Thu, 19 March 2015
About: Andreia Almeida- Founder and CEO of We Love Social
Overview: Andreia is a long-time freelancer turned entrepreneur. She shares with details about her social media company, and the challenges that she faces to help companies understand the need to connect and establish trust with their potential clients.
Background: Andreia received her Bachelor's Degree in Public Relations and later went on to specialize in Customer Relationship Management, and Social Media marketing. She has always been an active person with a strong interest in constantly helping companies, and helping those companies establish deeper relationships with their audience. Andreia is currently living and working in Lisbon after moving there 2 years ago to start her company, We Love Social.
What is We Love Social: We Love Social is an e-PR agency that is all about engagement and providing clients with a fully integrated strategy on PR and Social Media. Their main goal is innovating how brands use social media to connect with their public in the digital world. They provide services such as: consultancy and training-offering specific training plans for companies, according to their needs, and help increase their position against competitors. We Love Social encourages companies to actually talk and get to know their public, but above all to listen to what their potential customers need.
How it All Started: Andreia shares that when she hit her 30's, she realized she wasn't exactly where she wanted to be. So, she started thinking- "what should I do with my life that actually makes me happy?" Andreia knew that she had a passion for social media and by that time was already at TEDxLisbon in charge of Social Media. So she decided to get a talented team together to get started on her own Social Media company. She was able to receive some good advice from two successful entrepreneurs that enlightened her with their insights and expertise.
Setbacks: For Andreia, the entrepreneur life is still fairly new to her, and hasn't experienced a major setback yet, but she does think her main failure in life was not taking the entrepreneurial step earlier. She finds herself more accomplished than ever now – and being on a startup co-working space, she gets the same reaction from other colleagues every day. Andreia states that as an entrepreneur you learn to face failure as a learning experience, and the lessons you take from it make it worth the trial. You may not have the security of a 9-5 job, but you reach the end of the day feeling accomplished.
Biggest Challenge: Something Andreia has learned while freelancing for many years and now as a recent entrepreneur, is that while most people in the world of business have accepted the significance of a digital presence, many still do not understand its terms. In order to survive and succeed online, businesses need to relate to their audiences, and build trust with them.
Advice for Entrepreneurs: Andreia shares how important it is for entrepreneurs to connect with their audience, to know their business and customers, and to establish deep connections with them. Always remember you only get what you give – so give it your all.
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