Outlier On Air | Founders, Disruptors, & Mavens
183: Suzannah Scully - Coaching With a Purpose

"Your purpose is when your natural talents, skills, and interests all align." - Suzannah Scully

About: Suzannah Scully- Executive Coach

Overview: Once a part of the corporate world, Suzannah has taken her experience to start her own practice as an Executive Coach and help large corporations and entrepreneurs. Suzannah provides us with some great insight on how we can improve ourselves and our companies.



Background: (From her website) "Suzannah Scully is a coach, speaker and blogger with a corporate background working for organizations such as Gap, Inc., Williams-Sonoma, Inc and The Wine Group. Her mission is to give leaders the space and tools to break through barriers and reach their potential. She has given presentations for Stanford University (see presentation here), Haas Business School of Berkeley and Vanderbilt University as well as other local bay area companies on the topics of leadership development, effective communication and personal branding. Suzannah received a B.A. from UCLA in Sociology and has received her C.P.C.C. from The Coaches Training Institute. She is married with two children and a dog and lives in Marin County, CA. When not working or with her family, you can usually find her at yoga, in a library or at the movies."

How it all Started: It was during a business trip to France, that she had her "ah-ha" moment, realizing she wasn't fully happy with her career. At that moment, she decided to leave the traditional work path and began training to become a business coach. Suzannah has now run her own practice for 10 years and will soon be starting her own podcast as well.

Role of an Executive Coach: Suzannah is an executive coach who works with entrepreneurs and corporations by providing them with the tools to access new parts of themselves while taking their career and lives to the next level. Her clients include: high profile individuals, large organizations such as Apple, Sony, Eventbrite, and Slalom Consulting as well as Bay Area startups. She usually works with her clients for 6 months, meeting with them twice monthly. The majority of her clients are in the Bay area, but she is more than willing to work with clients all over the country.

What Sets Suzannah Apart: Suzannah has a strong corporate background- she understands how to navigate a big corporate company. By working with well-known companies, like Apple, her clients can trust that she is experienced at what she does.  Suzannah really focuses on helping clients excel in the background aspect of the company- how to get people on your side, how to network effectively, how to build a team, etc. Suzannah has found that brilliant minds can be impatient, they want everyone to be at the same pace and it can be easy for them to lose the art of listening. Suzannah addresses this issue by teaching the 3 levels of listening, not asking just yes/no questions, and teaching them to really understand the 'why' of what someone may be sharing.

Measuring Success: At the beginning of each meeting with her clients, Suzannah will analyze what success looks like to them. That is what she then works toward with her clients. She ensures they are accomplishing what they have set out to do by creating milestones. Suzannah is there to push her clients to do what they have hired her for while being supportive along the way.

Purpose vs. Passion: Suzannah shares that you can be passionate about something but that t it doesn't necessarily mean it's going to be your purpose. Your passions are the things you enjoy doing in your free time. Your purpose is when your natural talents, skills, and interests all align. When you know what your purpose is, you will enjoy what you do, and knowing your purpose will help you determine what you can be successful in. It may not always work out, but it's always worth a shot.

Importance of Personal Branding: Everybody has a personal brand, and it needs to be managed. Suzannah shares 3 steps on how to create an effective brand. 1: Define your aspirations. 2: Determine your unique value proposition. 3: Communicate your brand.

Advice for Entrepreneurs: The best way to reach out to mentors, or venture capitalists, is to make sure you are giving as well as taking. Find ways to help that other person and give back to them. Always look for opportunities to serve, and it will come back to you. What moves you may not move someone else, but that doesn't make it wrong. Trust yourself, listen to yourself, and follow that wisdom.

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Connect With Suzannah:

Website | @SuzannahScully | Facebook | Podcast

Book Recommendations:

1) Give and Take

2) Essentialism

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Direct download: Suzannah.mp3
Category:Business -- posted at: 11:44pm MST