Outlier On Air | Founders, Disruptors, & Mavens (general)
239: Boyd Petersen Interview - Marketing at New Heights

"Entrepreneurs need to share their passion." - Boyd Petersen

 

Boyd Petersen - Certified Marketing Coach, Public Speaker, Trainer

Boyd grew up in the Riverton, Utah area and has been involved with business since he started selling greeting cards door to door when a boy scout.

He went to school in marketing and computer engineering. He has worked for a national telephone distribution company as their marketing manager and has worked with several national expos including Comdex and the Consumer Electronic Show.

He has owned several businesses. Many of these businesses involved advertising his products and services. He was always frustrated with the lack of flexibility the advertising options offered at that time.

In 1998 Boyd and his wife Linda purchased the South Valley Journal. It had a circulation of 17,000 and covered Riverton, Herriman, Bluffdale and half of Draper. Immediately, he implemented programs that helped businesses manage their advertising dollars better. Flexibility of size and frequency was the key to giving businesses better control of their marketing message. He also jumped into working with the local Chambers to not only build his own business but help other businesses.

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Connect With Boyd:

Website | @BoydPete | LinkedIn | Facebook

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Direct download: Boyd.mp3
Category:general -- posted at: 12:01am MDT

238: Clara Chorley Interview - Clarity Unlimited

"Be honest about where your strengths are and where they're not." - Clara Chorley

Clara Chorley - Founder & CEO of Clarity Unlimited


Clara Chorley helps professional women and men around the world gain clarity about what’s next in their careers, and then integrate those changes into the rest of their lives. She is the CEO and founder of Clarity Unlimited; and has an extensive and unique international background as a career transition coach, professional speaker, humanitarian, and insatiable explorer.

Clara has worked and travelled through 40 countries and 5 continents. She is an international speaker, TEDx presenter, and author of the best-seller T.U.R.N.: 4 Steps to Clarity in your Life and Career. Clara currently lives in San Francisco, California.

Connect With Clara:

Website | @ClaraChorley | LinkedIn | Facebook


 


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Direct download: Clara.mp3
Category:general -- posted at: 10:25pm MDT

237: Tom Schwab Interview - Turning Listeners into Leads

"I love nothing better than sharing what I have learned with those who are eager to grow." - Tom Schwab

Tom Schwab: Inbound for eCommerce

Tom Schwab knows how to build an online business with an Inbound Strategy. He led the growth of Goodbye Crutches, a Direct to Patient Private Pay eCommerce Business, from a regional player to a national leader in under 3 years.
• Leader of the eCommerce HubSpot User Group
• Published in the leading industry blogs
• Featured guest on TV, radio, webinars, podcasts
• HubSpot featured eCommerce Case Study

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Connect With Tom:

Website | @TMSchwab | LinkedIn


 


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Direct download: Tom.mp3
Category:general -- posted at: 12:02am MDT

236: Jessica Grossman Interview - In Public

"I believe that a day without learning is a day gone to waste." - Jessica Grossman

Jessica Grossman - Executive Producer of In Public

Jessica Grossman is one of the Executive Producers of the new webseries In Public, a show about a fictional PR firm that integrates real PR.

While Jessica has both the experience and a passion for acting, her background is also in digital media and business. Having her BA from Western University and her MA from New York University, Jessica has worked at tech startups and digital agencies in both Toronto and NYC.

In her (limited) spare time, Jessica also runs a worldwide awareness campaign called Uncover Ostomy, aimed at breaking the stigma about ostomy surgery.

Jessica and her work have been featured in The Toronto Star, NPR, News.com, Global News, and she has won various awards such as the Bart Lawson Award for Service from NYU and a Top Crohn's Blog from Healthline.


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Connect With Jessica:

Website | Facebook | @InPublicSeries | Instagram

Website | @JessGrossman | LinkedIn | UncoverOstomy.org


 

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Direct download: Jessica.mp3
Category:general -- posted at: 11:35pm MDT

235: Alexander Kelser Interview - inSegment

"I want to give talented people who don’t have access to resources help to realize their potential." - Alexander Kesler

Alexander Kesler: Founder & President of inSegment

Alexander Kesler is a visionary B2B digital marketer and has been practicing in the fields of high tech, software, education and security among others for over 15 years. Being Founder and President of inSegment, one of the leading Boston Digital Marketing firms, Alexander leads a team of digital marketing experts and specializes in the areas of B2B Lead Generation, Content Marketing & Syndication, SEO & Paid Search, Conversion Oriented Web Development, Programmatic Media Buying and Direct Response Marketing. Alexander Kesler graduated from Babson College.

 

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Connect With Alexander:

Website | Personal Website | LinkedIn | @AlexanderKelser | @inSegment 


 

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Direct download: Alexander.mp3
Category:general -- posted at: 8:37pm MDT