063 Christina Daves: How to Do Your Own Publicity

Publicity was a must for founder Christina Daves as she grew her niche business, CastMedic Designs. After successfully handling her own publicity and appearing on the Dr. Oz show, she founded the company PR for Anyone, also publishing a book by the same title. In this interview with Melinda Yeaman, Christina shares useful tips on how to publicize your own business without getting overwhelmed. She also shares her secret to booking television appearances and building valuable relationships with important media contacts.