Mon, 28 July 2014
Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king. Highlights:4 ways to increase revenue1. Raising your prices.
2. Increasing average transaction size. Try to get each customer to purchase more.
3. Increasing the frequency of transactions per customer. Service industries (call loop) (email)
4. Increasing the number of customers. (hardest to do) Take Away1. Value Creation Every successful business creates something of value.
2. Marketing Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create.
3. Sales Every successful business ultimately sells what it has to offer.
IMPACTFUL ARTICLES, VIDEOS and WEBSITES THAT INSPIREMarketingMike Del Ponte - Hacking Kickstarter: How to Raise $100,000 in 10 Days (The process I personally use to market anything) WritingJason Fried (My Hero) - Why Is Business Writing So Awful? SalesLaunch Leads (the fortune in the follow-up) SystemsMichael Gerger - The E-Myth Revisited BOOKSJay Abraham - Getting Everything You Can Out of All You've Got (Maybe my favorite book ever. Read many times. Incredibly rich) Websites with high conversion rates (copy 'em)Groove My Conversion MentorPeep Laja: Conversionxl Connect With Skylar:ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
Direct download: 117_Skyler_Topham_-_4_Ways_to_Increase_Revenue.mp3
Category:Business -- posted at: 11:19am MDT |