Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"The fortune is in the follow-up"

Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king.

Highlights:

4 ways to increase revenue

1. Raising your prices.

  • present 3 options

  • 2x 5x 10x pricing

  • Peep Laja: Pricing Experiments You Might Not Know, But Can Learn From

2. Increasing average transaction size. Try to get each customer to purchase more.

  • Study a carwash (tire shine, matt clean, undercarriage)

  • Costco

  • Godaddy's checkout

3. Increasing the frequency of transactions per customer.

Service industries (call loop) (email)

  • Infusionsoft

4. Increasing the number of customers. (hardest to do)

Take Away

1. Value Creation

Every successful business creates something of value.

  • Constantly ask, what do they really want?

2. Marketing

Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create.

  • Proudly exclude some people

  • Organize your outreach > Build a media list > people with your audience

  • Present a clear message that provokes emotion. (good writing)

  • Give something away your audience really wants in exchange for their information.

3. Sales

Every successful business ultimately sells what it has to offer.

  • Same Side Selling (entice, disarm, discover)

IMPACTFUL ARTICLES, VIDEOS and WEBSITES THAT INSPIRE

Marketing

Mike Del Ponte - Hacking Kickstarter: How to Raise $100,000 in 10 Days (The process I personally use to market anything)
Derek Sivers - How to Call Attention to Your Music (This PDF was written with musicians in mind. However, it applies to all)
Josh Kaufman - Personal MBA (Marketing) (It’s simple until you complicate it)

Writing

Jason Fried (My Hero) - Why Is Business Writing So Awful?
Amy Hoy - How I Increased Conversion 2.4x with Better Copywriting
Dollar Shave Club - Dollarshaveclub.com
You Need to Budget - YouNeedaBudget
Jellyvision - makeover-letter-state-farm

Sales

Launch Leads (the fortune in the follow-up)
Same Side Selling (the sales methodology I follow)
Predictable Revenue (learn how a sales funnel should work)
#1 most effective form of b2b lead generation Personal MBA (Sales)

Systems

Michael Gerger - The E-Myth Revisited
Sam Carpenter - Work The System

BOOKS

Jay Abraham - Getting Everything You Can Out of All You've Got (Maybe my favorite book ever. Read many times. Incredibly rich)
Derek Sivers - Anything You Want
Josh Kaufman - Personal MBA
Og Mandino - The Greatest Salesman in the World I listen to “The Scroll Marked VI” when self doubt begins to take over.

Websites with high conversion rates (copy 'em)

Groove
Simple
YouNeedaBudget (favorite writing style)
How To Make A $1,000 A Month Business

My Conversion Mentor

Peep Laja: Conversionxl

Connect With Skylar:

Email
Website
Twitter

 ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

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Direct download: 117_Skyler_Topham_-_4_Ways_to_Increase_Revenue.mp3
Category:Business -- posted at: 11:19am MST

"This is the moment we pivot" - Jill Stanton on Failure "If we build a vague audience eventually someone will buy something" -NOT! Jill tells us this was their "jaw-dropping failure" that caused them to pivot and create the process that began making them 10 grand a month in a year and a half. This fun couple enjoy location freedom by using a process for affiliate marketing that they developed together. Listening to Joshua and Jill is worth the time to figure out how they personally decided to screw the nine to five. Also, listen to find out what the "wake up sweaty test" is! Start with Affiliate Marketing 101 by listening to Bret Grow Basic Outline: Find that product! Keyword Research Build the website/write content Rank on page one of Google Highlights: Multi-product review marketing Keyword research Authority Sites Google Keyword Planner Tool Competitive Analysis Search Engine Optimization Ranking on Google Keeping your visitors on your page Guest Posting Outsourcing Driving Links Direct Affiliate Sites Amazon Affiliate Individual Affiliate Program Private Affiliate Program Take Away Joshua tells us that a person creating a 4 page site can expect $500 a month on average. Success is dependent on: How much you want to work How many links you want to drive How competitive your niche is References: Share a Sale Offer Shot Market Health Commission Junction Click Bank Connect With Joshua and Jill: Email Website Twitter YouTube Instagram Facebook ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"Feeling the fear, but doing it anyway"

 

Martha Stewart's stalker decided to interview with us! Okay, so not really a stalker, but Claudine Hellmuth was determined to get on Martha's show. This girl has tenacity and she shares her story of TV, licensing, webinars, blogs, and how she made it all work. Not only is this a fun episode to listen to, but there is a lot of insight into passive income streams and how to capture your audience.

 

Highlights:

 

Passive Income Streams

How to get on TV

Makers & Artists

Licensing

Product Testing

Royalties

Selling online

Teaching others

Online Workshops

Take Away

 

"The way I thought it was going to happen was not the way it actually happened, but I kinda believe in helping things along with intentions to make things happen in your life." -Claudine Hellmuth

 

In regards to failure: "Allow yourself that time to sort of lick your wounds, but know you are gunna get back in the saddle again and keep going because that's what differentiates the people that make it from the people that don't. It's really just the tenacity to keep going." -Claudine Hellmuth

 

References made by Claudine:

 

Decor8

Sweetopia

Shopify

Creative Live

 

Connect With Claudine:

 

Website

Blog

Twitter

Facebook 

Etsy Shop

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 115_Claudine_Hellmuth-_Passive_Income_for_Artists_and_Makers.mp3
Category:Business -- posted at: 10:00pm MST

"I always lead with value and I just don't ask for anything"

 

#DontJustMakeUpYourOwnHashTags

 

Let's boil this down, according to Anthony Tran, people like to do business with people. It doesn't seem like rocket science to understand that creating value to help others is just good business . The question is, HOW do you help people through social media? Seriously, how do you reach your global audience on a personal level? Listening to this podcast, Anthony has some great insight and specific, proven habits that have brought him success that you will want to hear.

 

Highlights:

 

Understanding Hashtags

Google Hangouts

Livestream on YouTube

Webinars

Mastermind Groups

Podcasting

Facebook Ads

Social Media Marketing

Take Away

 

"Everything I put out, I try to put my best foot forward." -Anthony Tran

 

References made by Anthony:

 

RiteTag

Webinar Jam

Hashtags.org

Gary Vaynerchuk

Owen Soba

 

Connect With Anthony:

 

Email

Twitter

Website

Facebook

LinkedIn

Blog

Pinterest

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. 

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 114_Anthony_Tran-_How_to_Grow_an_Online_Audience.mp3
Category:Business -- posted at: 10:31pm MST

"I never really though of mobile devices being controlled by IT, but that's the exact route that Google is using."

 

Are you walking around with a shattered iPhone screen because you would rather wait for the new one rather than repair it? This podcast is serving up piping hot updates on the new iPhone screen and much more.

 

Highlights:

 

Sapphire

Corning

Google

Iphone 6 updates

More from Jason:

 

http://www.idoidevices.com/

 

http://www.imthemobile.guru/

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 113_Mobile_Tech_News_Served_Up_Hot.mp3
Category:Business -- posted at: 12:00pm MST

"About 90% of businesses are still dealing with people in person in brick and mortar type businesses. This is really, in our opinion, a lacking of information around that."

How can it be that 50% of businesses don't have a website!? In today's market, brick and mortar businesses need to understand the basics of what it takes to manage their online presence. This is easier said than done, I would venture to say that most businesses know they need to have a website, but they think it's expensive and perhaps they don't even know where to start. David helps prioritize your online needs, gives some tips about the best sites for free website building, and gives an education on terminology. Listening to this podcast will give you a knowledge base about website building, search engines, how to get started, and tips on what tools are the best to use.

Highlights:

  • Leveraging Location
  • DIY Website Builders
  • Banner Ads
  • Linking From Other Sites
  • Pay Per Click
  • Google Paid Results
  • Linking in Directories
  • Managing Reviews
  • Search Engine Optimization (SEO)
  • Google+
  • Organic Search Results

Take Away

Get your website up and going!

References made by David:

Weebly
Wix
SquareSpace
Wordpress
GoDaddy
Google+
InformTrades

Connect With David:

Email
Website
Twitter
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

Direct download: 112_David_Waring_-_Helping_Brick_and_Mortar_Businesses_Thrive_Online.mp3
Category:Business -- posted at: 11:21pm MST

"If I loved myself more, I would have left a long time ago."

Jill Hunt is a genuine, altruistic, hardworking person that learned a hard lesson. She tells us about her unexpected leap into entrepreneurship and what she has learned along the way.

Highlights:

  • Direct Mail Marketing
  • Print Advertising
  • Sales
  • Bullying
  • Conflict in the workplace
  • Facing Challenges
  • Target Goals

Take Away

"I marked my "bully boss" with and "X" on the day that I quit. I don't wish him any ill-will. I want him to finish the race as well, but I want to beat him to the finish line. I want to be there surrounded by the people I helped alone the way, not by the people I pushed down just to be able to finish the race." - Jill Hunt

Connect With Name:

Email
Facebook
Website
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

Direct download: 111_Jill_Hunt_-_Escaping_Toxic_Environments.mp3
Category:Business -- posted at: 10:25am MST

"It's not just about starting a business, it's a mindset." -Stephen Warley

Stop ignoring it. You know what I am talking about. That idea that keeps haunting your brain. Stephen Warley says to tell yourself,  "It is possible. No matter how many people around you, that say your idea is crazy. If you can't stop thinking about it and you are so excited about it, you have to honor that." In this podcast, Stephen shares themes that he has discovered in his own podcast that will help you decide if you are meant to be an entrepreneur and how to ensure success.

Highlights:

  • Gateway Organization
  • Self-awareness
  • Emotional Triggers
  • Motivational Triggers
  • Idea Journal
  • Habits

Take Away

Don't have a to-do list, have a daily list of habits and check them off as you go. Honor your habits!

References made by Stephen:

Blue Ocean Strategy

Connect With Stephen Warley:

Email
Twitter
Website
Stitcher
itunes
Facebook

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

 

Direct download: 110_Stephen_Warley-_Becoming_Unstuckable.mp3
Category:Business -- posted at: 11:58pm MST

 

"Traction is the only thing that matters, everything else is an anecdote we tell our mothers."-Seth Talbott

"I don't fall into that category of motivational posters with bullcrap statements at the bottom" says Seth Talbott. That's right, Seth cuts through the fluff with a call to practicality. He helps us recognize when a great idea is a terrible business. Then explore how to whittle down your ideas, survey your customer, and "attack the things that you know are going to screw you".

"Know when someone is blowing smoke, starting with yourself" -Seth Talbott

Highlights:

  • Scaling
  • Must be able to articulate your idea
  • How discern polite responses and genuine interest
  • Don't let a competitor "eat your lunch"
  • Qualifying
  • Quantifying
  • Testing
  • Validating
  • The dangers of undervaluing labor costs
  • Surveying

Take Away:

"If you are really committed to being an entrepreneur, you have to be willing to abandon your idea, kick it, shoot it, and find something else. You've got to be willing to abandon the idea in your pursuit of finding a successful business. Be willing to pivot, be willing to abandon, and find the best ideas to build a business around." - Seth Talbott

References made by Seth:

Preferling

Connect With Seth:

Twitter
Website
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

Direct download: 109_Seth_Talbott-_Is_your_Great_Idea_Terrible_or_Genius-.mp3
Category:Business -- posted at: 12:00am MST

"It's only theory until you have proof that your customer agrees with it." - Curtis Howe

Alright startups, grab your pencil and a few sticky notes because it's time to make a business canvas. That's right, making a business plan is probably a waste of your time. This podcast is a valuable listen for anyone who is in the beginning phases of their business and anyone looking for more information on accelerators. Curtis Howe talks us through the differences between a business plan and a business canvas. Something to appreciate about this interview is that Curtis has recently gone through an accelerator himself and he has many personal experiences and associations with successes and failures. The real world application of the content that Curtis shares creates a valuable listen for any startup.

Highlights:

  • Accelerators
  • Facebook
  • Founders
  • Mentors
  • Boom Startup
  • Social Media
  • Business Plans
  • Mentorship Whiplash
  • Customer Validation
  • Customer Feedback
  • Reverse engineer your competitors canvas
  • Advice for getting into an accelerator

Take Away

“Some of the best mentors you can ever have are paying customers." -Curtis Howe

References made by Curtis:

Business Model Generation
Business Model Toolbox - Itunes
Business Model Toolbox - Android
Lean Launch Lab

Connect With Curtis:

Email
Website
Twitter
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

 

Direct download: 108_Curtis_Howe-_The_Business_Model_Canvas.mp3
Category:Business -- posted at: 11:46pm MST