just another widget, what they need is something solved, some sort of a solution." Tom Morkes

Tom Morkes - Founder & CEO of Insurgent Publishing

Tom Morkes is a West Point grad, Iraq War veteran, and the founder and CEO of Insurgent Publishing, a creative advisory and consulting firm that helps entrepreneurs, founders, and CEOs grow their businesses through strategic, large-scale book and digital product launches. Tom’s clients and projects have been featured in major mainstream media outlets, leading television networks, and top ranked blogs and podcasts; he has consulted on books that have hit The New York Times, Wall Street Journal, USA Today and Amazon bestseller lists; he led the marketing and promotional effort that generated over $450,000.00, setting a Kickstarter record for most funded Nonfiction Publishing project, and has done multiple 6-figure course and digital product launches.

Connect with Tom:

Website | Podcast | Books


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Direct download: tmorkes.mp3
Category:Business -- posted at: 12:01am MST

Ep 371: Sarah Pottharst Interview - Per Vigore

"I care about my work and who it impacts." - Sarah Pottharst

Sarah Pottharst - Founder/Designer, Per Vigore

The brand is called Per Vigore. The idea came out of the need for clothing that is insect-repellent but also wearable for normal "everyday" schedules. Since there is an immediate concern surrounding Zika (which currently has no cure) and its severe effects on pregnant women, the brand is launching its first line with styles that are fluid between a broad range of sizes and shapes. In this way, the designs are truly transitional.

The silhouettes are draped in such a way that they will continue to flatter the woman's body throughout various phases in life, thus providing an elegant fit for both expectant and non-expectant women alike. With this special tailoring, a garment can achieve a fuller lifecycle and positively prove its worth. With 100% cotton fabrications from Como and production based in Tuscany, the styles are perfectly crafted by the same expert hands that have also created clothing for the most highly regarded Italian designers of our time. The clothes are meant to provide dual aspects: protection and a classic tailored fit. These two aspects allow our customers to live a life of health, energy, vitality, and of course, confidence in style. These clothes are quite truly For Vigor of those who wear them.

 

Connect with Sarah:

Website | Facebook

 

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Direct download: Sarah_Pottharst_.mp3
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Ep 370: Loretta Cella Interview - Passion to Lead

"If there is one thing that successful leaders do is that they stop. They take a time-out in their busyness and take even an hour a week to explore their role in creating success within their teams." - Loretta Cella

Loretta Cella, Founder and Curator / Passion to Lead / Leaders For Humanity

Founder, educator, mentor and innovator Loretta Cella is no stranger to leadership. With over 15 years experiences in human services in 10 countries she has assisted an array of diverse people and communities in the world. Loretta holds a Masters in Leadership from Royal Roads University and is a certified Prosci change manager. In 2007, Loretta founded Passion to Lead a charity that has now supported over 5000 young women globally to gain leadership skills and create meaningful community projects. As the curator of Leaders for Humanity she works with an array of clients to support their personal and professional development.

 

Connect with Loretta:

Website | Facebook | Twitter

 

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Direct download: Loretta.mp3
Category:general -- posted at: 12:01am MST

Ep 369: Joanna Penn Interview - The Creative Penn

"You need to be moving in order to change direction." - Joanna Penn 

Joanna Penn is a New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.

Connect with Joanna:

Website | Facebook | Podcast | Twitter | Instagram


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Direct download: Penn.mp3
Category:general -- posted at: 12:01am MST

Ep 368: Tyler Barstow Interview - Vinyl Me, Please

"It takes tine to grow what you hope is a quality company." - Tyler Barstow

Tyler is a co-founder of Vinyl Me, Please and currently serves as their Head of Content. While working on the idea for, and early stages of, Vinyl Me, Please, he worked as a Support Agent at CoSupport in Chicago. Prior to that he worked with a non-profit in Raleigh, NC.

"Vinyl Me, Please is a record of the month club. The best damn record club out there, in fact.

Our mission is help people explore, experience, and enjoy music on a deeper level. A tall order, maybe, but it’s what gets us out of bed every morning with a thunderous shout. We do that both by sending you great music every month and by making sure you have a ton of fun each step of the way. Music is important, and so are you, and we work our asses off to make sure we do good by both.

We believe in the power of the album as an art form. That music is a form of connection. That an album isn’t just something you own, but something that becomes a part of you. And we offer a full sensory experience that encourages you to deeply connect with the music you’re listening to. Vinyl is a tangible representation of the music you love, and brings with it a ritual you shouldn’t live without. What you listen to and how you listen to it matters. It ends up being an essential part of who you are."

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Connect with Tyler:

Website | Facebook | LinkedIn | Twitter | Instagram | Magazine


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Direct download: Tyler_Barstow_on_2017-01-11_at_15.30.mp3
Category:general -- posted at: 10:37pm MST

Ep 367: Sierra Schubach and Alisha Pace - Babes, Bosses, and Babies

"Follow your heart and do what you think is best." - Sierra and Alisha

Sierra Schubach & Alisha Pace - Founders of Babes, Bosses, and Babies

Sierra Schubach and Alisha Pace are the minds and mouths of the weekly podcast Babes, Bosses and Babies. Inspired by reoccurring conversations and rants about life as a working mom, each episode addresses important topics amongst millennials, parents and women just like you and me. Babes, Bosses and Babies is a passion project they started to give a voice and start a community for like-minded people. 

Alisha Pace, co-host and co-founder of Babes, Bosses and Babies, has a professional background in event management and marketing. She lives in the heart of Salt Lake City with a very modern family, composed of 3 stepchildren and her 2 daughters and their dad. She is passionate about women in business and is very excited to see the adventures this new venture take her on.

Alisha

Sierra Schubach, co-host and co-founder of Babes, Bosses and Babies, has a professional background in marketing and communications. She is also well versed in the social media sphere. She credits her sharp character and vast knowledge to her interrelated education, but mostly to her understanding of balance and life experiences. She is currently residing and working in Salt Lake City, with her one-year-old son.

Sierra

 

Connect with Sierra & Alisha:

Website | Facebook | Instagram | Sierra | Alisha | iTunes


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Direct download: BabesBossesBabies.mp3
Category:general -- posted at: 9:58pm MST

Ep 366: Anna David Interview - You've Got Issues

"If you're overwhelmed and intimidated, admit that, at least to yourself, instead of trying to mask it with vibrato." - Anna David

Anna David - Founder of AfterPartyMagazine & Writing Issues


Anna David is the New York Times-bestselling author of six books. She’s been published in The New York Times, The LA Times, Details, Playboy and Women’s Health, among many others, and has appeared repeatedly on The Today Show, Hannity, Attack of the Show, Dr. Drew, Red Eye, The Talk and numerous other programs on Fox News, NBC, CBS, MTV, VH1 and E. David is the Founder and Editor-in-Chief of the addiction and recovery site AfterPartyMagazine, hosts the podcasts AfterPartyPod and You’ve Got Issues and is a coach who speaks at colleges across the country about relationships, addiction and recovery.


Her current project, Writing Issues, is a six-month coaching program where she walks 20 students through the process of building a profile, creating a website, writing essays, getting published on websites and writing and selling book proposals; the program includes meetings with a top New York agent and publisher for the student or students with the strongest finished proposals. 

Connect with Anna:

Website | Facebook | Twitter | Instagram | Writing Issues


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Direct download: Anna.mp3
Category:general -- posted at: 12:01am MST

Ep 365: Levi McPherson Interview - Keys to Success

"Never fall in love with something that you're afraid to change it." - Levi McPherson

Levi's passion in life is helping others to follow the steps to business and personal prosperity. He is the author of several programs and books including his most recent book Entrepreneur on Fire: Conversations with Visionary Leaders written with leading Podcaster John Lee Dumas and #1 New Times Best Selling Author Barbara Corcoran.

Levi has always loved entrepreneurship! He launched and sold his first business before he was 21 years old. In addition to successfully growing several of his own ventures, he has had the privilege of creating solutions for several Fortune 500 firms like Disney, Nike, DirecTV, Marriott, Cisco, etc...

Connect with Levi:

Website | Facebook | LinkedIn | Twitter


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Direct download: Levi_McPherson.mp3
Category:general -- posted at: 12:24am MST

Ep 364: Brian Lischer Interview - Creating Brand Authenticity

"We’re an eclectic group of creative professionals obsessed with brand experience." - Brian Lischer

Brian Lischer - Founder and CEO of Ignyte

Brian Lischer, Founder and CEO of Ignyte, is an entrepreneur, author, speaker, and brand strategist. He is a leading voice on a range of issues, including the psychology of branding.

Brian founded Ignyte, an award-winning branding agency, in 2013. After working for more than a decade in marketing and design, he decided to put his passion for behavioral sciences to work by helping brands discover and express their authenticity. Under Brian’s leadership, Ignyte has grown into a highly sought-after agency that transforms brands around the globe. Brian works closely with the agency’s key accounts to ensure optimal positioning and authentic brand experiences.

Brian studied psychology and communication at the University of California San Diego. A frequent blogger, speaker, and columnist, Brian has written for publications including Forbes, Huffington Post, and Brand Quarterly. Major media outlets cite him as a branding expert and successful entrepreneur.

Brian is an active member of the Young Entrepreneurs Council, Entrepreneurs' Organization, MIT Enterprise Forum, and American Marketing Association. He is an advisor to startups and is also involved as an investor and partner in a range of digital ventures. Brian donates his time and resources to charitable organizations helping to create positive change in the world.

In addition to his various business ventures, Brian is a devoted thrill-seeker and can often be found surfing, snowboarding or mountaineering. When he’s not in the mountains or the sea, Brian dedicates his time to developing his mindfulness practice, which includes yoga, meditation and Buddhist teachings.

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Connect with Brian:

Website | Personal Website | Twitter | LinkedIn


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Direct download: Brian_Lischer.mp3
Category:general -- posted at: 12:01am MST

Ep 363: Elyse Kaye Interview - Bloom Bras

"Each time I speak with someone new, I learn something." - Elyse Kaye

Elyse Kaye - Founder and CEO - Bloom Bras

Elyse Kaye has spent her career leading innovation and marketing teams launching dozens of brands and hundreds of product lines. Recent successes include the turnaround of the Four Paws® Brand for Central Garden & Pet, the launch from ground up of the House of Marley Brand from HoMedics and the expansion of licensed brands for Black & Decker through her product development consultancy, AHA Product Solutions. In addition, she is the Founder and CEO of Bloom Bras – a line of patented activewear for the well-endowed woman. 

Bloom Bras launched via a very successful Kickstarter and social media campaign. Elyse holds several dozen patents. She was contributing author in The Product Manager’s Handbook and does public speaking engagements around the globe regarding building a brand, bringing innovation to life and female entrepreneurship. In her free time, she is a fitness enthusiast.

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Connect with Elyse:

Website | Facebook | Instagram | Twitter | LinkedIn


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Direct download: Lysee_Kaye.mp3
Category:general -- posted at: 12:01am MST