Sun, 26 July 2015
About: Marc Mawhinney - Founder and Host of Natural Born Coaches
Marc Mawhinney is on a mission to help coaches build stronger businesses! A lifelong entrepreneur, he achieves this with his daily podcast, “Natural Born Coaches” and his programs for coaches, including the 6 week intensive “Seize Your Niche” program.
Overview: "After many years as an entrepreneur, Marc jumped into the coaching business (for small business owners)." Marc shares with us more about his podcast, and who and how he helps as a coach coaching coaches.
Background: Marc started his career in real estate as a 21 year-old and was pretty successful. However, it went downwards and Marc came to a point where he realized how much he would have benefitted from coaching. As he came into the coaching realm, he had been working with clients who were coaches, and those were the calls he really worked forward to each week. At that point, he decided that he was going to specifically work with coaches. Once he made that decision to narrow his focus, things really took off for Marc. He feels that he can impact more people by coaching coaches, because then they can go out and influence thousands of others that Marc could never reach.
What is Natural Born Coaches: Natural Born Coaches is a podcast that offers advice for his coaches. Marc also helps clients with one-on-one coaching, group programs, as well as coaching people to get into podcasting. He has the ability to do all of his coaching virtually, with clients all over the world. It's been a step by step process for Marc as he has been very conscious not to take on too many projects at once.
How Is It Accepted: Although, many people have a hard time grasping the concept or see the value of coaching, as time goes on coaching is becoming more and more accepted.
Who Does Marc Coach: Marc doesn't deal with specific type of coaches. He shares a story with us of coaching a man who went through a rough breakup and became a coach just for men who go through difficult breakups. Marc shows that there are many different purposes and reasons for coaches in the world. From PTSD to teens, coaches can help people in all walks of life.
How Marc Helps You: Not only does Marc help you obtain clients, he can also help you with your marketing funnel, etc, and shares that each client has unique needs.
Challenges: There is a lot of competition and Marc struggled with pricing at first. Another problem for Marc has been productivity. There's so much to do, and not enough time in the day. He's had to find balance by handing things off to others that he's not quite as good at.
Mistakes Coaches Make: It can be easy for coaches to be very general. It's important that as a coach, they find a niche to really help a focused group of people.
Advice for Entrepreneurs: Get out there and do it. Don't hold yourself back, or allow yourself to stay in limbo mode. Learn while you're getting started, but make sure you're taking action.
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