Outlier On Air | Interviewing Founders, Disruptors, & Mavens
219: Jeff Barnes Interview - The Wisdom of Walt

"If there is no conflict, there is no story." - Jeff Barnes

About: Jeff Barnes - Author, Professional Key Note speaker, Higher Education Administrator, University Professor, and Leadership Success Coach

Jeffrey A. Barnes is an author, professional keynote speaker, higher education administrator, university professor and leadership/success coach. He has taught more than twenty different college courses in both the traditional classroom and online--including The History of Disneyland for California Baptist University.

Jeff lives in Riverside, California with his family. When he is not teaching or writing, he enjoys spending as much time as possible at "The Happiest Place on Earth."

Overview: With a Doctorate in Narrative Criticism, Jeff is completely fascinated with the idea of story. He has spent much of his life studying Walt Disney, and shares more with us about what he learned from Walt's life, and what we can learn from his business ventures.

Highlights:

Background: When Jeff went to Disney World for the first time at the age of 10, it was love at first sight. While he wasn't able to attend Disneyland until he was in college- it was there that he came to see the vision that Walt Disney had for his patrons. His passion for understanding Walt Disney as a business man led him to study, research, and later publish a book called The Wisdom of Walt. Jeff's book dives into the life of Walt Disney and shows us what we can learn from Disney's failures and successes. Through an unexpected path, Jeff has also been able to teach Disney classes at CBU and still does today.

The Life of Walt Disney: Jeff shares with us that Walt was simply complex. He was very much a family man, and it was actually his dedication to his time with his daughters that inspired him to create Disneyland. He was also complex in that he was very particular in what he liked and what he didn't. People knew that Walt was the boss. Walt had a way of pushing people to say yes. And because of that, the team was better, the organization was better, and the dream was better. He was truly a visionary leader; the last thing he was about was maintaining the status quo.

Setbacks For Walt: Surprisingly, Walt had as many if not more failures than the average entrepreneur. For example, he went bankrupt at his first studio in Kansas City. He had a difficult childhood and was haunted by the financial difficulties of his father, and what his family wanted him to do in his career. Nobody believed in his dream of Disneyland, Snow White, Fantasia, or even Pinocchio. Walt Disney also lost his mother after moving her to a home he bought for his parents in North Hollywood. It was something that weighed heavy on his heart and rarely spoke about.

Starting Jeff's Disney Class: Jeff was very hesitant to ask about creating his Disney class, but when he finally did he had nothing but positive feedback. He then spent the next year tackling the curriculum and preparing for his university class. The day after Jeff had his first class, he was diagnosed with a brain tumor and was told he needed to have surgery right away. However, the operation would put him out for six to eight weeks, and Jeff did not want to put on hold what he had worked so hard for. So, he delayed his operation to fulfill his dream and has been teaching the class ever since.

Advice for Entrepreneurs: If you're sitting around as an entrepreneur waiting for someone to be the hero, you're it. Challenge yourself to look at what's really going on in the stories around you, and amusement parks you attend. Find your spark of motivation. Walt did not start out as someone special, he was exactly where you are at some point. He simply made the choice to become someone special and has left a powerful legacy behind because of it.

Book: The Wisdom of Walt

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Category:Business -- posted at: 10:13pm MST

218: Amit Mehta Interview - The Profit Swami

"You have to know when to be persistent and when you're beating a dead horse." - Amit Mehta

About: Amit Mehta - Inc 5,000 CEO, Consultant, and Author

Amit Mehta is an author, speaker, growth hacker, serial entrepreneur, and former Inc 5000 CEO. Not only has Amit driven over $40 million in business through various different ventures in the last 10 years, he has spoken over a dozen times at industry conferences and seminars, and helped countless individuals achieve success in their own businesses.

Overview: With 10 years of business experience, Amit shares his wisdom and advice on how to grow your company the right way. 

Highlights:

Background: While a physics graduate student, Amit and his wife struggled financially and he began searching for a way to  make money online. He was burned out with the academic world and realized if he went back to his 9-5 job, he'd never fulfill his dreams or have the freedoms he wanted. Through a series of good and bad events, Amit ventured out onto the entrepreneurial path. He worked as an affiliate marketer by promoting downloadable software products and was making $2k a day. This was life-changing for him. He was able to travel and explore the world but knew his 4-hour work week would not be sustainable forever. Eventually, he teamed up with another affiliate marketer, and started their own software company in 2010. However, they didn't understand the challenges that would lie ahead. After being conned from a supposed software developer, they lost hundreds of thousands of dollars. It was this experience that led Amit toward his path of becoming a business growth expert and consultant and is helping many others with their companies today.

Right Now: Amit is currently in the process of starting a consultant business. He enjoys working with younger entrepreneurs, and is involved in some volunteer work to help small companies reach the million dollar mark.

Definition of Success: In his younger years, it was just making money. Now it's how many people you can positively impact.

Advice for Entrepreneurs: Before you try to build a billion dollar company, build a company that's going to make $1,ooo a month. Start small, have a proof of concept, and scale it up from there. Become an expert at whatever type of business you're involved in. Know more than your competitors, particularly on the marketing and sales side of it. Learn how to blog and build a presence in social media- buy some good books, and follow some informational blogs. If you're seeking a mentor, find someone who has accomplished what you want to accomplish and offer to be an intern for free.

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Connect With Amit:

Website | Facebook | Youtube | @ProfitSwami | LinkedIn

FREE BOOK: From Zero to $12 Million to Bust!

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Category:Business -- posted at: 9:27pm MST

217: Liz Lockard Interview - The Google Analytics Chick

"Tune into your ideal client...who are they, what do they want...and where are they online?" - Liz Lockard

About: Liz Lockard - Marketing Consultant, SEO and Google Analytics Expert

Overview: Liz is an SEO/Marketing pro who is here to make your online presence a smoother ride. Throughout this interview, Liz provides us with some insight tips, tricks, and how we can fix mistakes we may be making with our websites.

Highlights:

Background: Liz's business background started as an in-house marketer for a corporate law firm. Once Google analytics stepped into the scene, her marketing department took notice and handed her that responsibility. 

How Liz Can Help: Liz helps those who are ready for help. She tends to work with smaller teams. 

Focus on SEO and Google Analytics: Liz tends to work better with service providers who have already bought into the idea of maintaining a blog, and producing content. She loves working with many different types of niche companies, and has a unique approach to each client need.

What to Expect When Working with Liz: Liz will either work with you on SEO, Analytics, or both- depending on what works best for your website. Liz works with you once a month to develop an ideal client focus strategy which is covered in three different areas: keyword content strategy map, cleaning up text, and finally developing an outreach plan that overlaps with where your clients are hanging out online, and what you're doing with your business with the connections you already have.

What is Google Analytics: The real thing you're trying to determine with google analytics is what marketing channels are working for you and which are not. There are 2 overall metrics that Liz looks at on analytics- visits (the quality of visits) where you can view the bounce rate. Your bounce rate, at its simples definition, is the rate that people are landing on your website and when they're leaving. You always want to see a lower bounce rate rather than higher. There are two things to watch out for: If you have a bounce rate lower than 20% or at 100%, then there tends to be something wrong with your coding. In terms of averages, you can visit Kiss Metrics to help determine what an average rate should be for your company. If you have a blog, 60-80% bounce rate is considered normal.

Goal: Liz really enjoys the coaching aspect and doesn't ever plan on stepping away from that. If anything, she'd like to do some group coaching in the next three years, but right now she is happy with her one-on-one coaching.

Advice for Entrepreneurs: Make sure you have analytics on your site. Optimize each page on your website with a different keyword. Pay attention to what your ideal clients are saying/wanting. If you're new to SEO make sure to clean up any tech errors (such as: your accidentally blocking web pages on google, having duplicate content errors, etc).

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Connect With Liz:

Website | Facebook | @LizLockard | Free Google Analytics Course | What is Bounce Rate KISSmetric infographic

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Category:Business -- posted at: 11:03pm MST

216: Lane Kennedy Interview - Finding Your North Star

"My calling is to help people find their north star." - Lane Kennedy

About: Lane Kennedy - Podcaster, Online Business Coach, and Founder of Game Changer Society

Overview: Lane is a serial entrepreneur and is here to help you find your true calling in life.

Highlights:

Game Changer Society: This online community is for people out there who see the world a little bit differently. It's for people who live on the edge and are pushing the envelope. Lane's goal is to really help empower people, find their calling, use their voice, and to get out into the world.

How Lane Can Help: She will help you implement organizational skills to help you find your calling. She wants to help you get to where you need to be in order to be successful. At the end of the day, Lane wants people to be satisfied.

Work-Life Balance: Time is Lane's solution. After having her first child, she was feeling very overwhelmed and when her son was 18 months, she decided to leave her full-time job. She started focusing on a women's community she had started building when her son was born. In this community, she taught moms/women how to run their businesses, how to balance their term sheets, and marketing. She did that for awhile until she came to a point where it wasn't satisfying for her anymore. She realized her calling was helping people find their "north star."

Goal: To have thousands of people coming together and building really great things. Lane says that we have to keep evolving and communicating face-to-face.

Advice for Entrepreneurs: First, find out what your non-negotiable's are. Then making your schedule work around those non-negotiable's. For Lane, it's having dinner with her son four nights a week as well as leaving her phone out of her bedroom each night. She also doesn't look at her email until 9 am.

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Website | Facebook | @LaneKennedy | Pinterest

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Category:Business -- posted at: 10:51pm MST

215: Julie Bishop Interview - The Social Jobseeker

"I love working with young candidates...because they have so many skills. However, they don't realize that they can use these skills in businesses...[I love] showing them how those skills can help in a business environment." - Julie Bishop

About: Julie Bishop - Founder of Jobhop

Julie Bishop is the founder of Jobhop.co.uk, the site where great companies and great candidates meet, the site which makes employment human.

Julie is passionate about showing companies how to attract talent and keep them, as well as showing candidates how to market themselves.

Author of “The Social Jobseeker” she’s also a regular speaker on social media topics, the future workplace and digital natives.

Julie provides training on attraction and sourcing for companies who want to acquire great candidates.

Overview: Julie is a true definition of a disruptor. Through years of experience in the entrepreneurial world, her social recruiting company, Jobhop, will stop at nothing to help talented young candidates find their dream jobs.

Highlights:

Background: Julie started her entrepreneurial journey with a catering business in London. Seven years laters, she sold that company and started a cleaning company that focused on using environmentally safe products. While trying to franchise her cleaning company, Julie got tired of being so dependent on recruiting agencies and had an overall frustrating experience. Julie thought if she could just create a platform that would make this process smoother it would be better for everyone involved. So, in 2011 Julie started playing with the idea of Jobhop, a social recruiting platform, which has since evolved into a successful company.

Jobhop: Jobhop is here to help potential employees find their dream job and educate companies on how to be social and how to attract the younger, talented generation. They are here to help potential employees recognize the jobs out there that need their skills. 

How It Works: Go to their website, jobhop.co.uk, make a profile, reach out to the companies that interest you (follow them), become apart of the community, and link yourself with a hopper to find the job of your dreams.

Challenges: There is a struggle to educate employers and helping them fully understand the benefits of social recruiting.

Advice for Entrepreneurs: For employers- think about the candidate experience. If they have an unhappy experience with the hiring process, they will let the world know. Have your hiring process transparent. Let those who are coming in to interview know the exact process and what to expect. Happy employees equal happy customers. Culture is the most important thing to the company.

logo

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Website | Facebook | Google+ | LinkedIn | @JobHopJulie

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Category:Business -- posted at: 11:28pm MST

214: Andy Weir Interview - The Martian

"It's easy to stay motivated on something you're really enjoying." - Andy Weir

About: Andy Weir - Computer Programmer, Author, and #1 New York Times Best Seller of The Martian

Andy Weir was first hired as a programmer for a national laboratory at age fifteen and has been working as a software engineer ever since. He is also a lifelong space nerd and a devoted hobbyist of subjects like relativistic physics, orbital mechanics, and the history of manned spaceflight. The Martian is his first novel.

Overview: With 20 years of dedication and experience, Andy has become an overnight success through his book, The Martian. Throughout this interview, he shares with us what that process was like and what some of the perks of being a best-selling author are.

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Highlights:

Background: Growing up, Andy always wanted to be a writer but went into computer programming instead for financial security reasons. For 25 years, he was a programmer but was also writing on the side. While working for AOL in the late 90's, Andy was laid off, given a nice severance package and was then forced to sell his stock options. Little did he know this was a push in the right direction. With the money from his stocks, Andy decided he was going to start writing. He spent three years working on a book but unfortunately did not get any traction. He returned to programming. When the internet came about, Andy starting writing again for an online audience and slowly built his reader base. Eventually, Andy starting writing chapters of The Martian for his fans and it was a hit. From there, Andy pursued turning his online writings into a book.

The Martian: This book is about a 3rd manned mission to mars. In summation, an astronaut becomes stranded on the planet after his team undergoes an emergency evacuation. The book/movie is about how this astronaut strives to survive with equipment that was made for a 31-day mission.

How The Martian Came to Publication: When Andy posted his eBook to Amazon, it was #1 in the Sci-Fi section and in the top 10 Best Sellers on Amazon. An agent from Random House found his book, read it, and contacted Andy to see if he was interested in a literary agent. Andy agreed and things fell into place. From negotiations with the publisher to editing finalizations, it was only an 11 month process until Andy's book was on shelves.

The Martian, the Movie: During the same time the book was being finalized, the movie studio reached out to Andy about buying the rights to make the movie. The contract was not activated for them to produce the movie until the day they started filming it. The movie will be coming to theaters on October 2, 2015.

Next Steps: Andy is currently working on his next book, Sophmore Slums which should be released mid 2016.

*The movie edition cover of the book, The Martian is on sale now!

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Website | Facebook

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Category:Business -- posted at: 10:47pm MST

213: Christine Hauer Interview - Your Networking Sidekick

"Make people love you at an event..." - Christine Hauer

About: Christine Hauer - Founder of Hifive

Overview: Christine is a fun-loving, energetic, entrepreneur who is here to coach you at social events.

Christine Hauer started up Hifive, a social skills and networking consulting company featured in Bloomberg Businessweek and Fast Company. Coaching those looking to gain better event-working and people-meeting skills, she provides individual consulting and workshops to people/companies/universities breaking down how to work a room, make conversation, and feel comfortable doing both while still getting your message across. Christine also works as Culture Champion at digital communications agency, Praytell, and acts, paints, and sings karaoke whenever she can.

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Highlights:

hi5: Is a coaching company that helps people with social skills and networking. Christine started this company 3 years ago because of her love of communicating and social interaction. Right now, Hifive is a side job and she will be teaching at Yale this Fall.

How It Works: Christine can be considered a networking wing man/sidekick. She offers one-on-one pointers prior to an event, or will attend with you to help you know who to talk to, how to do so, and will help with follow-up afterward. Christine will help you get your message across without being pushy and will offer techniques that will produce the best results.

Clientele: Hifive is here to help their clients have a scientific approach to their networking events.

Goal: Christine is currently writing a book in which she will compile her techniques, mental tricks, and everything she teaches her clients. Christine would like to keep Hifive small and niche to maintain the personal aspect of her company. Eventually, she would like to work with schools and companies and hold seminars to educate on networking.

Advice: Christine says it's important to have a bio that links to all of your accounts. She also says it's important to practice your pitch- even if it's just one sentence, know exactly what you want to say about what you do. Make people love you at an event.

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Connect With Christine:

Website | @christinehauer | Facebook | Instagram | Youtube | LinkedIn

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Category:Business -- posted at: 10:41pm MST

212: Nate Holzapfel Interview - The Nate State of Mind

"If you're not telling your story right, no one cares." - Nate Holzapfel

About: Nate Holzapfel - Co-Founder of Mission Belt Company, appeared on Shark Tank

Overview: Though Nate does not have a college degree, he has become a very successful entrepreneur. He was able to secure Daymond John from Shark Tank as an investor in his belt company and is focused on giving back to third world countries as well as sharing what he knows with other business owners.

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Highlights:

Mission Belt Co: Nate realized that belt branding hadn't really been done before. He saw a hole in the market and made the plunge. His passion is creating an awesome product for his customers.

Giving Back: Each time Mission Belt sells a belt, a dollar goes to fight hunger and poverty worldwide through micro-lending. These micro-loans range from $25-$500 dollars per loan.

Staff: 40-50 employees, and are based in Northern Utah.

Challenges: Early on, Mission Belt struggled with getting the word out. Nate realized that he needed to create his brand identity and do everything he could to sell his product. As a leader in his company, he needed to keep the energy flowing to get his passion to the salesman by providing them with the tools they need.

Shark Tank Appearance: When you apply to be on the show, you are up against 40,000-50,000 people who apply each year. Nate submitted his audition via email and was lucky enough to get a call back. Then he did a dry audition in front of hundreds of people and got the attention he was looking for because of his ability to be a master story-teller. Four months later, he eventually made his way in front of the investors and made his pitch. Daymond John ended up investing in Mission Belt and after Nate's airing on that show, sold $1million in sales 3 weeks later. Now, Nate spends a lot of time talking with Daymond and benefiting from his mentorship.

Advice for Entrepreneurs: Start your company now. Hire experts to do work for you. You don't need to do everything. You don't need an amazing degree to be successful. You can start with nothing and get to where you want to be. The more successful business people we have in the world, the better off we are.

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Connect With Nate:

Website | @NateHolzapfel | Facebook | Instagram | TheNateStateofMind.com | Youtube

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Category:Business -- posted at: 10:38pm MST

211: Vance Morris Interview - Systematic Magic

"It's far more expensive to attract a new client than to retain one." - Vance Morris

About: Vance Morris - Walt Disney Resort Management Alumni, and CEO at Deliver Service Now

Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the GKIC 2015 Marketer of the Year.

Overview: Vance shares his long-time experiences of working with Disney, their failures and successes, and what he's doing now with Direct Response Marketing.

Highlights:

Background: Vance started working at Disney in the 90's as a food and beverage manager and later opened up the yacht and beach club resorts. Then he spent 5 years managing night clubs (another Disney experience). Eventually, Vance left Disney and worked for a number of companies in the restaurant industry. He also worked as a contractor for Tyson, NASA, and Smithsonian Museum systems. However, he didn't follow directions very well and saw that as the beginning of the end. He had a lot of ideas he wanted to run with and finally made the plunge into starting his own franchise business.

Franchise: Eight years ago, Vance started a carpet cleaning business. His goal was to run but the business but not actually work in it. Four years ago, Vance reached his goal and can now focus on his long range goal of having a Disney-style marketing service.

How Vance Can Help: Vance is here to provide companies with a marketing framework. He shares that your marketing should be able to sort out the clients you don't want. You don't have to take on everyone.

Mistakes Companies Are Making: Not saying thank you to customers is a problem. It's important to send a thank you package to customers and follow up. It's also crucial that you teach your employees how to interact with your customers in a positive way that will make them want to come back. It's far more expensive to attract a new client than to retain one.

End Game: Although Vance would like to sell his carpet-cleaning company eventually, right now it's where he tests all of his marketing strategies.

Advice for Entrepreneurs: Do your homework- especially if you have not made the jump yet into the entrepreneurial world. Be true to yourself- don't try to be something you're not because sooner or later you're going to get found out. Another important thing to do is to continue to learn. Study things outside of your industry to keep your mind fresh. And finally, get involved in a mastermind where you can be involved with other business owners.

Deliver Service Now Small Business Coaching
Deliver Service Now Small Business Coaching

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Connect With Vance:

Website | @DlvrProfitsNow | Facebook

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Category:Business -- posted at: 11:08pm MST

210: Stephen Scoggins Interview - The Journey Principles

"As iron sharpens iron..." - Stephen Scoggins

About: Stephen Scoggins - Serial Entrepreneur, Author, and Speaker

Overview: Stephen travels throughout the country teaching faith and self-understanding. His goal is to empower others to use the bricks of past failures to build a new foundation for success, reigniting a passion for life and purpose to make large steps toward a bright future.

Highlights:

Stephen's Book - The Journey Principles: The Journey Principle is a self-awareness book that Stephen wrote to help business owners learn from their mistakes, how to achieve work-life balance, and how to overcome stress fear, and anxiety.

Background: In the late '90s, Stephen was sitting on an overpass contemplating ending his life. At that point in time, Stephen felt he had failed at every single thing he had done. However, 4 weeks later, Stephen founded his company Custom Home Exteriors. From that point on, he became successful, and has overcome trials that have led him to where he is today.

Journey Principles Institute: His most recent venture, founded earlier this year, is an institute that Stephen established to help others "develop knowledge and skills that will strengthen their relationships". JPI supports others while they are learning to use the obstacles in their lives as transitions into building blocks for success. Through JPI people learn how to apply God’s Principles to their everyday lives."

Journeyprinciples.com: This is a website that is being set up to help business owners build themselves first. This will include a podcast, speakers, authors, and other information that business owners can have access to. Stephen truly wants to make a difference in people's lives through this company. Ultimately, the goal is to impact someone else to help others and create a chain of inspiring others.

Advice for Entrepreneurs: It's your journey, it's God's principles. Live by them, define yourself by them, and you'll watch some magical things happen.

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Website | @JRNYPriciples | Facebook

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Category:Business -- posted at: 11:04pm MST