Outlier On Air | Founders, Disruptors, & Mavens

"Curling up on the floor on the night before payroll." -Curtis Funk

A Jeep driving, mullet sporting maker of funeral videos.......and that isn't a intro to a joke. This funeral video company advertises in a tiki hut. The biggest bummer of this video was that Curtis trimmed up his noteworthy mullet 2 days before the interview! Curtis Funk has an intriguing front to a very legitimate business with some great insight to a niche business.

Here are some nibbles:

  • Take the Tukios test!
  • How quotations broke the whole system
  • "We are going to kill it.....that's not the right thing to say in this industry"
  • Find out what "Tukios" means

Highlights:

  • SasS
  • Webcasting
  • Videography
  • Can you say niche?
  • Drones
  • Customer Validation
  • Marketing Strategy
  • Payroll

Take Away

"I would say we test things more....but we don't" -Curtis Funk

SELL. DESIGN. BUILD.

Connect With Curtis:

Email
Website
LinkedIn

 

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Direct download: Tukios.mp3
Category:Business -- posted at: 9:56pm MDT

"If you are reacting, you are too late." -Alex Doman

Famous last words, "We thought we would build it and they would come." Dun dun dun. Founder and CEO of Advanced Brain Technologies, Alex Doman has some sage advice when it comes to mobile health technology.

Highlights:

  • Track and Treat
  • Research Bias
  • Scalability
  • Timing of market entry
  • Healthy Sound Practices
  • Mobile Health Technology
  • Research Bias

Take Away

Listen to your customers through engagement

Connect With Name:

Email
Website
Twitter
Twitter - Advanced Brain Technologies
Twitter- Sleep Genius App

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Direct download: Alex_Doman.mp3
Category:Business -- posted at: 10:24pm MDT

"It turns out that it's really hard to start a business" -Trevor McKendrick

This is a guy every parent would be proud of, he got a college degree and landed a solid job until he ditched it all to be an entrepreneur where he made $0.25 a day! "It turns out it's really hard to start a business" says Trevor. Now he has figured it out and he explains how he found a hole in the market and created a solid company. 

Highlights:

  • Time vs. Investment
  • Audible
  • Itunes
  • USTAR Mentor
  • Outsourcing
  • Apps
  • Solidarity
  • Blogging

Take Away

"Know what your company needs to be." - Trevor McKendrick

Connect with Trevor:

Email
Website
Twitter

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Direct download: Trevor_McKendrick.mp3
Category:Business -- posted at: 8:36pm MDT

"A rising tide floats all boats "

Melinda Yeaman interviews Shalae Larsen and Mark Morris who believe in social-preneurship. Interestingly, these two are both architects who decided to work together but not with each other. Shalae and Mark run a co-working space called WorkHive in downtown SLC where they run their own landscape architect companies as well as offer others a uniques and cozy working space to run their own companies.

Highlights:

  • Portfolios Online
  • Social Media
  • Generating referrals
  • Social-preneurship
  • Organizational culture
  • Coworking space

Take Away

"We don't feel like we are working, we feel like we are saving the WORLD!" -Shalae Larsen

"Everyone hates numbers, but the fact is they work." -Mark Morris

Connect:

Shalae:
Email
Website
Twitter

Mark:
Email
Website
Twitter

 

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Direct download: WorkHive.mp3
Category:Business -- posted at: 9:52pm MDT

"This is the way the process has always been, but it should be different."- Randall Bennett

"You never feel like you are successful....the gap always widens", this may be daunting but Randall tells it straight. We interviewed this Vidpresso founder on a day that he was feeling the pressure of making a large decision. He says there are days that he feels like "if we fail, it's all my fault." Now, don't get me wrong, this episode is not a downer, Randall is realistic about some of the challenges but he also has some great insight and suggestions about how he wades through his challenges.

This is a great episode to listen to especially if you are curious about accelerators. Just like the founder of Pinterest, Randall went through the Y Combinator program and he has some very specific advice you will want to hear.

Highlights:

  • Full Stack
  • Broadcasting
  • Accelerators
  • Y Combinator
  • Software
  • Competition

Take Away

"People who are obsessed build a better product." -Randall Bennett

Randall's outlook on competition: "Just because they are successful doesn't mean we can't be."

Connect With Randall:

Email
Website
Twitter

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Randall_Bennett.mp3
Category:Business -- posted at: 10:52pm MDT

"To help a business, share as much as you can." -Jordan Avner

We sit down with Jordan and Nate of Corporate Group Buy to discuss unique ways in which they  provides promotional products for groups.

Highlights:

  • Warehouse purchasing
  • Brand Management
  • Customer Acquisition
  • Promotional products
  • White Label Affiliates

Take Away

The secret sauce is in pre-selling

Connect With Jordan:

Jordan Avner Email
Nate Hall Email
Twitter

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Corporate_Groupbuy.mp3
Category:Business -- posted at: 10:01pm MDT

Listen as much as you speak

It's so annoying how Instagram crops all your pics, I wish someone would fix that. Oh wait, someone did! Meet Omar, Eddy, and Hector from Instasize. Seriously, they are some cool guys. We could have hung out with these guys all day. Not only are these guys cool, but they know what they're talking about as well. Listen as we discuss building an apps, toothbrush subscriptions, and mamas (oh yeah, they went there!)

Highlights:

  • Mobile App development
  • Outsourcing
  • Ads
  • What to do if someone copies your name
  • Zombie Apps
  • Twitter Strategy

Take Away

The secret to it all: Solve a problem, keep it simple, and make it pretty

References:

Instasize
Instasize Video
Trainsmart

Connect with Munkee:

Email
Website

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Munkee_Apps.mp3
Category:Business -- posted at: 7:42pm MDT

"My goal in life is to make as much money as my employees." -Matt Sutherland

So, this guy is not big on titles but he is the co-founder of a design and development company called HQ. Out of all the people we have interviewed, this is probably the guy to work for based on his genuine concern for his employees. Matt says that in regard to scaling a service based business, "we can grow as fast as we have people." Make sure to listen in to hear a strategy Matt uses to mine talent.

Highlights:

  • Mining Talent
  • Scaling Issues
  • Questions to ask employees
  • User experience
  • User Interface
  • Management strategy
  • Organizational Culture

Take Away

"Don't grow too fast, make sure you have the processes in place. If you don't have those processes you will buckle." -Matt Sutherland

Connect With Matt:

Email
Twitter
Website
LinkedIn

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Matt_Sutherland.mp3
Category:Business -- posted at: 10:42pm MDT

"I'm a driver, a goer, a pusher, and I am not going to change that." -Alex Lawrence

Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both. Alex is like a double agent because he is a legitimate entrepreneur but he is also works with Weber State University. Who makes it as an entrepreneur and then goes back for a Ph.D? Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both.

Highlights:

  • Raising Money
  • Private vs. Public Sector
  • Economic Development
  • Grants
  • Co working Space

Take Away

Something that Alex remembers from his grandfather has stuck with him in business:

"The more people you take to the top, the faster you get there and the longer you will stay."

Connect With Name:

Email
Website
Twitter
LinkedIn

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Alex_Lawrence.mp3
Category:Business -- posted at: 10:31pm MDT

"The more I learn, the less I know" Albert Einstein

 

Do you know what you get when you Google "Sarah Young and Rock Your Block"? You can easily happen upon a picture of her wearing a Scoopie the ice cream cone mascots costume! Yes ladies and gentleman, she was a giant ice cream cone. In her youth Sarah had many jobs, including working at a burger and custard joint called Culver's, which is where some of her passion originated from as she dreamt up the idea of Rock Your Block.

 

Highlights:

 

  • Coping with burnout
  • Self-Fulfilling Prophecy
  • Labeling Theory
  • Street Trade

 

Take Away

 

  • Become an expert in your field
  • Fully understand the problem that you are trying to solve

 

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Direct download: 120_Sarah_Young_-_Being_a_Continuous_Learner.mp3
Category:Business -- posted at: 11:59pm MDT