Outlier On Air | Interviewing Founders, Disruptors, & Mavens
208: Adam Dicker Interview - The Domain Expert

"If you have money you can be rich, but you can only be truly wealthy if you have time." - Adam Dicker

About: Adam Dicker - Serial Entrepreneur, Domain Expert, and Former VP of GoDaddy

Adam Dicker is a coach, speaker and domain expert who owns multiple businesses including the most popular domain forum DNForum.com and the award winning internet marketing and web development agency, NicheWebsites.com. He has a domain portfolio of over 38,000 domain names and has sold many for 6, 7, and even 8 figures. In addition to being named one of the 20 most influential people in the domain industry by Logistik Labs, he often presents at leading industry conference traffic and was elected to their Domain Hall of Fame in 2011. Adam is the former VP of GoDaddy’s Domain Aftermarket and is a successful serial entrepreneur. He is a self-made success and loves to teach others to do the same. He offers many services and a free video course on his website www.AdamDicker.com.

Overview: Adam comes to us with years of experience in the domain world, and business in general. He shares the direction of his entrepreneurial journey, and what he's doing now to help others create sustainable businesses.

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Highlights:

Business Journey: Adam's goal is to help people build sustainable businesses with monthly income. When he got into the domain industry, he went to dmforum.com. After reading and studying about the company, he made an offer to buy the forum. Now, it's over 500,000 members strong. Although he is an expert in domain names, he has experience with companies all over the board. Since he dove into the online world, Adam has built a large web design company, branched out to online reputation repair for companies, individuals, businesses, etc, and even runs a cord bank for cord blood stores.

Adamdicker.com: 4 years ago, Adam started another company that helps his clients learn how to buy and sell domain names. At adamdicker.com, you pay a small monthly fee of $29 and Adam will teach you everything you need to know to build a sustainable, successful business.

End Game for Adamdicker.com: Adam truly wants to give back to a service that has given so much to him. His company doesn't have a hidden agenda, it only wants to help. The more people that are successful, the better it is for the industry, and the better it is for everybody.

Success Tips: If you want to be profitable in the domain business, Adam shares it's important to avoid buying domain names without knowing their market value first. He encourages you to do your research, know what you're getting into, manage your time, and set goals every single day. As a business owner, Adam says that it's crucial that you delegate, but know what's going on with your business on a daily basis. Don't keep your hands in every pot, but be informed about each section of your company.

Advice for Entrepreneurs: You can't let people discourage you from going after your goals and reaching your dreams. Yes, you will have mistakes along the way, but that's OK. Only consider buying a domain name if you can figure out how to build a business off that domain name. Don't get into any industry until you've done a lot of research, and you know what you're doing. Don't waste money on something that you don't know much about. Keep your drive, focus, and work ethic alive. Make sure you have balance, or an escape- something to relax your mind. In addition, Adam gives 3 specific points of action:

1. Don't be afraid to take a chance - sometimes it's very hard, and you may try 10 different things, but if one of those ten things works, then you're doing something right.

2. Read, read, read - Find out all the problems in your industry your pursing, so that you know how to handle what will come in the future.

3. Read Body Language by Julius Fast - This book will teach you how to handle people, how to read people, how to make people feel comfortable, and how to take the lead. It will help you close more deals, get more sales, and be more successful.

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Website | Facebook | LinkedIn | @AdamDicker

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Category:Business -- posted at: 10:28pm MDT

207: Myke Metzger Interview - Making Your Mark

"You will act the way that you look and feel." - Myke Metzger

About: Myke Metzger - Entrepreneur, Internet and Network Marketer, and Founder of The Social Campus

Michael Metzger is a 26 year old entrepreneur based out of Richmond, Virginia. His journey begins in Long Island, NY where he grew up watching his father, an All American 4x New England Wrestling Champion, work hard to achieve his goals, raise a family, and attend college. Most would think that he would follow in his father’s footsteps and become a doctor, or possibly a lawyer.

Overview: Although Myke is a young in his entrepreneurial field, he is breathing new life into what already exists in the social media world. Learn what Myke does to help other business owners, and how he landed on this path.

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Highlights:

Background: With a dad that was heavily involved as a sports medicine doctor, and parents that divorced, Myke was left without much guidance and direction in his life. In high school, he was involved in computer graphics, and photography. And through these extra curricular classes, he saw the power of making money online. At the young age of 18, Myke started designing and was generating income through PayPal. After 18 months, taxes came around and Myke learned some hard lessons. This experience led him to working for others and was often fired from every job he had. Through a series of event, Myke eventually landed in the social media sphere and saw the need to help educate others about using what's already out there for free.

Social Campus: Is an online course that Myke started to help others learn how to reach online success. He shares that there are so many people out there who want you to buy new software and applicatoins to try and get you to success, but there are so many things in the world that are free. Myke wants to teach you how to use what's already available to you online that won't cost you a thing.

How It Works: When someone signs up for social domination mastery, they will have a series of video modules available to them. In these videos, Myke walks through how to use the different social media outlets. He takes complex things and breaks them down very simple for people to understand. These tutorials can be done at your own pace and there is plenty of content for you to use. If Twitter isn't your thing, than you don't have to do that portion of the modules. The site will help point you in the right direction.

End Result: After going through Social Campus's course, you will be able to build a massive target following.

Periscope: People who follow Myke on this application will be notified when Myke goes live and will have access to tutorials that are new to his audience. (This is a free application that anyone can download and use.) The main objective for Myke is to build a reputation as a blueprint to give someone. Myke will be building these tutorials for the month of August and while it's live it will be free. However, once August is over, Myke will take what's been recorded and monetize from that.

Advice for Entrepreneurs: Start now because it's never going to be the perfect moment. Confidence is always a huge factor in your success. You will act the way that you look and feel. Portray the way you want to become. Take your current situation to the next level; it will change everything around you in a positive way.

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Connect With Myke:

Website | Facebook | TheSocialCampus | @mykemetzger

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Category:Business -- posted at: 11:53am MDT

206: Marc Mawhinney Interview - The Coach's Coach

"Learn while you're getting started, but make sure you're taking action." Marc Mawhinney

About: Marc Mawhinney - Founder and Host of Natural Born Coaches

Marc Mawhinney is on a mission to help coaches build stronger businesses! A lifelong entrepreneur, he achieves this with his daily podcast, “Natural Born Coaches” and his programs for coaches, including the 6 week intensive “Seize Your Niche” program.

Overview: "After many years as an entrepreneur, Marc jumped into the coaching business (for small business owners)." Marc shares with us more about his podcast, and who and how he helps as a coach coaching coaches.

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Highlights:

Background: Marc started his career in real estate as a 21 year-old and was pretty successful. However, it went downwards and Marc came to a point where he realized how much he would have benefitted from coaching. As he came into the coaching realm, he had been working with clients who were coaches, and those were the calls he really worked forward to each week. At that point, he decided that he was going to specifically work with coaches. Once he made that decision to narrow his focus, things really took off for Marc. He feels that he can impact more people by coaching coaches, because then they can go out and influence thousands of others that Marc could never reach.

What is Natural Born Coaches: Natural Born Coaches is a podcast that offers advice for his coaches. Marc also helps clients with one-on-one coaching, group programs, as well as coaching people to get into podcasting. He has the ability to do all of his coaching virtually, with clients all over the world. It's been a step by step process for Marc as he has been very conscious not to take on too many projects at once.

How Is It Accepted: Although, many people have a hard time grasping the concept or see the value of coaching, as time goes on coaching is becoming more and more accepted.

Who Does Marc Coach: Marc doesn't deal with specific type of coaches. He shares a story with us of coaching a man who went through a rough breakup and became a coach just for men who go through difficult breakups. Marc shows that there are many different purposes and reasons for coaches in the world. From PTSD to teens, coaches can help people in all walks of life.

How Marc Helps You: Not only does Marc help you obtain clients, he can also help you with your marketing funnel, etc, and shares that each client has unique needs.

Challenges: There is a lot of competition and Marc struggled with pricing at first. Another problem for Marc has been productivity. There's so much to do, and not enough time in the day. He's had to find balance by handing things off to others that he's not quite as good at.

Mistakes Coaches Make: It can be easy for coaches to be very general. It's important that as a coach, they find a niche to really help a focused group of people.

Advice for Entrepreneurs: Get out there and do it. Don't hold yourself back, or allow yourself to stay in limbo mode. Learn while you're getting started, but make sure you're taking action.

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Connect With Marc:

Website | Facebook | @NBCoaches | @marcmawhinney

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Category:Business -- posted at: 10:05pm MDT

205: Laurie Davis Interview - Love @ First Click

"You don't need an MBA or seed money to start a company." - Laurie Davis

About: Laurie Davis - Founder and CEO of eFlirt, and Author of Love @ First Click

Laurie Davis is the CEO & Founder of eFlirtExpert.com, an online dating concierge service. She is also the author of the best-selling book, Love @ First Click: The Ultimate Guide to Online Dating.


Overview: Laurie is a true outlier who shares with us how she started her company, eFlirt, with only $50 and a Twitter account.

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Highlights:

How eFlirt Started: About six years ago, at the depth of the recession, Laurie was working for Fortune 500's as a marketing consultant and lost all her contracts. At that point, she realized everything that she had been doing for companies, was applicable to relationships. This led her to start eFlirt in 2 days with $50 and a Twitter account.

eFlirt: eFlirt is an online dating concierge service. They are here to help people optimize their experience with online dating. Although they are located in New York, their online platform connects clients from all over the country. Their services are all personal and vary depending upon the specific needs of the client. Many of their clients are entrepreneurs who struggle to have enough free time to date.

How eFlirt Can Help: In order to stand out, Laurie says you need to know what you're doing- how to word your profile, etc. When you come to eFlirt, their team will put you on different sites depending on what you're looking for and what your needs are. They also help with coaching as a relationship evolves. eFlirt is here to help clients think with their hearts as well as their heads.

How it Works: eFlirt offers different packages, but their 4 month package is the most popular. More than 50% of their clients are in relationships after working with eFlirt. Their goal is to focus on quality not quantity. eFlirt does not guarantee a specific number of dates, but will do what it takes to help you meet the right person. They are not matchmakers, but will help you look your best self.

Challenges: Clients need to be more open, there's a reason why their typical "type" hasn't worked in the past. Another challenge is clients approach their love life like it's a business deal and need to learn to manage their emotions and expectations.

Business Challenge: Scaling will always be a challenge because it will always take more people to bring on more clients.

Advice for Entrepreneurs: Lead with passion. You will spend so many hours with your business that you need to love it. You don't need an MBA or seed money to start a company, you just need passion, drive, and hustle.

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Website | Facebook | @eFlirtExpert | Book

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Category:Business -- posted at: 11:22pm MDT

204: Youssef Darwich Interview - Simplifying the Hiring Process

"Get out there and immerse yourself in the startup culture." - Youssef Darwich

About: Youssef Darwich - Co-Founder of JobMine

Overview: Youssef lives in London, and left his career of investment banking to pursue what he was truly passionate about. Now, he works full time on his company, JobMine, and is all about helping companies, and potential employees have a smoother hiring process that brings personality to life.

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Highlights:

Background: Youssef was involved in investment banking, and got to a point where he wasn't passionate about the road he was on. He decided he wanted to do something different, and was introduced to the world of startups. Youssef and his co-founder began discussing ideas and tested the idea they liked most, got some traction and good feedback and then focused on building JobMine.

What is JobMine: JobMine is a platform which enables applicants to portray their personality when they're looking for a job, and enables employers to find that perfect personality when they hire. Individual companies post specific requirements and then potential candidates upload a video cover letter as to why they are suited for the job they are applying for. Instead of a hiring manager having to manually go through each resume, they can simply select the potential employees they'd like to submit a video.

How They Gain Clients: Their mission is two-fold. They sell directly to company's for them to use their application, and then they also team up with networks with users already looking for jobs on their sites. It's a great way to get a large number of users in one shot.

Challenges: It can be hard to explain how the software works initially because it's something completely new to the market. It can also be difficult to help potential clients understand exactly how things flow. And to see why this app is so needed for their business.

Advice for Entrepreneurs: Get out there and do it. Build that initial product that helps you see if there is market with your product or not. Pay for a little bit of advertising to see how many people click on your idea. That allows you to take off a lot of assumptions before you fully move forward.

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Website | Facebook | @JobMineUK

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Category:Business -- posted at: 10:56pm MDT

203: Micki Krimmel Interview - Superfit Hero

"I am my customer." Micki Krimmel

About: Micki Krimmel - Founder and CEO of Superfit Hero

Overview: Micki Krimmel is an empowering woman with experience in entrepreneurship, branding, marketing, and even roller derby. Her company, Superfit Hero, is all about making women feel confident and supported in their fitness clothing. Read more about how her clothing is unique to other performance clothing on the market.

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Highlights:

Background: Micki comes from an athletic background in roller derby. She has been competing for the past 8 years and her current team is 8th in the nation. Roller derby is one of the fastest growing sports in the world. It's an extremely competitive amateur sport that is also full contact. It's been her experiences with roller derby that have pushed her to create high quality fitness clothing for the average-sized woman.

What is Superfit Hero: It is a high-quality line of performance clothing designed to make women feel confident and supported through their workouts. Through research, Micki found that most major active brands only make women's clothing up to a size 12 even though the average size of a woman is 14. Micki shares that there are a lot of misconceptions about larger women and their interest in athletics and she is here to redefine fitness. She wants women to know it's ok to be muscular, athletic, and bigger than women in pop culture.

Clothing Quality: Micki has gone above and beyond to ensure the quality of her performance clothing line. Their sizes range from XS-3X. Not only does her company use high quality fabric, but their factory in LA is accustomed to working with athletic gear. She has even made sure the manufacturer uses flat lock stitching to prevent chaffing. A unique supportive waistband is used to prevent the dreaded muffin top. Like Micki said earlier, her clothing line is designed to make women feel confident. It's been tested in all types of workouts including running, cross fit, and roller derby. The fabric also holds up very well against velcro on athletic protective gear. Micki has put in a lot of work to create a very technical garment which is something women in larger sizes have not had access to.

Competition: Although Superfit Hero does make bigger sizes than most popular brands, there is still competition. However, there is a trend in fashion where people are looking for smaller boutique brands that they can connect with emotionally. Micki feels that her message is unique, that her market is unique, and that others are not serving it yet. Her goal is never to compete with budget brands like Target. Superfit Hero is for women who want to make a statement with their workout clothing and are passionate about fitness.

Biggest Challenge: Micki has a background in entrepreneurship, branding, and marketing, but fashion is fairly new to her. Because of that, clothing production has been the most challenging. There are a lot of logistics with multiple vendors and it can be difficult to coordinate all the pieces involved.

Future: Although Micki would like to keep the boutique-y feel to her company, she does want to grow. Eventually, she would like to hire assistants to help with design so she can focus on the branding and marketing aspect of the company.

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Connect With Micki:

Website | Facebook | @SuperfitHero | @Mickipedia | KickStarter

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Category:Business -- posted at: 11:41pm MDT

202: Gary Griffiths Interview - Marketing on Facebook the Right Way

"If you're happy, enjoying what you're doing, and it's aligned with your purpose, then you are successful." - Gary Griffiths

About: Gary Griffiths- Founder and CEO of ThreeSides

As a husband, and father of four, Gary was desperate to break free from the corporate shackles that whilst being financially rewarding, were soul destroying and kept Gary away from his family too frequently.

Breaking free in January 2015, Gary's mission is to now Amplify, Inspire and Do more good in the world. If you're interested in doing more good in the world, Gary offers some advice for you in his manifesto here - www.threesidesinc.com/manifesto

Overview: Gary is a Facebook marketing expert. During this interview, he shares how to properly market on Facebook, and how his company, ThreeSides, is giving back.

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Highlights:

How ThreeSides Started: After becoming involved in the corporate world, Gary found that the more money he made, the unhappier he became. In 2014, he had a health wake up call that made him realize what he was doing was not what he wanted to pursue. Then, in January of this year, he was laid off and decided he was never going to work for someone else again.

What is ThreeSides: ThreeSides is a Facebook marketing agency that designs, creates, optimizes, and manages people's Facebook marketing funnels to attract more clients. They also create content, manage ad campaigns, and generate leads for clients. The three purposes of this company are to amplify, inspire, and do more good in the world. ThreeSides specifically wants to generate leads for those who are helping the world be a better place. They want to inspire entrepreneurs to care more about just creating money with their business. ThreeSides will soon be launching a podcast that shares their impact report, and stories of those who are giving back.

How to Use Facebook Properly: Gary shares that if you want to sell on Facebook, it's important to run ads to educate your audience, and not to sell them. People are not on Facebook to buy. It's critical that a proper Facebook funnel is used. 

Challenges: Some of the challenges of ThreeSides include: continuing to grow, building out their systems, and bringing the right team onboard to help ThreeSides scale.

Advice for Entrepreneurs

How To Make Your Facebook Marketing More Effective

Warm Audience: People that are already on your email list, have visited your website, or have liked your FB page are considered a warm audience. With that, you can use Facebook advertising to dramatically increase your warm list.

Cold Audience: Take one of those warm audiences, say your email list, and FB will analyze all the different data points on your email list and they will come up with a look-alike audience to help you identify where your target audience might be. You will then be able to run ads towards that audience which will motivate them to take action.

With this information, you can enter in a niche product, or data that will narrow your audience. This in turn will help you reach the right people within your audience.

Podcast: Purpose Before Profit- Launch Date: August 7, 2015

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Connect With Gary:

Website | Facebook | @ThreeSideInc | Google+

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Category:Business -- posted at: 10:58pm MDT

201: Renee Warren Interview - Getting Media Attention to Your Company

"If you're an entrepreneur, the reality is that you're constantly marketing your company." - Renee Warren

About: Renee Warren - Co-Founder of Onboardly

Often referred to as a ‘geek in stilettos’, Renée has been in the marketing and entrepreneurship space since she was 17 years old. Having run a successful restaurant at such a young age, she quickly learned the necessary skills and tactics needed to promote her companies.

Overview: With a long-term background in entrepreneurship and marketing, Renee shares tips on how to help your startup succeed and how her team at Onboardly can help.

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Highlights:

Background: When Renee was 17 she started her own restaurant with her sister. It was a seasonal thing that she did during the summer for four years. Her restaurant did very well and provided her with the means to pay for her college education. She went on to attended a well-known business school in Canada and continued her entrepreneurial journey from there.

What is Onboardly: Onboardly works specifically with funded tech startups to help them with customer acquisition. They do this through PR content marketing and social media. Renee and her co-founder Heather, started the company after coming together to collaborate on some projects. Onboardly works with clients for a minimum of 6 months. Their goal is to create relationships on behalf of their clients and not for their company. When these clients leave the company's help, they have established long-term connections. 

Webinars: Service base business can be difficult to scale. You'll always need someone trying to sell their (Onboardly) type of service. The purpose of their free webinars are to educate potential clients and hopefully increase their sales. By doing so, it gives their audience a chance to know them, understand what they do, and how they can help them.

Advice for Entrepreneurs: If you're thinking about PR/marketing for your company, in order to be effective, it's a process. If you are developing anything for your company, you need to start working on your message from day one. It's also important to create relationships with journalists, writers, and podcasters. These types of people will help you extend your brand. Start following certain writers from different publications you'd like to be highlighted on, and see how or where your service can fit in with them. Don't ask favors from people unless you've done something for them first. If you're shy, you're going to have to get over those hesitations, follow other entrepreneurs you look up to, and get yourself out there.

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Connect With Renee:

Website | @Renee_Warren | Ultimate PR Machine

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Category:Business -- posted at: 11:50pm MDT

200: Juliana Crispo Interview - THE Sales Maven

"Sales has historically been a numbers game, but now it's becoming more of an efficiency game." - Juliana Crispo

About: Juliana Crispo - Founder of Startup Sales Bootcamp

Juliana Crispo is the Founder of Startup Sales Bootcamp, the first comprehensive online program that teaches founders and executives how to close larger deals faster and build out a repeatable sales process. Juliana has both sold and led sales at a variety of startups including Meltwater Group where she helped take their newest product from $0 to $13+ MM ARR and was consistently in the top 1% of sales people out of 600 others. She's now also the Director of Enterprise Sales at a startup where she's worked with her team to secure enterprise deals with over half of the top 25 internet retailers by revenue in less than year. She teaches her processes and best practices through Startup Sales Bootcamp

Overview: Juliana started the Startup Sales Bootcamp, after developing the sales process for startups from scratch. She has closed millions of dollars in new business with brands like Groupon, JP Morgan Chase and Staples, and also focuses on helping startups and their sales teams. During this interview, she shares with us how her company can help you, and 3 crucial steps to sending cold emails.

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Highlights:

What is Startup Sales Bootcamp: This program was designed by Juliana to help anyone learn the powerful techniques of sales, and how to become a successful sales for your startup, or corporate gig.

Why Startup Sales Bootcamp: One of the biggest reasons startups fail is because they undervalue revenue. They tend to focus so much on perfecting the product, instead of doing pre-sales. If you haven't been in sales, it can be quite scary, and it can be easy to make multiple, simple mistakes. There is actually a science to sales, and if you can break that down and understand it you can become a successful salesperson. Juliana believes that sales people are made and not necessarily born that way. If you can't sell your own baby (company product) then you are not going to be successful. In order to lead your company and sales people, you need to prove to them that you yourself can sell that product. This bootcamp teaches the best practices, what to say and do, who to focus on, and how to cut through the BS and do things faster.

Why Pre-Sales: Juliana is an extremely deadline oriented person, and doing pre-sales for her company was a way to motivate her to get things done, period. Since she has pre-sold products before, she has offered discounts, and always lets her customers know that the product was not live yet. She shares that it is crucial to set expectations for your customers and to be honest with them.

When You Sign Up: You are given access to a series of videos, workshops, articles, a community, and access to help from Juliana herself. Juliana provides you with a step-by-step methodology to follow that teaches you how to use the data you have right now. She also provides you with templates on how to break things down, what to say, and how to handle rejections. Another aspect of her module, educates clients on how to negotiate contracts and help projects move forward. Once you sign up, you have access to this information for life.

Who Will Benefit: Generally, this bootcamp is going to benefit those who have to sell. Juliana even has VPs of Sales in her bootcamp along with people who have never sold. If you are really interested in getting better results and honing in on what's most important in sales, this bootcamp is for you.

Work-Life Balance: In order for Juliana to be successful she has to prioritize, prioritize, prioritize. Even though it's difficult, it's very important for her to say no to things that aren't going to benefit her. She has to be productive with the time that she has. Sleep is also valuable to Juliana's ability to balance her life. Because of the nature of her job, she has the ability to take a vacation and work remotely. Juliana feels that she is very aware of setting limits and knowing when she needs to slow down in certain areas of her work life.

Advice for Entrepreneurs: If there's one thing being in sales has taught Juliana, it's to have the audacity to go out and sell. Think about 1-2 people that you can simply cold call or email. Here are some tips on how to send a cold email:

1. Keep it under 3 sentences - you don't need to reintroduce yourself in the email. In the subject and first line of the email, get to the point.

2. Social proof - site a stat, or share a mutual friend. Do something that puts you as an authority.

3. Have a strong call to action - invite them to do something that is very direct, so it's easy for them to say yes or no, or to set something up. Don't make them work for it. It should be very easy for the person you are emailing.

Whatever you do, don't ramble, or do bullet points, or try to sell them. An email is only meant to get people live. Try to meet them in person if you can. Lastly, always follow up.

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Direct download: Juliana.mp3
Category:Business -- posted at: 12:04am MDT

199: Seth Greene Interview - Dominating the Marketing World

"50% of the success or failure of any marketing campaign is determined by the target market." - Seth Greene

About: Seth Greene - Founder and CEO of Market Domination

Overview: Seth Greene is an energetic marketing magician who shares how he started his successful company and what he recommends entrepreneurs do for their marketing needs.

Highlights:

Background: Prior to Market Domination, Seth was a retail financial advisor for a fortune 500 stock-brokerage firm. While there, he had a client who wanted Seth to work for him, so Seth decided to start his own marketing company. Once Seth had his first client, and it worked, he knew he wanted to pursue it. Right now, Market Domination is the fastest growing privately held marketing firm in the country. What started as a one-man band and has evolved to an office full of employees helping clients all over the nation in just 8 years.

What is Market Domination: Market Domination is a marketing company that helps solo entrepreneurs, fortune 500 companies and everything in-between. Seth shares that instead of offering low prices, his company offers educational content. They also do more outside the marketing niche, they work in 50 different industries, both B2B and B2C. In addition to that, Market Domination offers a money-back guarantee, depending on the service their clients hire them for.

Challenges: Seth has learned from past mistakes that he tends to be too trusting. He shared a story where he was counting on a client to move forward with their company, and had pre-hired employees just to work with that client. Turns out, they backed out from the deal and Seth learned that he will never spend money until the check has cleared.

Books: Seth is a 3-time best selling author with 6 books, and a 3-time nominee for marketer of the year.

Advice for Entrepreneurs: It's important that you read lots of books that are relevant to you (Seth is even offering a free one). Start with your target market. In order to determine who your target market is, use different methods of research via social media, surveys, etc. If by financial necessity, you're starting out and have to do it for yourself, learn enough to know what you don't know and make enough money so that you can eventually outsource your marketing. It's always going to be helpful to have someone else with a different skill set to help with your marketing plan.

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Connect With Seth:

Website | Podcast | Free Book

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Direct download: Seth_Greene.mp3
Category:Business -- posted at: 11:33pm MDT