Outlier On Air | Founders, Disruptors, & Mavens

Blankspaces is a brand of coworking offices in Los Angeles. Since 2008, they have cultivated a community of entrepreneurs and freelancers who share office space to collaborate. From private offices to a communal WorkBar, they have flexible plans for a variety of sizes for any workstyles. Blankspaces also has a variety of meeting room spaces that can be arranged to fit different events needs. 

Direct download: Jerome_07-11-2014.mp3
Category:Business -- posted at: 2:18pm MDT

Don't be afraid, you will fail and it's okay, keep plugging away." - David Kressel

David Kressel - Founder/VP at NotaryCam

NotaryCam has completely redefined the notarization process, providing the highest level of security possible, including positive verification as to the originality and integrity of the document to be notarized and absolute assurance the signer and notary are who they say they are. To prevent fraud before it occurs, we visually record the signing session and a personal information questionnaire must be completed by the signer.

Connect With Professor David:

Website | Facebook | @Kressel | @NotaryCam

NotaryCam-logo

 

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: David_kressel.mp3
Category:Business -- posted at: 9:39am MDT

"Hire slow but fire fast." - Jeremy Dann

Jeremy Dann, Professor of Entrepreneurship at USC Marshall, Greif Center for Entrepreneurial Studies

Professor Jeremy Dann discusses the top three issues entrepreneurs struggle with. Find out what they are. Professor Dann's work has focused primarily on new product development, creative marketing strategies and effective organizational practices for encouraging innovation.

Highlights:

  • Company Entrepreneurship
  • Business Plans
  • Team Selection
  • Virtual Teams
  • Ivory Tower

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Ever Gonzalez | Melinda Yeaman | Professor Jeremy Dann

Connect With Professor Dann:

Website

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Jeremy_Dann.mp3
Category:Business -- posted at: 3:48pm MDT

"I see myself as helping my clients leverage the internet  and online media" - Dan Lundmark

Dan Lundmark - Principal at Lundmark Newmedia & Co-Founder of Appr.TV

LUNDMARK newmedia integrates solutions for online, print, interactive, and video production. Dan has worked on projects over the years that have included web development, interactive CDs for Sony and Warner Bros. LUNDMARK newmedia has also produced promotional videos, animation workshops at the American Film Institute, and brand ID, print collateral, and online content management systems for Long Beach public schools.

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Melinda Yeaman | Dan Lundmark | Ever Gonzalez | Andrew Grossman

Takeaway:

  • Long Beach, CA
  • Internet Boom
  • 3D Printing
  • New Media
  • Co-working Space
  • Air Swimmers
  • Collaboration & Relationships

Takeaway: 

"Time can be another form of poverty." - Dan Lundmark

Connect With Dan:

WebsiteLinkedIn | @danboarder

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Lundmark_New_Media.mp3
Category:Business -- posted at: 11:32pm MDT

Award-winning brand consultant developing strategy, identity and digital media solutions for varied clientele. Industries/markets include hi-tech, luxury real estate, resort, online retail and community destinations, content publishing and the arts. Platforms include, digital media, website and mobile applications.

Direct download: Karen_Bombgartner.mp3
Category:Business -- posted at: 11:02am MDT

"Members are what really make a co-working space work" - Ted Sieving

Robbie Brown - CEO 

Ted Sieving - COO

Work Evolution Laboratories (WE Labs) is Downtown Long Beach's first coworking community: an inspiring environment designed for innovators and influencers. We are homebase for a variety of start-ups, freelancers and entrepreneurs. They enjoy scalable work spaces, and amenities such as high speed internet, coffee, and a live social network of dynamic professionals. Members can bounce ideas off of each other, share resources, gain feedback, and learn from the experience of others.

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Melinda Yeaman | Ted Sieving | Robbie Brown | Heidi Fitzgarrald Howard | Ever Gonzalez

 

 

Takeaway:

"Having a true creative center, somewhere that people can bounce ideas off each other and network is key to survival." - Robbie Brown

Contact with WE Labs:

WebsiteFacebook | @WELabs | @BassinatorBrown | @TedSieving

"If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: We_labs_CEO.mp3
Category:Business -- posted at: 11:13pm MDT

Crystal Rose - Co-Founder of Sensay & Founder/Producer of LA Startup Week

Outlier On Air interviews Crystal Rose, Co-Founder of Sensay at the Cross Campus co-working space in Santa Monica, CA.  Crystal is actively engaged in thriving technology communities and has more than a decade of experience building, launching and scaling digital products. 

Highlights:

  • Coding as a Teenager
  • Self Taught HTML
  • Selling Websites on ebay at 16
  • Hackathons
  • Startup Community
  • Women in Tech

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Connect With Crystal: 

Sensay.It | LAStartupWeek | @CrystalRose | @Sensay | @LAStartupWeek

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Crystal_Rose.mp3
Category:Business -- posted at: 12:07am MDT

"If you have a failure or a setback your character is defined by how you react to it." - Matthew Benay

Outlier On Air interviews Aaron and Matthew Benay, the screenwriting duo out of Los Angeles, California. Listen as they explain how they got started and what advise they give to other writers and entrepreneurs. You won't want to miss their story about Yakuza, the Japanese Mafia. 

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Highlights:

  • Screenwriters
  • New York
  • Japanese Mafia 
  • Yakuza
  • If you want to be a writer, sit down and write
  • Grit
  • Failure
  • National Treasure 3

Takeaway: 

"The only thing we can control is what WE do" Aaron Benay

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Benay_brothers.mp3
Category:Business -- posted at: 12:56am MDT

"Every entrepreneur has a streak of stubbornness, they have to." - Alexandra Fleur

Alexandra Fleur - Co-Founder and CEO of Critique^It

Critique^It is a software as a service (SaaS) product that lets users embed text, audio and video feedback on virtually any type of file: Word documents, images, PowerPoint presentations and spreadsheets. Critique^It provides a flexible, cost-effective solution and never-thought-possible technology for peer-review.

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Takeaway:

"Ask for help. Be open to pulling in as many people into your space as possible and asking for help." Alexandra Fleur

CritiqueIt_Logo

Connect With Alexandra:

Website | @CritiqueIt | Facebook

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Alexa_Fluer.mp3
Category:Business -- posted at: 12:15am MDT

"Work on something you’re really passionate about and make it your own" - Robert West

Robert West, better known as RoboBob is an avid gamer who wanted to make games since he was a kid. After a few years in the gaming industry, he set off on his own to create Robotronic Games. He decided to make the type of games that he would love to play. Find out what makes him tick and what's in store for some of his games like Gnomoria. 

Highlights:

  • Bare feet
  • Work/life balance
  • Long Beach, CA 
  • Being self taught
  • Passion
  • Making a living in gaming
  • Gnomoria

Connect With Robert:

Website | @RoboB0b

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Robo_Bob.mp3
Category:Business -- posted at: 1:56am MDT

"I believe that if you're passionate about something, you believe in it, you're willing to do whatever it takes to make it happen, it'll work." - Scott Warner

Scott Warner, founder and CEO of Gigg believes that music inspires, motivates, transports and heals us. "Above all, it connects us", he says. Find out why Scott and his team at Gigg are dedicating their time and resources to build the tools that will help artist build their careers. Listen as he discusses building a platform that put artist first. 

Scott explains how new ideas keep him up at night. They eat him alive and his "mind becomes a prison at times", he says. Some of the best ideas come in the "wee hours of the morning." As an entrepreneur, can you relate? 

Find out if Scott Warner considers himself a success and what it has to do with "tipping of the hat". 

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Highlights:

Helpin artist develop their talents
Online competitions for stage presence
Giving the power back to the artist
Development is crucial 
Artifact: The movie 
Being a serial entrepreneur
Balancing life
Staying focused
Derek Jeter #2
Gigg launching their own show? 

Takeaway:

"Focus on the one thing that sets you apart from the rest." - Scott Warner

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Connect With Scott:

Website | @Gigg | @ScottWarner18 | 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Giggs.mp3
Category:Business -- posted at: 1:29am MDT

"Even as the business grows it has to keeps the same soul" - Cameron Treu

Cameron Treu, the talented co-owner and pit boss at Bam Bams BBQ explains why being authentic and real in business and in life pays off. Find out why people are willing to pay a higher price at Bam Bams BBQ. Here's a hint, it has to do a lot with Cameron's personality and of course the delicious food. Scott Warner thinks that it's just a matter of time before Bam Bams BBQ dots the map with its brand. Find out how.

Highlights:

  • BYU
  • Bronco Mendenhall's Podcast
  • Networking
  • Authentic & Real
  • BBQ is American
  • Working with a co-founder
  • BBQ Nachos?

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Take Away

You have to love what you do to work hard. -Cameron Treu

Connect with Cameron:

Twitter Website Facebook

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If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Bam_Bams_BBQ.mp3
Category:Business -- posted at: 1:53am MDT

"Brining an antiquated industry into the new world" - Sumant Yerramilly

Sumant Yerramilly and Adam Hua of Syncapart are truly bringing an antiquated industry into the new world.  Their company Syncapart is trying to disrupt the entertainment industry by building a platform for entertainers to find their next gig and for recruiters to find talent. 

Find out how these entrepreneurs are trying to help others find more work, book more projects, and create more content. Their noble and audacious goal is to help entertainment professionals by providing them data and analytics to improve their ability to find what they need.  

TAKE AWAY

"It's all about the team and less about the idea" - Adam Hua

Sell then Build!

Connect With Syncapart:

Website | Facebook | @Syncapart @Ampdlife

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Syncapart.mp3
Category:Business -- posted at: 12:02am MDT

"Curling up on the floor on the night before payroll." -Curtis Funk

A Jeep driving, mullet sporting maker of funeral videos.......and that isn't a intro to a joke. This funeral video company advertises in a tiki hut. The biggest bummer of this video was that Curtis trimmed up his noteworthy mullet 2 days before the interview! Curtis Funk has an intriguing front to a very legitimate business with some great insight to a niche business.

Here are some nibbles:

  • Take the Tukios test!
  • How quotations broke the whole system
  • "We are going to kill it.....that's not the right thing to say in this industry"
  • Find out what "Tukios" means

Highlights:

  • SasS
  • Webcasting
  • Videography
  • Can you say niche?
  • Drones
  • Customer Validation
  • Marketing Strategy
  • Payroll

Take Away

"I would say we test things more....but we don't" -Curtis Funk

SELL. DESIGN. BUILD.

Connect With Curtis:

Email
Website
LinkedIn

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Tukios.mp3
Category:Business -- posted at: 9:56pm MDT

"If you are reacting, you are too late." -Alex Doman

Famous last words, "We thought we would build it and they would come." Dun dun dun. Founder and CEO of Advanced Brain Technologies, Alex Doman has some sage advice when it comes to mobile health technology.

Highlights:

  • Track and Treat
  • Research Bias
  • Scalability
  • Timing of market entry
  • Healthy Sound Practices
  • Mobile Health Technology
  • Research Bias

Take Away

Listen to your customers through engagement

Connect With Name:

Email
Website
Twitter
Twitter - Advanced Brain Technologies
Twitter- Sleep Genius App

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Alex_Doman.mp3
Category:Business -- posted at: 10:24pm MDT

"It turns out that it's really hard to start a business" -Trevor McKendrick

This is a guy every parent would be proud of, he got a college degree and landed a solid job until he ditched it all to be an entrepreneur where he made $0.25 a day! "It turns out it's really hard to start a business" says Trevor. Now he has figured it out and he explains how he found a hole in the market and created a solid company. 

Highlights:

  • Time vs. Investment
  • Audible
  • Itunes
  • USTAR Mentor
  • Outsourcing
  • Apps
  • Solidarity
  • Blogging

Take Away

"Know what your company needs to be." - Trevor McKendrick

Connect with Trevor:

Email
Website
Twitter

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Trevor_McKendrick.mp3
Category:Business -- posted at: 8:36pm MDT

"A rising tide floats all boats "

Melinda Yeaman interviews Shalae Larsen and Mark Morris who believe in social-preneurship. Interestingly, these two are both architects who decided to work together but not with each other. Shalae and Mark run a co-working space called WorkHive in downtown SLC where they run their own landscape architect companies as well as offer others a uniques and cozy working space to run their own companies.

Highlights:

  • Portfolios Online
  • Social Media
  • Generating referrals
  • Social-preneurship
  • Organizational culture
  • Coworking space

Take Away

"We don't feel like we are working, we feel like we are saving the WORLD!" -Shalae Larsen

"Everyone hates numbers, but the fact is they work." -Mark Morris

Connect:

Shalae:
Email
Website
Twitter

Mark:
Email
Website
Twitter

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: WorkHive.mp3
Category:Business -- posted at: 9:52pm MDT

"This is the way the process has always been, but it should be different."- Randall Bennett

"You never feel like you are successful....the gap always widens", this may be daunting but Randall tells it straight. We interviewed this Vidpresso founder on a day that he was feeling the pressure of making a large decision. He says there are days that he feels like "if we fail, it's all my fault." Now, don't get me wrong, this episode is not a downer, Randall is realistic about some of the challenges but he also has some great insight and suggestions about how he wades through his challenges.

This is a great episode to listen to especially if you are curious about accelerators. Just like the founder of Pinterest, Randall went through the Y Combinator program and he has some very specific advice you will want to hear.

Highlights:

  • Full Stack
  • Broadcasting
  • Accelerators
  • Y Combinator
  • Software
  • Competition

Take Away

"People who are obsessed build a better product." -Randall Bennett

Randall's outlook on competition: "Just because they are successful doesn't mean we can't be."

Connect With Randall:

Email
Website
Twitter

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Randall_Bennett.mp3
Category:Business -- posted at: 10:52pm MDT

"To help a business, share as much as you can." -Jordan Avner

We sit down with Jordan and Nate of Corporate Group Buy to discuss unique ways in which they  provides promotional products for groups.

Highlights:

  • Warehouse purchasing
  • Brand Management
  • Customer Acquisition
  • Promotional products
  • White Label Affiliates

Take Away

The secret sauce is in pre-selling

Connect With Jordan:

Jordan Avner Email
Nate Hall Email
Twitter

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Corporate_Groupbuy.mp3
Category:Business -- posted at: 10:01pm MDT

Listen as much as you speak

It's so annoying how Instagram crops all your pics, I wish someone would fix that. Oh wait, someone did! Meet Omar, Eddy, and Hector from Instasize. Seriously, they are some cool guys. We could have hung out with these guys all day. Not only are these guys cool, but they know what they're talking about as well. Listen as we discuss building an apps, toothbrush subscriptions, and mamas (oh yeah, they went there!)

Highlights:

  • Mobile App development
  • Outsourcing
  • Ads
  • What to do if someone copies your name
  • Zombie Apps
  • Twitter Strategy

Take Away

The secret to it all: Solve a problem, keep it simple, and make it pretty

References:

Instasize
Instasize Video
Trainsmart

Connect with Munkee:

Email
Website

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Munkee_Apps.mp3
Category:Business -- posted at: 7:42pm MDT

"My goal in life is to make as much money as my employees." -Matt Sutherland

So, this guy is not big on titles but he is the co-founder of a design and development company called HQ. Out of all the people we have interviewed, this is probably the guy to work for based on his genuine concern for his employees. Matt says that in regard to scaling a service based business, "we can grow as fast as we have people." Make sure to listen in to hear a strategy Matt uses to mine talent.

Highlights:

  • Mining Talent
  • Scaling Issues
  • Questions to ask employees
  • User experience
  • User Interface
  • Management strategy
  • Organizational Culture

Take Away

"Don't grow too fast, make sure you have the processes in place. If you don't have those processes you will buckle." -Matt Sutherland

Connect With Matt:

Email
Twitter
Website
LinkedIn

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Matt_Sutherland.mp3
Category:Business -- posted at: 10:42pm MDT

"I'm a driver, a goer, a pusher, and I am not going to change that." -Alex Lawrence

Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both. Alex is like a double agent because he is a legitimate entrepreneur but he is also works with Weber State University. Who makes it as an entrepreneur and then goes back for a Ph.D? Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both.

Highlights:

  • Raising Money
  • Private vs. Public Sector
  • Economic Development
  • Grants
  • Co working Space

Take Away

Something that Alex remembers from his grandfather has stuck with him in business:

"The more people you take to the top, the faster you get there and the longer you will stay."

Connect With Name:

Email
Website
Twitter
LinkedIn

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: Alex_Lawrence.mp3
Category:Business -- posted at: 10:31pm MDT

"The more I learn, the less I know" Albert Einstein

 

Do you know what you get when you Google "Sarah Young and Rock Your Block"? You can easily happen upon a picture of her wearing a Scoopie the ice cream cone mascots costume! Yes ladies and gentleman, she was a giant ice cream cone. In her youth Sarah had many jobs, including working at a burger and custard joint called Culver's, which is where some of her passion originated from as she dreamt up the idea of Rock Your Block.

 

Highlights:

 

  • Coping with burnout
  • Self-Fulfilling Prophecy
  • Labeling Theory
  • Street Trade

 

Take Away

 

  • Become an expert in your field
  • Fully understand the problem that you are trying to solve

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 120_Sarah_Young_-_Being_a_Continuous_Learner.mp3
Category:Business -- posted at: 11:59pm MDT

"The magic answers to success are buried in the brains of the customer" -John Richards

This interview is all about the things that investors are wishing you knew. Are you asking the right questions to get legitimate customer validation? John walks us through specific strategies to get it right. Are you solving a problem in the world that is a monetizable pain? Listen to this podcast and ask yourself some hard questions; You will be glad you did.

Highlights:

  • Customer Validation
  • Seed Funds
  • Angel Investors
  • Accelerators
  • MVP (Minimum Viable Product)
  • How to ask the right questions for validation
  • Token validation vs. legitimate

Take Aways

"Iteratively extracting customer sediment is essential to actual optimal customer validation and the development of a great business model."

"A lot of success comes from good old fashion sales."

"The act of parting with money is the ultimate validation!"

"If investors are not interested in your idea, it's because you have not shown them any traction and you have not properly communicated your vision."

-John Richards

Connect With John:

LinkedIn

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 119_John_Richards_-_Avoiding_Common_Blunders.mp3
Category:Business -- posted at: 1:29am MDT

"Hey, closed mouths do not get fed"

I think he just said that "Gary Vaynerchuck is the Jay-Z or the Puffy of the media world." This is a fun energetic listen that really gives some great insight to finding mentors and making introductions,  even if you are not an entrepreneur in the music business. James shares with Melinda how hard it was to let go of his great corporate job with Random House and how he has learned from people he never thought he could meet.

Highlights:

  • How to make introductions
  • Startup Weekend
  • Random House, Inc
  • Hip Hop & Tech
  • Putting things out to the world

Take Away

"One of my biggest failures in life was believing in myself. Believing in my abilities and believing that I could figure it out." -James Lopez

"Hey, the world is yours and it's really up to you with what you do with it" -James Lopez

"That's always the next step, how to you expand the foundation." - James Lopez

References:

SXSW

Connect With James:

Email
Website
Twitter

Blog
Event

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

Direct download: 118_James_Lopez_-_Buliding_a_Supporting_Cast_of_Mentors.mp3
Category:Business -- posted at: 11:14pm MDT

"The fortune is in the follow-up"

Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king.

Highlights:

4 ways to increase revenue

1. Raising your prices.

  • present 3 options

  • 2x 5x 10x pricing

  • Peep Laja: Pricing Experiments You Might Not Know, But Can Learn From

2. Increasing average transaction size. Try to get each customer to purchase more.

  • Study a carwash (tire shine, matt clean, undercarriage)

  • Costco

  • Godaddy's checkout

3. Increasing the frequency of transactions per customer.

Service industries (call loop) (email)

  • Infusionsoft

4. Increasing the number of customers. (hardest to do)

Take Away

1. Value Creation

Every successful business creates something of value.

  • Constantly ask, what do they really want?

2. Marketing

Offering value isn’t enough. If no one knows (or cares) about what you have to offer, it doesn’t matter how much value you create.

  • Proudly exclude some people

  • Organize your outreach > Build a media list > people with your audience

  • Present a clear message that provokes emotion. (good writing)

  • Give something away your audience really wants in exchange for their information.

3. Sales

Every successful business ultimately sells what it has to offer.

  • Same Side Selling (entice, disarm, discover)

IMPACTFUL ARTICLES, VIDEOS and WEBSITES THAT INSPIRE

Marketing

Mike Del Ponte - Hacking Kickstarter: How to Raise $100,000 in 10 Days (The process I personally use to market anything)
Derek Sivers - How to Call Attention to Your Music (This PDF was written with musicians in mind. However, it applies to all)
Josh Kaufman - Personal MBA (Marketing) (It’s simple until you complicate it)

Writing

Jason Fried (My Hero) - Why Is Business Writing So Awful?
Amy Hoy - How I Increased Conversion 2.4x with Better Copywriting
Dollar Shave Club - Dollarshaveclub.com
You Need to Budget - YouNeedaBudget
Jellyvision - makeover-letter-state-farm

Sales

Launch Leads (the fortune in the follow-up)
Same Side Selling (the sales methodology I follow)
Predictable Revenue (learn how a sales funnel should work)
#1 most effective form of b2b lead generation Personal MBA (Sales)

Systems

Michael Gerger - The E-Myth Revisited
Sam Carpenter - Work The System

BOOKS

Jay Abraham - Getting Everything You Can Out of All You've Got (Maybe my favorite book ever. Read many times. Incredibly rich)
Derek Sivers - Anything You Want
Josh Kaufman - Personal MBA
Og Mandino - The Greatest Salesman in the World I listen to “The Scroll Marked VI” when self doubt begins to take over.

Websites with high conversion rates (copy 'em)

Groove
Simple
YouNeedaBudget (favorite writing style)
How To Make A $1,000 A Month Business

My Conversion Mentor

Peep Laja: Conversionxl

Connect With Skylar:

Email
Website
Twitter

 ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

 

Direct download: 117_Skyler_Topham_-_4_Ways_to_Increase_Revenue.mp3
Category:Business -- posted at: 11:19am MDT

"This is the moment we pivot" - Jill Stanton on Failure "If we build a vague audience eventually someone will buy something" -NOT! Jill tells us this was their "jaw-dropping failure" that caused them to pivot and create the process that began making them 10 grand a month in a year and a half. This fun couple enjoy location freedom by using a process for affiliate marketing that they developed together. Listening to Joshua and Jill is worth the time to figure out how they personally decided to screw the nine to five. Also, listen to find out what the "wake up sweaty test" is! Start with Affiliate Marketing 101 by listening to Bret Grow Basic Outline: Find that product! Keyword Research Build the website/write content Rank on page one of Google Highlights: Multi-product review marketing Keyword research Authority Sites Google Keyword Planner Tool Competitive Analysis Search Engine Optimization Ranking on Google Keeping your visitors on your page Guest Posting Outsourcing Driving Links Direct Affiliate Sites Amazon Affiliate Individual Affiliate Program Private Affiliate Program Take Away Joshua tells us that a person creating a 4 page site can expect $500 a month on average. Success is dependent on: How much you want to work How many links you want to drive How competitive your niche is References: Share a Sale Offer Shot Market Health Commission Junction Click Bank Connect With Joshua and Jill: Email Website Twitter YouTube Instagram Facebook ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"Feeling the fear, but doing it anyway"

 

Martha Stewart's stalker decided to interview with us! Okay, so not really a stalker, but Claudine Hellmuth was determined to get on Martha's show. This girl has tenacity and she shares her story of TV, licensing, webinars, blogs, and how she made it all work. Not only is this a fun episode to listen to, but there is a lot of insight into passive income streams and how to capture your audience.

 

Highlights:

 

Passive Income Streams

How to get on TV

Makers & Artists

Licensing

Product Testing

Royalties

Selling online

Teaching others

Online Workshops

Take Away

 

"The way I thought it was going to happen was not the way it actually happened, but I kinda believe in helping things along with intentions to make things happen in your life." -Claudine Hellmuth

 

In regards to failure: "Allow yourself that time to sort of lick your wounds, but know you are gunna get back in the saddle again and keep going because that's what differentiates the people that make it from the people that don't. It's really just the tenacity to keep going." -Claudine Hellmuth

 

References made by Claudine:

 

Decor8

Sweetopia

Shopify

Creative Live

 

Connect With Claudine:

 

Website

Blog

Twitter

Facebook 

Etsy Shop

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 115_Claudine_Hellmuth-_Passive_Income_for_Artists_and_Makers.mp3
Category:Business -- posted at: 10:00pm MDT

"I always lead with value and I just don't ask for anything"

 

#DontJustMakeUpYourOwnHashTags

 

Let's boil this down, according to Anthony Tran, people like to do business with people. It doesn't seem like rocket science to understand that creating value to help others is just good business . The question is, HOW do you help people through social media? Seriously, how do you reach your global audience on a personal level? Listening to this podcast, Anthony has some great insight and specific, proven habits that have brought him success that you will want to hear.

 

Highlights:

 

Understanding Hashtags

Google Hangouts

Livestream on YouTube

Webinars

Mastermind Groups

Podcasting

Facebook Ads

Social Media Marketing

Take Away

 

"Everything I put out, I try to put my best foot forward." -Anthony Tran

 

References made by Anthony:

 

RiteTag

Webinar Jam

Hashtags.org

Gary Vaynerchuk

Owen Soba

 

Connect With Anthony:

 

Email

Twitter

Website

Facebook

LinkedIn

Blog

Pinterest

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. 

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 114_Anthony_Tran-_How_to_Grow_an_Online_Audience.mp3
Category:Business -- posted at: 10:31pm MDT

"I never really though of mobile devices being controlled by IT, but that's the exact route that Google is using."

 

Are you walking around with a shattered iPhone screen because you would rather wait for the new one rather than repair it? This podcast is serving up piping hot updates on the new iPhone screen and much more.

 

Highlights:

 

Sapphire

Corning

Google

Iphone 6 updates

More from Jason:

 

http://www.idoidevices.com/

 

http://www.imthemobile.guru/

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Direct download: 113_Mobile_Tech_News_Served_Up_Hot.mp3
Category:Business -- posted at: 12:00pm MDT

"About 90% of businesses are still dealing with people in person in brick and mortar type businesses. This is really, in our opinion, a lacking of information around that."

How can it be that 50% of businesses don't have a website!? In today's market, brick and mortar businesses need to understand the basics of what it takes to manage their online presence. This is easier said than done, I would venture to say that most businesses know they need to have a website, but they think it's expensive and perhaps they don't even know where to start. David helps prioritize your online needs, gives some tips about the best sites for free website building, and gives an education on terminology. Listening to this podcast will give you a knowledge base about website building, search engines, how to get started, and tips on what tools are the best to use.

Highlights:

  • Leveraging Location
  • DIY Website Builders
  • Banner Ads
  • Linking From Other Sites
  • Pay Per Click
  • Google Paid Results
  • Linking in Directories
  • Managing Reviews
  • Search Engine Optimization (SEO)
  • Google+
  • Organic Search Results

Take Away

Get your website up and going!

References made by David:

Weebly
Wix
SquareSpace
Wordpress
GoDaddy
Google+
InformTrades

Connect With David:

Email
Website
Twitter
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

Direct download: 112_David_Waring_-_Helping_Brick_and_Mortar_Businesses_Thrive_Online.mp3
Category:Business -- posted at: 11:21pm MDT

"If I loved myself more, I would have left a long time ago."

Jill Hunt is a genuine, altruistic, hardworking person that learned a hard lesson. She tells us about her unexpected leap into entrepreneurship and what she has learned along the way.

Highlights:

  • Direct Mail Marketing
  • Print Advertising
  • Sales
  • Bullying
  • Conflict in the workplace
  • Facing Challenges
  • Target Goals

Take Away

"I marked my "bully boss" with and "X" on the day that I quit. I don't wish him any ill-will. I want him to finish the race as well, but I want to beat him to the finish line. I want to be there surrounded by the people I helped alone the way, not by the people I pushed down just to be able to finish the race." - Jill Hunt

Connect With Name:

Email
Facebook
Website
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

Direct download: 111_Jill_Hunt_-_Escaping_Toxic_Environments.mp3
Category:Business -- posted at: 10:25am MDT

"It's not just about starting a business, it's a mindset." -Stephen Warley

Stop ignoring it. You know what I am talking about. That idea that keeps haunting your brain. Stephen Warley says to tell yourself,  "It is possible. No matter how many people around you, that say your idea is crazy. If you can't stop thinking about it and you are so excited about it, you have to honor that." In this podcast, Stephen shares themes that he has discovered in his own podcast that will help you decide if you are meant to be an entrepreneur and how to ensure success.

Highlights:

  • Gateway Organization
  • Self-awareness
  • Emotional Triggers
  • Motivational Triggers
  • Idea Journal
  • Habits

Take Away

Don't have a to-do list, have a daily list of habits and check them off as you go. Honor your habits!

References made by Stephen:

Blue Ocean Strategy

Connect With Stephen Warley:

Email
Twitter
Website
Stitcher
itunes
Facebook

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

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Direct download: 110_Stephen_Warley-_Becoming_Unstuckable.mp3
Category:Business -- posted at: 11:58pm MDT

 

"Traction is the only thing that matters, everything else is an anecdote we tell our mothers."-Seth Talbott

"I don't fall into that category of motivational posters with bullcrap statements at the bottom" says Seth Talbott. That's right, Seth cuts through the fluff with a call to practicality. He helps us recognize when a great idea is a terrible business. Then explore how to whittle down your ideas, survey your customer, and "attack the things that you know are going to screw you".

"Know when someone is blowing smoke, starting with yourself" -Seth Talbott

Highlights:

  • Scaling
  • Must be able to articulate your idea
  • How discern polite responses and genuine interest
  • Don't let a competitor "eat your lunch"
  • Qualifying
  • Quantifying
  • Testing
  • Validating
  • The dangers of undervaluing labor costs
  • Surveying

Take Away:

"If you are really committed to being an entrepreneur, you have to be willing to abandon your idea, kick it, shoot it, and find something else. You've got to be willing to abandon the idea in your pursuit of finding a successful business. Be willing to pivot, be willing to abandon, and find the best ideas to build a business around." - Seth Talbott

References made by Seth:

Preferling

Connect With Seth:

Twitter
Website
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. 

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Direct download: 109_Seth_Talbott-_Is_your_Great_Idea_Terrible_or_Genius-.mp3
Category:Business -- posted at: 12:00am MDT

"It's only theory until you have proof that your customer agrees with it." - Curtis Howe

Alright startups, grab your pencil and a few sticky notes because it's time to make a business canvas. That's right, making a business plan is probably a waste of your time. This podcast is a valuable listen for anyone who is in the beginning phases of their business and anyone looking for more information on accelerators. Curtis Howe talks us through the differences between a business plan and a business canvas. Something to appreciate about this interview is that Curtis has recently gone through an accelerator himself and he has many personal experiences and associations with successes and failures. The real world application of the content that Curtis shares creates a valuable listen for any startup.

Highlights:

  • Accelerators
  • Facebook
  • Founders
  • Mentors
  • Boom Startup
  • Social Media
  • Business Plans
  • Mentorship Whiplash
  • Customer Validation
  • Customer Feedback
  • Reverse engineer your competitors canvas
  • Advice for getting into an accelerator

Take Away

“Some of the best mentors you can ever have are paying customers." -Curtis Howe

References made by Curtis:

Business Model Generation
Business Model Toolbox - Itunes
Business Model Toolbox - Android
Lean Launch Lab

Connect With Curtis:

Email
Website
Twitter
LinkedIn

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

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Direct download: 108_Curtis_Howe-_The_Business_Model_Canvas.mp3
Category:Business -- posted at: 11:46pm MDT

"Keep things as simple as possible"

Self-proclaimed "plant geek", Braden Hancock discusses his crowd funding strategy in a non-metropolitan area. One of the challenges with launching his Indiegogo campaign was that a large part of the community he is trying to reach is not necessarily familiar with the concept of online fundraising. A solution to this challenge was to launch his fundraiser with a live event. Somehow in the midst of the discussion there is talk of cockroach spotlighting, just saying.

Highlights:

  • Crowd-funding
  • IRS Exemptions
  • Fundraising
  • Indigogo vs kickstarter
  • Getting News Coverage
  • Elevator Pitch

Take Away 

"Sometimes it's better to let go". Don't get so fixated on something that you lose sight of what really matters.

References made by Braden:
The Boiling Springs in the news
Indiegogo Page

Connect With Braden:

Email
The Boiling Springs
Botanical Designs

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

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Direct download: 107_Braden_Hancock_-_Kicking_off_CrowdFunding_With_a_Live_Event.mp3
Category:Business -- posted at: 11:19pm MDT

"How far can I push this?"

 

This interview is loaded! Seriously, check out the highlights on this one for a glimpse into the things Brandon Kennington shares with Outlier on Air. Outlier initially wanted to interview Brandon because he was a successful inventor and we felt like he could give valuable insight to creating, patenting, and marketing a new product. However, this interview exceeded our expectations.

 

So, most of us do not hold a degree in Mechanical Engineering from Purdue like Brandon has, but there are many out there who get married and then buy a puppy together, right? I know I did. Brandon briefly tells us the story of how his successful Porch Potty came to be, but then he gets right down to business. According to Brandon, his greatest accomplishment was creating the system that makes his invention a success. Success is in the system.

 

Highlights:

 

Selling products through catalogs like SkyMall

Automating/Creating and scaling systems

Should you work for a corporation for awhile?

Pricing experiences and strategy

Why you shouldn't be scared of the competition

Patents - Unique explanation and strategy

Provisional patent versus utility patent

MVP -Minimum Viable Product

When to get financing

Cautions against retail

Steps to selling directly to the consumer

Perceived Value

Premium products

Valuing yourself

Cost per acquisition

Product Fulfillment

Is it possible to scale without hiring?

Take Away 

 

Be interested in everything. Anything is possible, if it's not it will be in 6 months! The hardest part is starting, then just keep moving forward.

 

References made by Brandon:

 

The 4-Hour Work Week   by Timothy Ferriss

 

The E-Myth Manager: Why Management Doesn's Work - and What to Do About It   by: Michael E. Gerber

 

ShipWire: Order fulfillment for E-Commerce

 

Amazon Fullfillment

 

Connect With Brandon:

 

Email

PorchPotty.com

DrenchedFitness.com

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

 

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

Direct download: 106_Brandon_Kennington_Inventions_-_From_Idea_to_Market.mp3
Category:Business -- posted at: 11:35pm MDT

"A vision without traction is merely a hallucination" - Jeffery E. Garten, The Mind of a CEO

Craig Andrews starts us off talking about pie. That's a pretty sweet way to start. It is apparent that Craig is a master of creating processes, even in this podcast, because he supplies charts, lists, analogies, tests, and catchy phrases. We also find that he is the king of business acronyms! Here are a few he mentions:

IDS -ing : Identification Disscussion Solve SBA: Shared By All KIS: Keep It Simple FBA: Followed By All

Here is how Craig cuts his pie, slice by slice:

Slice 1: Vision -United Core Values Slice 2: People Component Slice 3: Data-Getting past the subjective Slice 4: Issues List - Get good at solving problems Slice 5: Processes -Consistency Slice 6: Traction

After getting a taste of pie, Craig suggests that you ponder these questions:

  1. Do you have established Core Values?
  2. What is the niche of the business and what are you trying to achieve?
  3. What is the ten year target?
  4. What is the market strategy for this business?
  5. What is the three year picture?
  6. What is the one year picture?
  7. What are those quarterly "rocks" (Thing you HAVE to get done each quarter)?
  8. Have you made an issues list?

Highlights:

  • Systems
  • Processes
  • Organisational culture
  • Core Values
  • Hiring System
  • Infographics

References made by Craig: DiSC Assessment Good to Great  by: Jim Collins E-Myth by: Michael E. Gerber

Connect With Craig:
435.673-9895
craig@tabsunv.com
Website  

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONITIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. 
CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

 

Direct download: 105_-_Craig_Andrews_Creating_an_Entrepreneurial_Operating_System.mp3
Category:Business -- posted at: 11:17pm MDT

"It's not weakness, it's just not the best leverage of my gifts"

Is this guy really lucky or is he on to something? Take a listen and get to know Brad and how he went from being broke to flying on a private plane and bringing in 4 million dollars worth of deals, all within 30 days. Seriously, how does that happen?! Brad says, "I was crazy, almost reckless...It probably was reckless, but worth it."

Brad has created his own ideology centered around understanding yourself and creating value. Oftentimes we all get caught up in our business, but do we step back to genuinely understand ourselves? Brad Harker is writing the book on this topic, literally. Look out for his book to come out soon because I would wager to say that a guy with $400 million in career sales knows a thing or two about finding a successful niche, and that's worth reading.

Highlights:

  • Sales
  • Mentors
  • Real Estate
  • Expectations
  • Mastermind Group
  • When to completely dive in
  • Dream/Vision Boards
  • Finding your niche

Core Attributes

  1. Motivation -Find your niche and what drives you
  2. Social Aptitude - People skills, empathy
  3. Initiative - Steps of action
  4. Emotional Fortitude - Dealing with feedback, learning from mistakes

Take Away 

"If we are truly passionate and we are aligned with our natural dispositions, our odds of success are immeasurably greater." -Brad Harker

Connect With Brad:

Email
Linkedin
Personal Website
Star West Website
Founders Inc Website

 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONITIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.

Direct download: 104_Brad_Harker__Building_on_Your_Gifts_and_Abilities.mp3
Category:Business -- posted at: 10:17pm MDT

Deldelp Medina, founder and CEO of a Latina focused accelerator, discusses how non-techie individuals can integrate intro tech geared business.

Direct download: 103_Deldelp_Medina_-_Getting_Into_Tech_for_Non-Techies.mp3
Category:Business -- posted at: 11:29pm MDT

As an entrepreneur and founder of Providence Holdings, Inc and HuddleWoo, Will Zell illustrates the importance of developing relationships. He outlines key behaviors and action steps to creating strategic opportunities which will make or break your startup. Will shares his life changing experience of speaking at the White House as an honored member of the Empact100 list. He explains how he got there and just how pivotal quality relationships were to getting him there.

Direct download: 102_Will_Zell_-_Relationship_Building_is_Crucial.mp3
Category:Business -- posted at: 12:00am MDT

 

Ray Buttars shares the story of his transition from a successful banker to an author, speaker and coach who helps incorporate the 4 keys into the lives of people who are looking for true fulfillment. These keys are outlined in Ray’s upcoming book Permission to Live.

Direct download: 101_Ray_Buttars_-_The_4_Keys_to_a_Fulfilling_Life_.mp3
Category:Business -- posted at: 12:00am MDT

In celebration of our 100th episode, we at Outlier reach out to keep you informed and to connect with you further. Melinda Yeaman introduces the Outlier founding team, gives a recap of the highlights of our first 9 months in business, and gives you a peek at some exciting upcoming plans for our entrepreneurs.

Direct download: 100_Oh_Yes_We_Did_-_Outlier_Update.mp3
Category:Business -- posted at: 11:55pm MDT

 

Outlier visits coworking space, Work in Progress in downtown Las Vegas. COO Josh Bowden sits down with Melinda Yeaman and discusses the beginning, growth and now established breeding ground for innovative startups.

Direct download: 099_Josh_Bowden_-_Outlier_Visits_Work_in_Progress.mp3
Category:Business -- posted at: 12:00am MDT

As the founder ofCrowd Siren, Lauralie Lee Ezra has a team and a full suite of branding clients. In this interview with Melinda Yeaman, she talks about how Crowd Siren came to be and what the early, less stable days were like. She shares lessons learned as well as great tips to remember when founding and growing a grass roots company.

Direct download: 098_Lauralie_Lee_Ezra_-_Getting_Started_in_Entrepreneurship.mp3
Category:Business -- posted at: 12:00am MDT

 

Dominique Piotet is the Owner and Chief Rebel at Rebellion Lab, a digital strategy consulting company. Dominique gives us a behind the scenes look at his team and the services his business offers.

Direct download: 097_Dominique_Piotet_-_Outlier_Visits_Rebellion_Lab.mp3
Category:Business -- posted at: 12:00am MDT

JobHive is a tech startup based in downtown Las Vegas inside the Work in Progress co-working space. Co-founders Jared Fuller and Brian Beckman welcomed us in for an impromptu interview. They gathered the whole team and explained the innovative ways they are changing up the job search process to be much more effective and forward thinking. The fire and passion they had for this vision was bursting out of them. This is the energy that we love to experience from startups.

 

 

Direct download: 096_Jared_Fuller_and_Brian_Beckman_-_Outlier_Visits_JobHive_.mp3
Category:Business -- posted at: 12:00am MDT

Outlier traveled to Las Vegas to get to know Trikke Las Vegas. Entrepreneur, Fred Welch gives Melinda Yeaman the details of what Trikke is all about: fun, fitness and green transportation all in one foldable package. Personal mobility and transportation has never been better. Just step on, twist the throttle and go.

Direct download: 095_Fred_Welch_-_Behind_the_Scenes_of_Trikke_Las_Vegas__.mp3
Category:Business -- posted at: 12:00am MDT

Kimberly Bordonaro of Brandspiration presented at Outlier Labs co-working space in Southern Utah. Named by The Huffington Post as one of the top 4 personal branding experts, Kimberly gives entrepreneurs a fresh perspective on branding by teaching exactly how the superstars do it. Don’t miss the video to this presentation as well as the bonus video with Kimberly on OutlierMagazine.co.

Direct download: 094_Kimberly_Bordonaro_-_Branding_Like_a_Boss_at_Outlier_Labs_.mp3
Category:Business -- posted at: 12:00am MDT

Author, consultant and speaker, Jeff Olsen, sits down with Melinda Yeaman and relates the experiences which motivated his two books “I Knew Their Hearts” and “Beyond Mile Marker 80”. He shares the tragic story of the automobile accident that took his wife, young son and his leg but left him with a near death experience that changed his perspective forever. His story of rebuilding is an inspiring one. Jeff’s resilience and hope is what all of us must face if we are to succeed.

Direct download: 093_Jeff_Olsen_-_Beyond_Tragedy_Lies_Resilience_and_Beauty.mp3
Category:Business -- posted at: 12:00am MDT

Serial entrepreneur Scott Warner interviews with Melinda Yeaman. He discusses his 4 diverse companies, how they generate revenue and how he balances them successfully. As CEO of Gigg.com, Scott opens doors for true fans of music and aspiring artists through the company’s social media platform. Through Gigg’s talent discovery medium, Scott is able to find the best musicians on the planet. Gigg was recently named one of the Top Ten Start-ups of 2013 at SXSW by Complex Tech.


Michael Lee of Phoenix Rising Yoga Therapy interviews with Melinda Yeaman. He teaches how the body is directly connected with our mind and how being in tune with it will increase clarity, focus and decision making in our business.

Direct download: 091_Michael_Lee_-_A_Body_Fit_For_Business.mp3
Category:Business -- posted at: 12:00am MDT

Outlier Magazine heads to Las Vegas to visit the home office of tech startup Fluencr. In this interview, Melinda Yeaman speaks with Gerome Sapp former NFL player, Harvard Business School graduate and co-founder of Fluencr. Gerome details the product and discusses interesting points about the first year in business. Be sure to visit outliermagazine.co for the bonus video tour of the Fluencr offices.


Daliah Saper of Saper Law Offices gives Melinda Yeaman the lowdown on legal issues we should be aware of when doing business online. As an entrepreneur herself, she understands the questions and issues involved in starting a business. She discusses trademarks and gives valuable insight to new businesses about how to protect themselves from future legal problems. She teaches about what is legal when it comes to content sharing, running contests and sweepstakes and how to deal with negative reviews. Don’t miss Daliah’s key take away which will help you move forward confidently in your business.

 


Career expert Dr. CK Bray brings you the techniques he uses to coach executives in top level companies around the world in this interview with Melinda Yeaman. As a PhD in Organizational & Adult Development, Dr. Bray gives us insights on how to navigate to a fulfilling career in today’s unstable world. To do this, he is leading “The Career Revolution”, an initiative to help others to achieve their most fulfilling career. He gives specific advice on steps that we can take, including creating a career action plan for ourselves. Each entrepreneur, wantrepreneur, employee and business owner will benefit from being introduced to Dr. Bray’s actionable, fresh and energetic approach to career bliss.

Direct download: 088_Dr._CK_Bray_-_Starting_a_Career_Revolution.mp3
Category:Business -- posted at: 12:00am MDT

Serial Entrepreneur Dan Novaes wants to convince you to take the risk, and dive into entrepreneurship. Listen in as Dan talks about his countless startups, and what he learned from the challenges of bootstrapping.

 

Direct download: 087_Dan_Novaes_-_The_Challenges_of_Bootstrapping.mp3
Category:Business -- posted at: 12:00am MDT

 

Entrepreneur Rik Logtenberg is a major advocate for social responsibility. He has a long history of using business to make a positive impact on the world. Rik’s latest venture is Timely, a seamless calendaring software focused on creating a community around you product. Listen in as Rik teaches how to create a gathering place for our communities.  

Direct download: 086_Rik_Logtenberg_-_Gathering_Your_Community.mp3
Category:Business -- posted at: 12:00am MDT

 

Niki Warner’s passion for her business as a fourth generation greenhouse grower shines through in this interview with Melinda Yeaman. Niki’s passion is what brought her back to her roots as an adult and motivated her to become an entrepreneur and found Botanicals, Inc. She discusses a different take on ROI, the concept of human capital, and why we should spend our lives building a legacy around our passion. Plants play a large role in this conversation and become an analogy to communicate the life and energy we feel when we live and work true to our passion.

Direct download: 085_Niki_Warner_-_Growing_a_Business_Rooted_in_Your_Strengths.mp3
Category:Business -- posted at: 12:00am MDT

Jeff Poulton, seasoned entrepreneur and founder of Rocketmade, shares his passion and his mission to help create a visible STEM community in his area. As an app development company, Rocketmade is at the center of the tech scene and is deeply involved in stimulating its growth. Melinda Yeaman asks Jeff about his experience as a serial entrepreneur and asks Jeff to share his valuable insight for startups who are interested in developing an app.


Allan Staker, serial entrepreneur and Harvard grad, shares his past business experiences and what to expect the second time around. He is the founder of Brain Chase, an interactive summer learning program in the format of a global treasure hunt. Clues are given during a weekly animated series. The game ends with the winner flying to a location to dig up and keep the real treasure.

 

In this interview with Melinda Yeaman, Allan digs into the details of this TechEd product, related challenges and the passion he has for fun and education.


 

Ray Paré is the founder of Dofahn Inc., a home décor company for dog owners whose e-commerce site sells quality products that are made in America. In this interview with Melinda Yeaman, Ray dives into e-commerce and the benefits of manufacturing products in the U.S.A. He gives valuable insights on starting and running an e-commerce business in a competitive environment as well as how to provide a quality experience for your clients and build amazing relationships with manufacturers to achieve success.

Direct download: 082_Ray_Pare_-_Ecommerce_-_Sold_Globally_Made_in_America.mp3
Category:Business -- posted at: 8:40pm MDT

Luca is living at the intersection of design and development, of creativity and ingenuity, of digital innovation and the physical world.

Today he designs mobile experiences for a curious generation with his company Curious Hat. For the past 30 years Luca has been creating digital images, writing code, exploring and designing new creative tools. For the 17 years prior, he worked at PDI/DreamWorks In helping bring digital characters like Shrek to life.

Direct download: 081_Luca_Prasso_-_Battle_of_your_Beliefs_.mp3
Category:Business -- posted at: 11:14pm MDT

Steve is one of the founders of Identity Marketing, an Australian agency which works exclusively with real estate agencies in to help them accelerate their growth through marketing and business systems. He breaks down the nuts and bolts of email marketing in particular. In this interview with Melinda Yeaman, he discusses tools, strategies, and how to keep consistency in email marketing.

 

 

Direct download: 080_Steve_Osborn_-_Consistency_in_Email_Marketing.mp3
Category:Business -- posted at: 12:00am MDT

 

Vanessa DiMauro, founder of leader networks, introduces social business. Her company helps organizations build relationships with their key stakeholders through social business strategies. In this interview with Melinda Yeaman, she covers the differences between implementing social business strategies and general social media marketing.

 

Direct download: 079_Vanessa_DiMauro_-_Strategy_and_Execution_in_Social_Business.mp3
Category:Business -- posted at: 12:00am MDT

Millionair​e, Entreprene​ur and Author, JV Crum III is passionate about helping others to succeed by finding fulfillmen​t in life and in business..​.and he wants to help them make millions doing it. His new book, The Conscious Millionair​e, is a guide to doing just that, complement​ed with online resources and full of action items to accomplish this goal. JV discusses what elements build a fulfilling business. He discusses grasping the vision that will bring fulfillmen​t and defines what steps are needed in order to make that vision a reality.

 

Direct download: 078_JV_Crum_III_-_Building_Your_Business_by_Making_a_Difference.mp3
Category:Business -- posted at: 12:00am MDT

Part 2 of conversation with Silicon Valley tech and media veteran Peter Horan. He shares with Melinda Yeaman insights learned throughout his years leading several profitable, high profile companies. His experience spanning five major tech and media revolutions serves him well today as an investor. He graciously shares with entrepreneurs his insights in this two-part interview.


Silicon Valley tech and media veteran Peter Horan shares with Melinda Yeaman insights learned throughout his years leading several profitable, high profile companies. His experience spanning five major tech and media revolutions serves him well today as an investor. He graciously shares with entrepreneurs his insights in this two-part interview.


Curious Hat is an app development company whose team lives and works from various parts of the world. Virtual companies, or cloud companies, such as this one are common and many are thriving. Founder, Erwan Maigret, chats with Melinda Yeaman and mentors entrepreneurs on what it takes to run a company in the cloud. He gives us the lowdown on the benefits, cautions and important points to remember when building a cloud company.

Direct download: 074_Erwan_Maigret_-_Cloud_Companies.mp3
Category:Business -- posted at: 5:04pm MDT

Networking expert Paul Hatch of Corporate Alliance teaches us why knowing people isn't influence. Listen in as Paul Hatch teaches us how to create influence within our relationships. 

Direct download: Paul_Hatch.mp3
Category:Business -- posted at: 3:27pm MDT

Carol Whitaker is the author of "Ridiculously Happy! The Secret to Manifesting the Life & Body of Your Dreams". Carol is a highly sought after Happiness Expert, Life Transformation Expert and Lifestyle Fitness Mentor, she is well-known for the amazing transformations she creates in her clients’ lives. Carol is dedicated to empowering men and women around the world to love and believe in themselves fully. Carol is a Media Expert and Motivational Speaker and Mentor, she is passionate about inspiring and motivating people all over the globe to become empowered to enable them to manifest the life and body of their dreams. 

Direct download: Carol_Whitaker.mp3
Category:Business -- posted at: 4:08pm MDT

Scott Duffy is a charismatic and positive entrepreneur who has accomplished amazing success. He shares lessons learned from working with fantastic people like Tony Robbins and Richard Branson. He also previews us on his new book, "Launch! 90 Days from Big Idea to Market".

Direct download: 070_Scott_Duffy_-_From_Big_Idea_to_Market.mp3
Category:Business -- posted at: 3:09am MDT

Entrepreneur, Inventor Larry Robertson helps inventors become a success. Listen in as he tells us why "good" is no longer "good enough."

Direct download: 069_Larry_Robertson.mp3
Category:Business -- posted at: 12:00am MDT

Tyler Price is no stranger to failure, but the success of Austin Kade Academy has been a major achievement for him and his wife, Allison. Tyler's newest venture, Be the Maven, offers a mobile app solution for his niche and by design will be customized in the future to other micro businesses. Tyler discusses openly his strategy for the development of this product, as well as sound principles that he has learned from his career. As a bonus, Tyler's recent TEDx talk, The Importance of Failure, is available on the show notes page of this interview at outliermagazine.co.

Direct download: 068_Tyler_Price_-_Creating_Solutions_for_Microbusinesses.mp3
Category:Business -- posted at: 2:48am MDT

Designer and Entrepreneur Adam Rue teaches us the importance of simplicity in business. He argues that making things simple can be harder than complex.

Direct download: Adam_Rue.mp3
Category:Business -- posted at: 12:00am MDT

Andreas Hougaard Laustsen is a young, vibrant and highly educated entrepreneur and co-founder of two biotech companies. He shares with Melinda Yeaman the struggles, benefits and lessons learned as a young entrepreneur and how to use youth to your advantage.

Direct download: 066_Andreas_Hougaard_Laustsen_-_Using_Youth_as_a_Competitive_Edge.mp3
Category:Business -- posted at: 12:00am MDT

James Woosley, entrepreneur, business coach and author of the book "Conquer the Entrepreneur’s Kryptonite", discusses with Melinda Yeaman how to create a powerful vision. He discusses his book which outlines 9 key steps to creating an actionable vision and encourages us to repeat these steps quarterly. He also shares an exclusive giveaway for the Outlier audience. Pick that up before April 15, 2014 in order to be included in a drawing for one-on-one coaching time.

Direct download: 065_James_Woosley_-_Creating_a_Powerful_Vision.mp3
Category:Business -- posted at: 10:13am MDT

Publicity was a must for founder Christina Daves as she grew her niche business, CastMedic Designs. After successfully handling her own publicity and appearing on the Dr. Oz show, she founded the company PR for Anyone, also publishing a book by the same title. In this interview with Melinda Yeaman, Christina shares useful tips on how to publicize your own business without getting overwhelmed. She also shares her secret to booking television appearances and building valuable relationships with important media contacts.

Direct download: 063_Christina_Daves_-_How_to_Do_Your_Own_Publicity.mp3
Category:Business -- posted at: 11:55pm MDT

Dr. jared Dupree holds an MBA and PhD, is the founder of 2 thriving businesses and works for Northcentral University. He has been teaching entrepreneurship for over a decade and shares his extensive research and experience in this interview with Melinda Yeaman. Dr. DuPree outlines 5 key phases of innovation and discusses what it takes to innovate with passion and to achieve success.

Direct download: 061_Dr._Jared_DuPree_-_Innovating_with_Passion.mp3
Category:Business -- posted at: 12:00am MDT

Sean Prewitt, entrepreneur and founder of Registered Agent Solutions, Inc (RASI) shares his expertise from 13 years of success.

Direct download: 059_Sean_Prewitt_-_Overcoming_Fear_of_Risk_.mp3
Category:Business -- posted at: 4:37pm MDT

Francis Pedraza, entrepreneur and founder of the Everest goal tracking app, discusses with Melinda how to handle uncertainty and ambiguity in the startup process. After 3 years in the tech startup space, Francis discusses his initial "youthful overconfidence" which, over time and through adversity, transformed into a perspective of learning. He makes the point that a good entrepreneur accepts ambiguity and thrives in spite of it.


As a former corporate executive and current entrepreneur, Nicia shares her experience with crowdfunding her product, Jakket, using Kickstarter. 

Direct download: 056_Necia_Clark-Mantle_-_Crowdfunding_with_Kickstarter.mp3
Category:Business -- posted at: 12:00am MDT

Co-Hosts Mike Sheffield & Melinda Yeaman take a timeout to talk about the best goal setting techniques to help move you forward.

Direct download: 055_Mike_Sheffield__Melinda_Yeaman-_Goal_Setting_mixdown.mp3
Category:Business -- posted at: 12:00am MDT

Arturo Nava is the founder of Marketealo and an immigrant entrepreneur. He tells his story and gives valuable perspective to others who are pursuing their American Dream. 


Michael R. Drew has helped champion 79 consecutive Best Selling books with Promote a Book. Listen is as he teaches us about publishing a best seller, and how to succeed in entrepreneurship.

Direct download: 053_Michael_R._Drew.mp3
Category:Business -- posted at: 12:00am MDT

Entrepreneur Rick Day relates how the knowledge he possesses now could have cut 17 years of building his business down to 5 years. His history starting, growing and selling businesses successfully affords him a fulfilling lifestyle and a burning desire to help others learn what he already knows. Engage with Rick to learn how to drastically decrease your learning curve.

Direct download: 052_Rick_Day_-_Achieve_Success_in_Half_the_Time.mp3
Category:Business -- posted at: 1:40am MDT

Owen Soba, a native New Yorker and entrepreneur, brings his passion and no nonsense approach to the table in this interview. In this interview with Melinda Yeaman, Owen addresses the challenge of dealing with excuses, a common struggle. Listen to Owen discuss common excuses and the mindset needed to eliminate them and take complete responsibility for your life and your business.

Direct download: 050_Owen_Soba_-_How_to_Stop_the_Excuses.mp3
Category:Business -- posted at: 11:14am MDT

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