"My goal in life is to make as much money as my employees." -Matt Sutherland

So, this guy is not big on titles but he is the co-founder of a design and development company called HQ. Out of all the people we have interviewed, this is probably the guy to work for based on his genuine concern for his employees. Matt says that in regard to scaling a service based business, "we can grow as fast as we have people." Make sure to listen in to hear a strategy Matt uses to mine talent.

Highlights:

• Mining Talent
• Scaling Issues
• Questions to ask employees
• User experience
• User Interface
• Management strategy
• Organizational Culture

Take Away

"Don't grow too fast, make sure you have the processes in place. If you don't have those processes you will buckle." -Matt Sutherland

Connect With Matt:

Email
Twitter
Website
LinkedIn

 

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"I'm a driver, a goer, a pusher, and I am not going to change that." -Alex Lawrence

Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both. Alex is like a double agent because he is a legitimate entrepreneur but he is also works with Weber State University. Who makes it as an entrepreneur and then goes back for a Ph.D? Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both.

Highlights:

• Raising Money
• Private vs. Public Sector
• Economic Development
• Grants
• Co working Space

Take Away

Something that Alex remembers from his grandfather has stuck with him in business:

"The more people you take to the top, the faster you get there and the longer you will stay."

Connect With Name:

Email
Website
Twitter
LinkedIn

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"The more I learn, the less I know" Albert Einstein

 

Do you know what you get when you Google "Sarah Young and Rock Your Block"? You can easily happen upon a picture of her wearing a Scoopie the ice cream cone mascots costume! Yes ladies and gentleman, she was a giant ice cream cone. In her youth Sarah had many jobs, including working at a burger and custard joint called Culver's, which is where some of her passion originated from as she dreamt up the idea of Rock Your Block.

 

Highlights:

 

• Coping with burnout
• Self-Fulfilling Prophecy
• Labeling Theory
• Street Trade

 

Take Away

 

• Become an expert in your field
• Fully understand the problem that you are trying to solve

 

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"The magic answers to success are buried in the brains of the customer" -John Richards

This interview is all about the things that investors are wishing you knew. Are you asking the right questions to get legitimate customer validation? John walks us through specific strategies to get it right. Are you solving a problem in the world that is a monetizable pain? Listen to this podcast and ask yourself some hard questions; You will be glad you did.

Highlights:

• Customer Validation
• Seed Funds
• Angel Investors
• Accelerators
• MVP (Minimum Viable Product)
• How to ask the right questions for validation
• Token validation vs. legitimate

Take Aways

"Iteratively extracting customer sediment is essential to actual optimal customer validation and the development of a great business model."

"A lot of success comes from good old fashion sales."

"The act of parting with money is the ultimate validation!"

"If investors are not interested in your idea, it's because you have not shown them any traction and you have not properly communicated your vision."

-John Richards

Connect With John:

LinkedIn

 

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"Hey, closed mouths do not get fed"

I think he just said that "Gary Vaynerchuck is the Jay-Z or the Puffy of the media world." This is a fun energetic listen that really gives some great insight to finding mentors and making introductions,  even if you are not an entrepreneur in the music business. James shares with Melinda how hard it was to let go of his great corporate job with Random House and how he has learned from people he never thought he could meet.

Highlights:

• How to make introductions
• Startup Weekend
• Random House, Inc
• Hip Hop & Tech
• Putting things out to the world

Take Away

"One of my biggest failures in life was believing in myself. Believing in my abilities and believing that I could figure it out." -James Lopez

"Hey, the world is yours and it's really up to you with what you do with it" -James Lopez

"That's always the next step, how to you expand the foundation." - James Lopez

References:

SXSW

Connect With James:

Email
Website
Twitter
Blog
Event

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ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

"The fortune is in the follow-up"

Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king.

Highlights:

4 ways to increase revenue

1. Raising your prices.

• present 3 options

• 2x 5x 10x pricing

• Peep Laja: Pricing Experiments You Might Not Know, But Can Learn From

2. Increasing average transaction size. Try to get each customer to purchase more.

• Study a carwash (tire shine, matt clean, undercarriage)

• Costco

• Godaddy's checkout

3. Increasing the frequency of transactions per customer.

Service industries (call loop) (email)

• Infusionsoft

4. Increasing the number of customers. (hardest to do)

Take Away

1. Value Creation

Every successful business creates something of value.

• Constantly ask, what do they really want?

2. Marketing

Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create.

• Proudly exclude some people

• Organize your outreach > Build a media list > people with your audience

• Present a clear message that provokes emotion. (good writing)

• Give something away your audience really wants in exchange for their information.

3. Sales

Every successful business ultimately sells what it has to offer.

• Same Side Selling (entice, disarm, discover)

IMPACTFUL ARTICLES, VIDEOS and WEBSITES THAT INSPIRE

Marketing

Mike Del Ponte - Hacking Kickstarter: How to Raise $100,000 in 10 Days (The process I personally use to market anything)
Derek Sivers - How to Call Attention to Your Music (This PDF was written with musicians in mind. However, it applies to all)
Josh Kaufman - Personal MBA (Marketing) (It’s simple until you complicate it)

Writing

Jason Fried (My Hero) - Why Is Business Writing So Awful?
Amy Hoy - How I Increased Conversion 2.4x with Better Copywriting
Dollar Shave Club - Dollarshaveclub.com
You Need to Budget - YouNeedaBudget
Jellyvision - makeover-letter-state-farm

Sales

Launch Leads (the fortune in the follow-up)
Same Side Selling (the sales methodology I follow)
Predictable Revenue (learn how a sales funnel should work)
#1 most effective form of b2b lead generation Personal MBA (Sales)

Systems

Michael Gerger - The E-Myth Revisited
Sam Carpenter - Work The System

BOOKS

Jay Abraham - Getting Everything You Can Out of All You've Got (Maybe my favorite book ever. Read many times. Incredibly rich)
Derek Sivers - Anything You Want
Josh Kaufman - Personal MBA
Og Mandino - The Greatest Salesman in the World I listen to “The Scroll Marked VI” when self doubt begins to take over.

Websites with high conversion rates (copy 'em)

Groove
Simple
YouNeedaBudget (favorite writing style)
How To Make A $1,000 A Month Business

My Conversion Mentor

Peep Laja: Conversionxl

Connect With Skylar:

Email
Website
Twitter

 ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

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"This is the moment we pivot" - Jill Stanton on Failure "If we build a vague audience eventually someone will buy something" -NOT! Jill tells us this was their "jaw-dropping failure" that caused them to pivot and create the process that began making them 10 grand a month in a year and a half. This fun couple enjoy location freedom by using a process for affiliate marketing that they developed together. Listening to Joshua and Jill is worth the time to figure out how they personally decided to screw the nine to five. Also, listen to find out what the "wake up sweaty test" is! Start with Affiliate Marketing 101 by listening to Bret Grow Basic Outline: Find that product! Keyword Research Build the website/write content Rank on page one of Google Highlights: Multi-product review marketing Keyword research Authority Sites Google Keyword Planner Tool Competitive Analysis Search Engine Optimization Ranking on Google Keeping your visitors on your page Guest Posting Outsourcing Driving Links Direct Affiliate Sites Amazon Affiliate Individual Affiliate Program Private Affiliate Program Take Away Joshua tells us that a person creating a 4 page site can expect $500 a month on average. Success is dependent on: How much you want to work How many links you want to drive How competitive your niche is References: Share a Sale Offer Shot Market Health Commission Junction Click Bank Connect With Joshua and Jill: Email Website Twitter YouTube Instagram Facebook ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"Feeling the fear, but doing it anyway"

 

Martha Stewart's stalker decided to interview with us! Okay, so not really a stalker, but Claudine Hellmuth was determined to get on Martha's show. This girl has tenacity and she shares her story of TV, licensing, webinars, blogs, and how she made it all work. Not only is this a fun episode to listen to, but there is a lot of insight into passive income streams and how to capture your audience.

 

Highlights:

 

Passive Income Streams

How to get on TV

Makers & Artists

Licensing

Product Testing

Royalties

Selling online

Teaching others

Online Workshops

Take Away

 

"The way I thought it was going to happen was not the way it actually happened, but I kinda believe in helping things along with intentions to make things happen in your life." -Claudine Hellmuth

 

In regards to failure: "Allow yourself that time to sort of lick your wounds, but know you are gunna get back in the saddle again and keep going because that's what differentiates the people that make it from the people that don't. It's really just the tenacity to keep going." -Claudine Hellmuth

 

References made by Claudine:

 

Decor8

Sweetopia

Shopify

Creative Live

 

Connect With Claudine:

 

Website

Blog

Twitter

Facebook 

Etsy Shop

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

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"I always lead with value and I just don't ask for anything"

 

#DontJustMakeUpYourOwnHashTags

 

Let's boil this down, according to Anthony Tran, people like to do business with people. It doesn't seem like rocket science to understand that creating value to help others is just good business . The question is, HOW do you help people through social media? Seriously, how do you reach your global audience on a personal level? Listening to this podcast, Anthony has some great insight and specific, proven habits that have brought him success that you will want to hear.

 

Highlights:

 

Understanding Hashtags

Google Hangouts

Livestream on YouTube

Webinars

Mastermind Groups

Podcasting

Facebook Ads

Social Media Marketing

Take Away

 

"Everything I put out, I try to put my best foot forward." -Anthony Tran

 

References made by Anthony:

 

RiteTag

Webinar Jam

Hashtags.org

Gary Vaynerchuk

Owen Soba

 

Connect With Anthony:

 

Email

Twitter

Website

Facebook

LinkedIn

Blog

Pinterest

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. 

 

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"I never really though of mobile devices being controlled by IT, but that's the exact route that Google is using."

 

Are you walking around with a shattered iPhone screen because you would rather wait for the new one rather than repair it? This podcast is serving up piping hot updates on the new iPhone screen and much more.

 

Highlights:

 

Sapphire

Corning

Google

Iphone 6 updates

More from Jason:

 

http://www.idoidevices.com/

 

http://www.imthemobile.guru/

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher