Outlier On Air | Founders, Disruptors, & Mavens

"The best advice I received recently is that I should learn to prioritize my life and only do what I love and is most essential to me." - Heather Wilde

Heather Wilde - CTO at ROCeteer

Heather Wilde is CTO of ROCeteer, and is also known as the “Unicorn Whisperer” due to her special focus on entrepreneurs. She is a personal and professional growth expert, executive coach, author, and speaker. 

As a founding employee of Evernote, she oversaw the company’s growth from thousands to 100,000,000 customers. She is one of the only women to have wholly programmed, designed, produced and published a game at the company THQ. Additionally, she has worked with the U.S. Navy, NASA and state and local governments around the world. She has led development, scalability, and reliability engineering of web sites with 60+ million unique monthly visitors, 1.7+ billion monthly page views, and 99.99% uptime SLA requirements. 

Among her other awards, Senate Minority Leader Harry Reid selected her for a commendation in 2016 for her work in increasing STEM education in schools. 

Wilde's writing and speaking spans social media, entrepreneurialism, startups, leadership, cybersecurity, customer experience, fundraising, and diversity issues. She writes for Forbes and hosts the "Entrepreneurial Revolution" column for Inc Magazine.

Heather currently lives in Las Vegas, NV.

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Connect with Heather:

Website | Facebook | Twitter | LinkedIn


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Direct download: Heather.mp3
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"It really doesn’t matter how many people see your logo if they don’t remember it." - Brian Halley

Brian Halley - Branding Expert of Right Think

Brian Halley is the founder of Right Think, a company dedicated to helping small businesses access the secrets of branding that have traditionally been only available to big brands with big marketing budgets. In order for small businesses to gain ground and grow in today’s overcrowded marketplace, it is imperative that business owners receive a sound branding education and apply branding principles to their businesses.

With 20 years of design experience, working with brands like Reebok, Nordic Track, Harry Potter, Jelly Belly and the NBA, and building his own brand from scratch, Brian brings extraordinary value to small businesses by helping them understand that a brand is much more than a logo, and how creating a brand strategy based on his 4 Pillars of Branding, will advance a brand visually, drive effective, targeted marketing plans and guide important business decisions throughout the life of a brand.

Connect with Brian:

Website | Facebook | Twitter | Google+


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Brought to you by:

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Direct download: Brian_Halley.mp3
Category:general -- posted at: 9:49am MDT

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