"Make sure it's something you're in love doing. If you don't love it you might as well be working for someone else. " - Ross Barber

Ross Barber - Founder and Web Designer of Electric Kiwi  & Co-Host of the Bridge the Atlantic podcast

Electric Kiwi founder Ross Barber has dedicated his life to helping musicians, bands, and other artists pursue dreams of turning their passion for music into a viable career opportunity. His decision to launch Electric Kiwi in 2011 came after Ross earned a 2:1 BA (Hons) degree in Popular Music Performance from the UHI Millennium Institute in Perth, Scotland.

From designing websites to creating artwork for album covers, Ross has worked with independent artists from all over the world and his marketing strategies have been featured on top websites including Cyber PR Music, Hypebot, and Musicians Unleashed.

He also co-hosts his own video podcast, Bridge the Atlantic, with singer/songwriter Marcio Novelli. The podcast, which interviews musicians and creative entrepreneurs, spent several weeks on the “New and Noteworthy” chart after debuting on iTunes.

Connect With Ross:

Website | Facebook | @ElectricKiwi  | Instagram | LinkedIn | Youtube

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"We will NEVER EVER die!" - Sherman Lee

Sherman Lee: Co-founder & CEO at Good Audience

Co-founder, CEO and head of growth. Managed social media accounts for 250+ businesses. Scaled content platform at Yahoo! from 0 to 600M users.

Good Audience: Social Media Marketing Assistants. 
Work with a team of experienced marketers. We spend many hours a week hand curating content, sharing it across all platforms and growing your social communities!

Connect With Sherman:

Website | Facebook | @Sherm8n | @GoodAudience | Google+ | LinkedIn

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"I want you to have the confidence to be the change you wish to see in this world." - Thais Guimaraes

Thais Guimaraes: Women's Leadership Coach

Thais is a women’s leadership coach, yoga/meditation teacher, mentor and leader. She supports healers, teachers, coaches, trainers and heart centered women to optimize their lifestyle, create a spiritually badass business, make a bigger impact, and lead from their authentic feminine power so they can BE the change they wish to see in the world. Her mission is to evoke a change in consciousness in order for every woman to feel empowered to live their purpose, shine their light and be a catalyst for greatness.

Connect With Thais:

Website | Facebook | @CoachThais | Instagram

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"Keep life as simple as possible — complexity kills dreams!" - Brendan Dalley

Brendan Dalley: Social Engagement Speaker & Consultant

Brendan Dalley is a self-proclaimed “verbologist” and teacher of “simplixity.” He is a native of Southern Utah and has been involved in a variety of industries including the public and private sectors of education, owning several businesses, a Director of Recruiting, and an adjunct Communication and Business instructor for the local University. He is an entrepreneur, professional speaker, trainer, blogger, and social media engagement consultant. In his spare time you will find him on the golf course with his wife and kids, or coaching and watching his kids in soccer.

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Connect With Brendan:

Website | Facebook | @BrendanDalley | Pinterest | Instagram

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"Become the man you were meant to be." Ryan Michler

Ryan Michler: Founder of Order of Man

Order of Man: A community to help men become the best they were meant to be. Self-Mastery, Relationships/Family, Finances/Career, and Community/Contribution

Order of Man Podcast: The Order of Man Podcast is for motivated and ambitious men who want to become better in every area of their lives from defining their purpose, obtaining self-mastery, building relationships, growing as a leader, and mastering manly skills. Each week I have real, unscripted conversations with the world’s most successful men.

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Connect With Ryan:

Website | Facebook | @OrderofMan | Instagram | Google+ | Youtube

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"Podcasting is such a wonderful opportunity to expand your reach and to share your message. However, it doesn't happen magically. You need a lot of work on the front end to make sure you can crush it on your podcast launch." - Joel Boggess

About: Joel Boggess - Host of Relaunch Podcast, Author of #1 Amazon Best Selling book, Finding Your Voice

Joel Boggess’ broadcasting career began in the early 90’s – behind the mic in traditional radio, on camera as a reporter, and in the master control room as an AP.

Today, he is a #1 bestselling author, a front-runner in the world of podcasting and new media, and is one-half of the broadcast team behind the creation, development and explosive growth of ReLaunch.

Within 12 days of the podcast’s initial blast off, it soared up the iTunes charts to nail #1 in business, education, and in health respectively in New and Noteworthy.

His latest book, Finding your Voice, hit the #1 spot on Amazon in three categories - success, self esteem, and happiness; on the same day, in the same hour.

Joel has mastered the art and science of how to develop and execute a podcast launch and growth plan, as well as how to mobilize listeners. His global audience has grown 10-fold in twelve month’s time and he has earned numerous podcast awards including Best Overall and Most Inspirational podcast.

Overview: "Joel is passionate about sharing fresh ideas, success tips and inspirations through real life stories. He is a “natural” with broadcasting, and he enjoys teaching podcast and radio show hosts how to book great guests and have engaging interviews." 

Highlights:

What is Relaunch: Relaunch is Joel's podcast that recently approached it's one-year mark. Joel shares the importance of having a launch team who are defined as the people that know you, like you, and want to see you succeed. He was able to put his own launch team in place to not only help with his podcast, but to help promote his book, Finding Your Voice.

Podcast Training: Joel offers a 15 video training tutorial that takes people through step-by-step on how to create your own podcast.

Mistakes Entrepreneurs Make: Don't go it alone. While a lot can be said to have the courage and belief to go it alone, you need a tribe behind you.

About Podcasting: Podcasting is not a business model. However, it can be used inside your business model to help you promote, or add value to your area of expertise. There is no less expensive, better way to have a killer podcast. It can be a revenue generator, but Joel encourages future podcasters to put the monetization on a shelf briefly, and focus on creating an amazing show that people want to listen to and be apart of.

Industry of Podcasting: The world is going on-demand and at your fingertips. Joel truly believes that podcasting is here to stay because the right people are becoming involved. People who are passionate and really want to help others are doing so through podcasts now.

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Connect With Joel:

Website | Facebook | @JoelBoggess | LinkedIn | Google+ | Book

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"If there is no conflict, there is no story." - Jeff Barnes

About: Jeff Barnes - Author, Professional Key Note speaker, Higher Education Administrator, University Professor, and Leadership Success Coach

Jeffrey A. Barnes is an author, professional keynote speaker, higher education administrator, university professor and leadership/success coach. He has taught more than twenty different college courses in both the traditional classroom and online--including The History of Disneyland for California Baptist University.

Jeff lives in Riverside, California with his family. When he is not teaching or writing, he enjoys spending as much time as possible at "The Happiest Place on Earth."

Overview: With a Doctorate in Narrative Criticism, Jeff is completely fascinated with the idea of story. He has spent much of his life studying Walt Disney, and shares more with us about what he learned from Walt's life, and what we can learn from his business ventures.

Highlights:

Background: When Jeff went to Disney World for the first time at the age of 10, it was love at first sight. While he wasn't able to attend Disneyland until he was in college- it was there that he came to see the vision that Walt Disney had for his patrons. His passion for understanding Walt Disney as a business man led him to study, research, and later publish a book called The Wisdom of Walt. Jeff's book dives into the life of Walt Disney and shows us what we can learn from Disney's failures and successes. Through an unexpected path, Jeff has also been able to teach Disney classes at CBU and still does today.

The Life of Walt Disney: Jeff shares with us that Walt was simply complex. He was very much a family man, and it was actually his dedication to his time with his daughters that inspired him to create Disneyland. He was also complex in that he was very particular in what he liked and what he didn't. People knew that Walt was the boss. Walt had a way of pushing people to say yes. And because of that, the team was better, the organization was better, and the dream was better. He was truly a visionary leader; the last thing he was about was maintaining the status quo.

Setbacks For Walt: Surprisingly, Walt had as many if not more failures than the average entrepreneur. For example, he went bankrupt at his first studio in Kansas City. He had a difficult childhood and was haunted by the financial difficulties of his father, and what his family wanted him to do in his career. Nobody believed in his dream of Disneyland, Snow White, Fantasia, or even Pinocchio. Walt Disney also lost his mother after moving her to a home he bought for his parents in North Hollywood. It was something that weighed heavy on his heart and rarely spoke about.

Starting Jeff's Disney Class: Jeff was very hesitant to ask about creating his Disney class, but when he finally did he had nothing but positive feedback. He then spent the next year tackling the curriculum and preparing for his university class. The day after Jeff had his first class, he was diagnosed with a brain tumor and was told he needed to have surgery right away. However, the operation would put him out for six to eight weeks, and Jeff did not want to put on hold what he had worked so hard for. So, he delayed his operation to fulfill his dream and has been teaching the class ever since.

Advice for Entrepreneurs: If you're sitting around as an entrepreneur waiting for someone to be the hero, you're it. Challenge yourself to look at what's really going on in the stories around you, and amusement parks you attend. Find your spark of motivation. Walt did not start out as someone special, he was exactly where you are at some point. He simply made the choice to become someone special and has left a powerful legacy behind because of it.

Book: The Wisdom of Walt

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Connect With Jeff:

Website | Facebook | 

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"You have to know when to be persistent and when you're beating a dead horse." - Amit Mehta

About: Amit Mehta - Inc 5,000 CEO, Consultant, and Author

Amit Mehta is an author, speaker, growth hacker, serial entrepreneur, and former Inc 5000 CEO. Not only has Amit driven over $40 million in business through various different ventures in the last 10 years, he has spoken over a dozen times at industry conferences and seminars, and helped countless individuals achieve success in their own businesses.

Overview: With 10 years of business experience, Amit shares his wisdom and advice on how to grow your company the right way. 

Highlights:

Background: While a physics graduate student, Amit and his wife struggled financially and he began searching for a way to  make money online. He was burned out with the academic world and realized if he went back to his 9-5 job, he'd never fulfill his dreams or have the freedoms he wanted. Through a series of good and bad events, Amit ventured out onto the entrepreneurial path. He worked as an affiliate marketer by promoting downloadable software products and was making $2k a day. This was life-changing for him. He was able to travel and explore the world but knew his 4-hour work week would not be sustainable forever. Eventually, he teamed up with another affiliate marketer, and started their own software company in 2010. However, they didn't understand the challenges that would lie ahead. After being conned from a supposed software developer, they lost hundreds of thousands of dollars. It was this experience that led Amit toward his path of becoming a business growth expert and consultant and is helping many others with their companies today.

Right Now: Amit is currently in the process of starting a consultant business. He enjoys working with younger entrepreneurs, and is involved in some volunteer work to help small companies reach the million dollar mark.

Definition of Success: In his younger years, it was just making money. Now it's how many people you can positively impact.

Advice for Entrepreneurs: Before you try to build a billion dollar company, build a company that's going to make $1,ooo a month. Start small, have a proof of concept, and scale it up from there. Become an expert at whatever type of business you're involved in. Know more than your competitors, particularly on the marketing and sales side of it. Learn how to blog and build a presence in social media- buy some good books, and follow some informational blogs. If you're seeking a mentor, find someone who has accomplished what you want to accomplish and offer to be an intern for free.

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Connect With Amit:

Website | Facebook | Youtube | @ProfitSwami | LinkedIn

FREE BOOK: From Zero to $12 Million to Bust!

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"Tune into your ideal client...who are they, what do they want...and where are they online?" - Liz Lockard

About: Liz Lockard - Marketing Consultant, SEO and Google Analytics Expert

Overview: Liz is an SEO/Marketing pro who is here to make your online presence a smoother ride. Throughout this interview, Liz provides us with some insight tips, tricks, and how we can fix mistakes we may be making with our websites.

Highlights:

Background: Liz's business background started as an in-house marketer for a corporate law firm. Once Google analytics stepped into the scene, her marketing department took notice and handed her that responsibility. 

How Liz Can Help: Liz helps those who are ready for help. She tends to work with smaller teams. 

Focus on SEO and Google Analytics: Liz tends to work better with service providers who have already bought into the idea of maintaining a blog, and producing content. She loves working with many different types of niche companies, and has a unique approach to each client need.

What to Expect When Working with Liz: Liz will either work with you on SEO, Analytics, or both- depending on what works best for your website. Liz works with you once a month to develop an ideal client focus strategy which is covered in three different areas: keyword content strategy map, cleaning up text, and finally developing an outreach plan that overlaps with where your clients are hanging out online, and what you're doing with your business with the connections you already have.

What is Google Analytics: The real thing you're trying to determine with google analytics is what marketing channels are working for you and which are not. There are 2 overall metrics that Liz looks at on analytics- visits (the quality of visits) where you can view the bounce rate. Your bounce rate, at its simples definition, is the rate that people are landing on your website and when they're leaving. You always want to see a lower bounce rate rather than higher. There are two things to watch out for: If you have a bounce rate lower than 20% or at 100%, then there tends to be something wrong with your coding. In terms of averages, you can visit Kiss Metrics to help determine what an average rate should be for your company. If you have a blog, 60-80% bounce rate is considered normal.

Goal: Liz really enjoys the coaching aspect and doesn't ever plan on stepping away from that. If anything, she'd like to do some group coaching in the next three years, but right now she is happy with her one-on-one coaching.

Advice for Entrepreneurs: Make sure you have analytics on your site. Optimize each page on your website with a different keyword. Pay attention to what your ideal clients are saying/wanting. If you're new to SEO make sure to clean up any tech errors (such as: your accidentally blocking web pages on google, having duplicate content errors, etc).

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Connect With Liz:

Website | Facebook | @LizLockard | Free Google Analytics Course | What is Bounce Rate KISSmetric infographic

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"My calling is to help people find their north star." - Lane Kennedy

About: Lane Kennedy - Podcaster, Online Business Coach, and Founder of Game Changer Society

Overview: Lane is a serial entrepreneur and is here to help you find your true calling in life.

Highlights:

Game Changer Society: This online community is for people out there who see the world a little bit differently. It's for people who live on the edge and are pushing the envelope. Lane's goal is to really help empower people, find their calling, use their voice, and to get out into the world.

How Lane Can Help: She will help you implement organizational skills to help you find your calling. She wants to help you get to where you need to be in order to be successful. At the end of the day, Lane wants people to be satisfied.

Work-Life Balance: Time is Lane's solution. After having her first child, she was feeling very overwhelmed and when her son was 18 months, she decided to leave her full-time job. She started focusing on a women's community she had started building when her son was born. In this community, she taught moms/women how to run their businesses, how to balance their term sheets, and marketing. She did that for awhile until she came to a point where it wasn't satisfying for her anymore. She realized her calling was helping people find their "north star."

Goal: To have thousands of people coming together and building really great things. Lane says that we have to keep evolving and communicating face-to-face.

Advice for Entrepreneurs: First, find out what your non-negotiable's are. Then making your schedule work around those non-negotiable's. For Lane, it's having dinner with her son four nights a week as well as leaving her phone out of her bedroom each night. She also doesn't look at her email until 9 am.

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Connect With Lane:

Website | Facebook | @LaneKennedy | Pinterest

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