Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"Keep things as simple as possible"

Self-proclaimed "plant geek", Braden Hancock discusses his crowd funding strategy in a non-metropolitan area. One of the challenges with launching his Indiegogo campaign was that a large part of the community he is trying to reach is not necessarily familiar with the concept of online fundraising. A solution to this challenge was to launch his fundraiser with a live event. Somehow in the midst of the discussion there is talk of cockroach spotlighting, just saying.

Highlights:

  • Crowd-funding
  • IRS Exemptions
  • Fundraising
  • Indigogo vs kickstarter
  • Getting News Coverage
  • Elevator Pitch

Take Away 

"Sometimes it's better to let go". Don't get so fixated on something that you lose sight of what really matters.

References made by Braden:
The Boiling Springs in the news
Indiegogo Page

Connect With Braden:

Email
The Boiling Springs
Botanical Designs

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Direct download: 107_Braden_Hancock_-_Kicking_off_CrowdFunding_With_a_Live_Event.mp3
Category:Business -- posted at: 11:19pm MST

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