Mon, 7 July 2014
Self-proclaimed "plant geek", Braden Hancock discusses his crowd funding strategy in a non-metropolitan area. One of the challenges with launching his Indiegogo campaign was that a large part of the community he is trying to reach is not necessarily familiar with the concept of online fundraising. A solution to this challenge was to launch his fundraiser with a live event. Somehow in the midst of the discussion there is talk of cockroach spotlighting, just saying. Highlights:
Take Away "Sometimes it's better to let go". Don't get so fixated on something that you lose sight of what really matters. References made by Braden: Connect With Braden:Email ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 107_Braden_Hancock_-_Kicking_off_CrowdFunding_With_a_Live_Event.mp3
Category:Business -- posted at: 11:19pm MDT |
Sun, 6 July 2014
"How far can I push this?"
This interview is loaded! Seriously, check out the highlights on this one for a glimpse into the things Brandon Kennington shares with Outlier on Air. Outlier initially wanted to interview Brandon because he was a successful inventor and we felt like he could give valuable insight to creating, patenting, and marketing a new product. However, this interview exceeded our expectations.
So, most of us do not hold a degree in Mechanical Engineering from Purdue like Brandon has, but there are many out there who get married and then buy a puppy together, right? I know I did. Brandon briefly tells us the story of how his successful Porch Potty came to be, but then he gets right down to business. According to Brandon, his greatest accomplishment was creating the system that makes his invention a success. Success is in the system.
Highlights:
Selling products through catalogs like SkyMall Automating/Creating and scaling systems Should you work for a corporation for awhile? Pricing experiences and strategy Why you shouldn't be scared of the competition Patents - Unique explanation and strategy Provisional patent versus utility patent MVP -Minimum Viable Product When to get financing Cautions against retail Steps to selling directly to the consumer Perceived Value Premium products Valuing yourself Cost per acquisition Product Fulfillment Is it possible to scale without hiring? Take Away
Be interested in everything. Anything is possible, if it's not it will be in 6 months! The hardest part is starting, then just keep moving forward.
References made by Brandon:
The 4-Hour Work Week by Timothy Ferriss
The E-Myth Manager: Why Management Doesn's Work - and What to Do About It by: Michael E. Gerber
ShipWire: Order fulfillment for E-Commerce
Connect With Brandon:
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
Direct download: 106_Brandon_Kennington_Inventions_-_From_Idea_to_Market.mp3
Category:Business -- posted at: 11:35pm MDT |
Wed, 2 July 2014
"A vision without traction is merely a hallucination" - Jeffery E. Garten, The Mind of a CEO Craig Andrews starts us off talking about pie. That's a pretty sweet way to start. It is apparent that Craig is a master of creating processes, even in this podcast, because he supplies charts, lists, analogies, tests, and catchy phrases. We also find that he is the king of business acronyms! Here are a few he mentions: IDS -ing : Identification Disscussion Solve SBA: Shared By All KIS: Keep It Simple FBA: Followed By All Here is how Craig cuts his pie, slice by slice: Slice 1: Vision -United Core Values Slice 2: People Component Slice 3: Data-Getting past the subjective Slice 4: Issues List - Get good at solving problems Slice 5: Processes -Consistency Slice 6: Traction After getting a taste of pie, Craig suggests that you ponder these questions:
Highlights:
References made by Craig: DiSC Assessment Good to Great by: Jim Collins E-Myth by: Michael E. Gerber Connect With Craig: If you enjoy Outlier On Air, please Subscribe & Review on iTunes or StitcherIf you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONITIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS.
Direct download: 105_-_Craig_Andrews_Creating_an_Entrepreneurial_Operating_System.mp3
Category:Business -- posted at: 11:17pm MDT |
Tue, 1 July 2014
Is this guy really lucky or is he on to something? Take a listen and get to know Brad and how he went from being broke to flying on a private plane and bringing in 4 million dollars worth of deals, all within 30 days. Seriously, how does that happen?! Brad says, "I was crazy, almost reckless...It probably was reckless, but worth it." Brad has created his own ideology centered around understanding yourself and creating value. Oftentimes we all get caught up in our business, but do we step back to genuinely understand ourselves? Brad Harker is writing the book on this topic, literally. Look out for his book to come out soon because I would wager to say that a guy with $400 million in career sales knows a thing or two about finding a successful niche, and that's worth reading. Highlights:
Core Attributes
Take Away"If we are truly passionate and we are aligned with our natural dispositions, our odds of success are immeasurably greater." -Brad Harker Connect With Brad:Email
If you enjoy Outlier On Air, please Subscribe & Review on iTunes or StitcherARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONITIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.
Direct download: 104_Brad_Harker__Building_on_Your_Gifts_and_Abilities.mp3
Category:Business -- posted at: 10:17pm MDT |