Outlier On Air | Founders, Disruptors, & Mavens
215: Julie Bishop Interview - The Social Jobseeker

"I love working with young candidates...because they have so many skills. However, they don't realize that they can use these skills in businesses...[I love] showing them how those skills can help in a business environment." - Julie Bishop

About: Julie Bishop - Founder of Jobhop

Julie Bishop is the founder of Jobhop.co.uk, the site where great companies and great candidates meet, the site which makes employment human.

Julie is passionate about showing companies how to attract talent and keep them, as well as showing candidates how to market themselves.

Author of “The Social Jobseeker” she’s also a regular speaker on social media topics, the future workplace and digital natives.

Julie provides training on attraction and sourcing for companies who want to acquire great candidates.

Overview: Julie is a true definition of a disruptor. Through years of experience in the entrepreneurial world, her social recruiting company, Jobhop, will stop at nothing to help talented young candidates find their dream jobs.

Highlights:

Background: Julie started her entrepreneurial journey with a catering business in London. Seven years laters, she sold that company and started a cleaning company that focused on using environmentally safe products. While trying to franchise her cleaning company, Julie got tired of being so dependent on recruiting agencies and had an overall frustrating experience. Julie thought if she could just create a platform that would make this process smoother it would be better for everyone involved. So, in 2011 Julie started playing with the idea of Jobhop, a social recruiting platform, which has since evolved into a successful company.

Jobhop: Jobhop is here to help potential employees find their dream job and educate companies on how to be social and how to attract the younger, talented generation. They are here to help potential employees recognize the jobs out there that need their skills. 

How It Works: Go to their website, jobhop.co.uk, make a profile, reach out to the companies that interest you (follow them), become apart of the community, and link yourself with a hopper to find the job of your dreams.

Challenges: There is a struggle to educate employers and helping them fully understand the benefits of social recruiting.

Advice for Entrepreneurs: For employers- think about the candidate experience. If they have an unhappy experience with the hiring process, they will let the world know. Have your hiring process transparent. Let those who are coming in to interview know the exact process and what to expect. Happy employees equal happy customers. Culture is the most important thing to the company.

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Website | Facebook | Google+ | LinkedIn | @JobHopJulie

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Category:Business -- posted at: 11:28pm MDT

214: Andy Weir Interview - The Martian

"It's easy to stay motivated on something you're really enjoying." - Andy Weir

About: Andy Weir - Computer Programmer, Author, and #1 New York Times Best Seller of The Martian

Andy Weir was first hired as a programmer for a national laboratory at age fifteen and has been working as a software engineer ever since. He is also a lifelong space nerd and a devoted hobbyist of subjects like relativistic physics, orbital mechanics, and the history of manned spaceflight. The Martian is his first novel.

Overview: With 20 years of dedication and experience, Andy has become an overnight success through his book, The Martian. Throughout this interview, he shares with us what that process was like and what some of the perks of being a best-selling author are.

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Highlights:

Background: Growing up, Andy always wanted to be a writer but went into computer programming instead for financial security reasons. For 25 years, he was a programmer but was also writing on the side. While working for AOL in the late 90's, Andy was laid off, given a nice severance package and was then forced to sell his stock options. Little did he know this was a push in the right direction. With the money from his stocks, Andy decided he was going to start writing. He spent three years working on a book but unfortunately did not get any traction. He returned to programming. When the internet came about, Andy starting writing again for an online audience and slowly built his reader base. Eventually, Andy starting writing chapters of The Martian for his fans and it was a hit. From there, Andy pursued turning his online writings into a book.

The Martian: This book is about a 3rd manned mission to mars. In summation, an astronaut becomes stranded on the planet after his team undergoes an emergency evacuation. The book/movie is about how this astronaut strives to survive with equipment that was made for a 31-day mission.

How The Martian Came to Publication: When Andy posted his eBook to Amazon, it was #1 in the Sci-Fi section and in the top 10 Best Sellers on Amazon. An agent from Random House found his book, read it, and contacted Andy to see if he was interested in a literary agent. Andy agreed and things fell into place. From negotiations with the publisher to editing finalizations, it was only an 11 month process until Andy's book was on shelves.

The Martian, the Movie: During the same time the book was being finalized, the movie studio reached out to Andy about buying the rights to make the movie. The contract was not activated for them to produce the movie until the day they started filming it. The movie will be coming to theaters on October 2, 2015.

Next Steps: Andy is currently working on his next book, Sophmore Slums which should be released mid 2016.

*The movie edition cover of the book, The Martian is on sale now!

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Website | Facebook

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Category:Business -- posted at: 10:47pm MDT

213: Christine Hauer Interview - Your Networking Sidekick

"Make people love you at an event..." - Christine Hauer

About: Christine Hauer - Founder of Hifive

Overview: Christine is a fun-loving, energetic, entrepreneur who is here to coach you at social events.

Christine Hauer started up Hifive, a social skills and networking consulting company featured in Bloomberg Businessweek and Fast Company. Coaching those looking to gain better event-working and people-meeting skills, she provides individual consulting and workshops to people/companies/universities breaking down how to work a room, make conversation, and feel comfortable doing both while still getting your message across. Christine also works as Culture Champion at digital communications agency, Praytell, and acts, paints, and sings karaoke whenever she can.

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Highlights:

hi5: Is a coaching company that helps people with social skills and networking. Christine started this company 3 years ago because of her love of communicating and social interaction. Right now, Hifive is a side job and she will be teaching at Yale this Fall.

How It Works: Christine can be considered a networking wing man/sidekick. She offers one-on-one pointers prior to an event, or will attend with you to help you know who to talk to, how to do so, and will help with follow-up afterward. Christine will help you get your message across without being pushy and will offer techniques that will produce the best results.

Clientele: Hifive is here to help their clients have a scientific approach to their networking events.

Goal: Christine is currently writing a book in which she will compile her techniques, mental tricks, and everything she teaches her clients. Christine would like to keep Hifive small and niche to maintain the personal aspect of her company. Eventually, she would like to work with schools and companies and hold seminars to educate on networking.

Advice: Christine says it's important to have a bio that links to all of your accounts. She also says it's important to practice your pitch- even if it's just one sentence, know exactly what you want to say about what you do. Make people love you at an event.

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Connect With Christine:

Website | @christinehauer | Facebook | Instagram | Youtube | LinkedIn

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Category:Business -- posted at: 10:41pm MDT

212: Nate Holzapfel Interview - The Nate State of Mind

"If you're not telling your story right, no one cares." - Nate Holzapfel

About: Nate Holzapfel - Co-Founder of Mission Belt Company, appeared on Shark Tank

Overview: Though Nate does not have a college degree, he has become a very successful entrepreneur. He was able to secure Daymond John from Shark Tank as an investor in his belt company and is focused on giving back to third world countries as well as sharing what he knows with other business owners.

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Highlights:

Mission Belt Co: Nate realized that belt branding hadn't really been done before. He saw a hole in the market and made the plunge. His passion is creating an awesome product for his customers.

Giving Back: Each time Mission Belt sells a belt, a dollar goes to fight hunger and poverty worldwide through micro-lending. These micro-loans range from $25-$500 dollars per loan.

Staff: 40-50 employees, and are based in Northern Utah.

Challenges: Early on, Mission Belt struggled with getting the word out. Nate realized that he needed to create his brand identity and do everything he could to sell his product. As a leader in his company, he needed to keep the energy flowing to get his passion to the salesman by providing them with the tools they need.

Shark Tank Appearance: When you apply to be on the show, you are up against 40,000-50,000 people who apply each year. Nate submitted his audition via email and was lucky enough to get a call back. Then he did a dry audition in front of hundreds of people and got the attention he was looking for because of his ability to be a master story-teller. Four months later, he eventually made his way in front of the investors and made his pitch. Daymond John ended up investing in Mission Belt and after Nate's airing on that show, sold $1million in sales 3 weeks later. Now, Nate spends a lot of time talking with Daymond and benefiting from his mentorship.

Advice for Entrepreneurs: Start your company now. Hire experts to do work for you. You don't need to do everything. You don't need an amazing degree to be successful. You can start with nothing and get to where you want to be. The more successful business people we have in the world, the better off we are.

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Connect With Nate:

Website | @NateHolzapfel | Facebook | Instagram | TheNateStateofMind.com | Youtube

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Category:Business -- posted at: 10:38pm MDT

211: Vance Morris Interview - Systematic Magic

"It's far more expensive to attract a new client than to retain one." - Vance Morris

About: Vance Morris - Walt Disney Resort Management Alumni, and CEO at Deliver Service Now

Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the GKIC 2015 Marketer of the Year.

Overview: Vance shares his long-time experiences of working with Disney, their failures and successes, and what he's doing now with Direct Response Marketing.

Highlights:

Background: Vance started working at Disney in the 90's as a food and beverage manager and later opened up the yacht and beach club resorts. Then he spent 5 years managing night clubs (another Disney experience). Eventually, Vance left Disney and worked for a number of companies in the restaurant industry. He also worked as a contractor for Tyson, NASA, and Smithsonian Museum systems. However, he didn't follow directions very well and saw that as the beginning of the end. He had a lot of ideas he wanted to run with and finally made the plunge into starting his own franchise business.

Franchise: Eight years ago, Vance started a carpet cleaning business. His goal was to run but the business but not actually work in it. Four years ago, Vance reached his goal and can now focus on his long range goal of having a Disney-style marketing service.

How Vance Can Help: Vance is here to provide companies with a marketing framework. He shares that your marketing should be able to sort out the clients you don't want. You don't have to take on everyone.

Mistakes Companies Are Making: Not saying thank you to customers is a problem. It's important to send a thank you package to customers and follow up. It's also crucial that you teach your employees how to interact with your customers in a positive way that will make them want to come back. It's far more expensive to attract a new client than to retain one.

End Game: Although Vance would like to sell his carpet-cleaning company eventually, right now it's where he tests all of his marketing strategies.

Advice for Entrepreneurs: Do your homework- especially if you have not made the jump yet into the entrepreneurial world. Be true to yourself- don't try to be something you're not because sooner or later you're going to get found out. Another important thing to do is to continue to learn. Study things outside of your industry to keep your mind fresh. And finally, get involved in a mastermind where you can be involved with other business owners.

Deliver Service Now Small Business Coaching
Deliver Service Now Small Business Coaching

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Connect With Vance:

Website | @DlvrProfitsNow | Facebook

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Category:Business -- posted at: 11:08pm MDT

210: Stephen Scoggins Interview - The Journey Principles

"As iron sharpens iron..." - Stephen Scoggins

About: Stephen Scoggins - Serial Entrepreneur, Author, and Speaker

Overview: Stephen travels throughout the country teaching faith and self-understanding. His goal is to empower others to use the bricks of past failures to build a new foundation for success, reigniting a passion for life and purpose to make large steps toward a bright future.

Highlights:

Stephen's Book - The Journey Principles: The Journey Principle is a self-awareness book that Stephen wrote to help business owners learn from their mistakes, how to achieve work-life balance, and how to overcome stress fear, and anxiety.

Background: In the late '90s, Stephen was sitting on an overpass contemplating ending his life. At that point in time, Stephen felt he had failed at every single thing he had done. However, 4 weeks later, Stephen founded his company Custom Home Exteriors. From that point on, he became successful, and has overcome trials that have led him to where he is today.

Journey Principles Institute: His most recent venture, founded earlier this year, is an institute that Stephen established to help others "develop knowledge and skills that will strengthen their relationships". JPI supports others while they are learning to use the obstacles in their lives as transitions into building blocks for success. Through JPI people learn how to apply God’s Principles to their everyday lives."

Journeyprinciples.com: This is a website that is being set up to help business owners build themselves first. This will include a podcast, speakers, authors, and other information that business owners can have access to. Stephen truly wants to make a difference in people's lives through this company. Ultimately, the goal is to impact someone else to help others and create a chain of inspiring others.

Advice for Entrepreneurs: It's your journey, it's God's principles. Live by them, define yourself by them, and you'll watch some magical things happen.

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Connect With Stephen:

Website | @JRNYPriciples | Facebook

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Category:Business -- posted at: 11:04pm MDT

209: Taylor Welch Interview - Building Your Marketing Machine

"Do the right thing, even without the right results." - Taylor Welch

About: Taylor Welch - Marketing Funnel Copywriter and Recognized Marketing Automation Expert

Taylor is a marketing funnel copywriter and recognized marketing automation expert. He's the author of "The Profit Extraction Handbook For Infusionsoft" and publisher of the monthly premium print training newsletter for business owners & entrepreneurs, "The Builder Letter."

His clients have included everyone from small startups on shoe-string budgets to prestigious companies earning multiple 8-figures per year.

Overview: Taylor is an entrepreneur with new ideas for online marketing. He shares how he fell into marketing and what the next steps are for his company.

Highlights:

Background: Taylor headed to Tennessee where he began working as a recording engineer at a church in Memphis. Afterward, he got into real estate investment as a manager. When his wife was looking to gain more clients as a hairstylist, Taylor tried his hand at marketing and found his niche. With that start as a marketing expert, he was able to build a side income and soon jumped into the entrepreneurial world of marketing.

What Taylor Does: Businesses are investing in InfusionSoft, but the power of any marketing is what's inside of the campaign. Taylor saw the need for mid-large size companies to establish email automation- essentially their nurture campaign. Here's where Taylor can help: he creates successful nurture automation systems for these companies. Taylor currently works a lot with online education companies and service providers. Companies who need to connect one-on-one with their consumers will benefit the most from automation systems.

Next Steps: Eventually, Taylor will be merging with another company that focuses on traffic to become an agency that can offer more to his clients.

Opposition as a New Comer: Although Taylor just began his business this year, he feels the most important thing you can bring to the table as a new entrepreneur is to give your clients results.

Advice for Entrepreneurs: 2 things have made a difference for Taylor:

1. Have a daily life routine - Taylor wakes up each morning at 5am to go to the gym, and have that time for himself to focus on his day. As he does this, he is able to accomplish much more.

2. Do the right thing, even without the right results - Taylor gives examples of doing small things that may not produce instantaneous results but will eventually get you to where you want to be.

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Connect With Taylor:

Website  | @TaylorAWelch | Facebook

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Category:Business -- posted at: 10:12pm MDT

208: Adam Dicker Interview - The Domain Expert

"If you have money you can be rich, but you can only be truly wealthy if you have time." - Adam Dicker

About: Adam Dicker - Serial Entrepreneur, Domain Expert, and Former VP of GoDaddy

Adam Dicker is a coach, speaker and domain expert who owns multiple businesses including the most popular domain forum DNForum.com and the award winning internet marketing and web development agency, NicheWebsites.com. He has a domain portfolio of over 38,000 domain names and has sold many for 6, 7, and even 8 figures. In addition to being named one of the 20 most influential people in the domain industry by Logistik Labs, he often presents at leading industry conference traffic and was elected to their Domain Hall of Fame in 2011. Adam is the former VP of GoDaddy’s Domain Aftermarket and is a successful serial entrepreneur. He is a self-made success and loves to teach others to do the same. He offers many services and a free video course on his website www.AdamDicker.com.

Overview: Adam comes to us with years of experience in the domain world, and business in general. He shares the direction of his entrepreneurial journey, and what he's doing now to help others create sustainable businesses.

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Highlights:

Business Journey: Adam's goal is to help people build sustainable businesses with monthly income. When he got into the domain industry, he went to dmforum.com. After reading and studying about the company, he made an offer to buy the forum. Now, it's over 500,000 members strong. Although he is an expert in domain names, he has experience with companies all over the board. Since he dove into the online world, Adam has built a large web design company, branched out to online reputation repair for companies, individuals, businesses, etc, and even runs a cord bank for cord blood stores.

Adamdicker.com: 4 years ago, Adam started another company that helps his clients learn how to buy and sell domain names. At adamdicker.com, you pay a small monthly fee of $29 and Adam will teach you everything you need to know to build a sustainable, successful business.

End Game for Adamdicker.com: Adam truly wants to give back to a service that has given so much to him. His company doesn't have a hidden agenda, it only wants to help. The more people that are successful, the better it is for the industry, and the better it is for everybody.

Success Tips: If you want to be profitable in the domain business, Adam shares it's important to avoid buying domain names without knowing their market value first. He encourages you to do your research, know what you're getting into, manage your time, and set goals every single day. As a business owner, Adam says that it's crucial that you delegate, but know what's going on with your business on a daily basis. Don't keep your hands in every pot, but be informed about each section of your company.

Advice for Entrepreneurs: You can't let people discourage you from going after your goals and reaching your dreams. Yes, you will have mistakes along the way, but that's OK. Only consider buying a domain name if you can figure out how to build a business off that domain name. Don't get into any industry until you've done a lot of research, and you know what you're doing. Don't waste money on something that you don't know much about. Keep your drive, focus, and work ethic alive. Make sure you have balance, or an escape- something to relax your mind. In addition, Adam gives 3 specific points of action:

1. Don't be afraid to take a chance - sometimes it's very hard, and you may try 10 different things, but if one of those ten things works, then you're doing something right.

2. Read, read, read - Find out all the problems in your industry your pursing, so that you know how to handle what will come in the future.

3. Read Body Language by Julius Fast - This book will teach you how to handle people, how to read people, how to make people feel comfortable, and how to take the lead. It will help you close more deals, get more sales, and be more successful.

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Connect With Adam:

Website | Facebook | LinkedIn | @AdamDicker

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Category:Business -- posted at: 10:28pm MDT

207: Myke Metzger Interview - Making Your Mark

"You will act the way that you look and feel." - Myke Metzger

About: Myke Metzger - Entrepreneur, Internet and Network Marketer, and Founder of The Social Campus

Michael Metzger is a 26 year old entrepreneur based out of Richmond, Virginia. His journey begins in Long Island, NY where he grew up watching his father, an All American 4x New England Wrestling Champion, work hard to achieve his goals, raise a family, and attend college. Most would think that he would follow in his father’s footsteps and become a doctor, or possibly a lawyer.

Overview: Although Myke is a young in his entrepreneurial field, he is breathing new life into what already exists in the social media world. Learn what Myke does to help other business owners, and how he landed on this path.

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Highlights:

Background: With a dad that was heavily involved as a sports medicine doctor, and parents that divorced, Myke was left without much guidance and direction in his life. In high school, he was involved in computer graphics, and photography. And through these extra curricular classes, he saw the power of making money online. At the young age of 18, Myke started designing and was generating income through PayPal. After 18 months, taxes came around and Myke learned some hard lessons. This experience led him to working for others and was often fired from every job he had. Through a series of event, Myke eventually landed in the social media sphere and saw the need to help educate others about using what's already out there for free.

Social Campus: Is an online course that Myke started to help others learn how to reach online success. He shares that there are so many people out there who want you to buy new software and applicatoins to try and get you to success, but there are so many things in the world that are free. Myke wants to teach you how to use what's already available to you online that won't cost you a thing.

How It Works: When someone signs up for social domination mastery, they will have a series of video modules available to them. In these videos, Myke walks through how to use the different social media outlets. He takes complex things and breaks them down very simple for people to understand. These tutorials can be done at your own pace and there is plenty of content for you to use. If Twitter isn't your thing, than you don't have to do that portion of the modules. The site will help point you in the right direction.

End Result: After going through Social Campus's course, you will be able to build a massive target following.

Periscope: People who follow Myke on this application will be notified when Myke goes live and will have access to tutorials that are new to his audience. (This is a free application that anyone can download and use.) The main objective for Myke is to build a reputation as a blueprint to give someone. Myke will be building these tutorials for the month of August and while it's live it will be free. However, once August is over, Myke will take what's been recorded and monetize from that.

Advice for Entrepreneurs: Start now because it's never going to be the perfect moment. Confidence is always a huge factor in your success. You will act the way that you look and feel. Portray the way you want to become. Take your current situation to the next level; it will change everything around you in a positive way.

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Connect With Myke:

Website | Facebook | TheSocialCampus | @mykemetzger

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Category:Business -- posted at: 11:53am MDT

206: Marc Mawhinney Interview - The Coach's Coach

"Learn while you're getting started, but make sure you're taking action." Marc Mawhinney

About: Marc Mawhinney - Founder and Host of Natural Born Coaches

Marc Mawhinney is on a mission to help coaches build stronger businesses! A lifelong entrepreneur, he achieves this with his daily podcast, “Natural Born Coaches” and his programs for coaches, including the 6 week intensive “Seize Your Niche” program.

Overview: "After many years as an entrepreneur, Marc jumped into the coaching business (for small business owners)." Marc shares with us more about his podcast, and who and how he helps as a coach coaching coaches.

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Highlights:

Background: Marc started his career in real estate as a 21 year-old and was pretty successful. However, it went downwards and Marc came to a point where he realized how much he would have benefitted from coaching. As he came into the coaching realm, he had been working with clients who were coaches, and those were the calls he really worked forward to each week. At that point, he decided that he was going to specifically work with coaches. Once he made that decision to narrow his focus, things really took off for Marc. He feels that he can impact more people by coaching coaches, because then they can go out and influence thousands of others that Marc could never reach.

What is Natural Born Coaches: Natural Born Coaches is a podcast that offers advice for his coaches. Marc also helps clients with one-on-one coaching, group programs, as well as coaching people to get into podcasting. He has the ability to do all of his coaching virtually, with clients all over the world. It's been a step by step process for Marc as he has been very conscious not to take on too many projects at once.

How Is It Accepted: Although, many people have a hard time grasping the concept or see the value of coaching, as time goes on coaching is becoming more and more accepted.

Who Does Marc Coach: Marc doesn't deal with specific type of coaches. He shares a story with us of coaching a man who went through a rough breakup and became a coach just for men who go through difficult breakups. Marc shows that there are many different purposes and reasons for coaches in the world. From PTSD to teens, coaches can help people in all walks of life.

How Marc Helps You: Not only does Marc help you obtain clients, he can also help you with your marketing funnel, etc, and shares that each client has unique needs.

Challenges: There is a lot of competition and Marc struggled with pricing at first. Another problem for Marc has been productivity. There's so much to do, and not enough time in the day. He's had to find balance by handing things off to others that he's not quite as good at.

Mistakes Coaches Make: It can be easy for coaches to be very general. It's important that as a coach, they find a niche to really help a focused group of people.

Advice for Entrepreneurs: Get out there and do it. Don't hold yourself back, or allow yourself to stay in limbo mode. Learn while you're getting started, but make sure you're taking action.

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Connect With Marc:

Website | Facebook | @NBCoaches | @marcmawhinney

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Category:Business -- posted at: 10:05pm MDT