"Find people who are passionate. Those are the kind of people who are going to help you scale and grow your company." Ben Martinez

About: Ben Martinez- VP of HR at HireVue

Overview: Ben Martinez is an entrepreneur at heart who left the comfort of a big company job to become the VP of HR at a growing company- HireVue. He walks us through what the product is like and how it can change a companies' hiring process. He also gives entrepreneurs great advice on what to look for when hiring to help their company become successful.

Highlights:

HireVue: HireVue is a SaaS software company- primarily in the HR space that has been in business now for 10 years. They offer videos for accelerating a team for large and small companies. They then use those videos for hiring, training, etc.. They also gather and use data from these videos to predict the type of people you are going to hire (sort of like a Pandora for hiring).

HireVue's Product: They primarily focus on larger companies, (Current clients include: Nike, Chipotle, Walmart, Amazon, JP Morgan Chase) although they do help small companies as well. Their video product is specifically designed for training and recruiting. They take the guesswork out of hiring by allowing you to screen potential hires, engage with them via email, social media, etc, connect with them through real time video conferencing, and offer them opportunities to showcase their skills through online work samples. (If you'd like a full detail of what their product does- check out their website at www.hirevue.com)

Selling the Product: Ben shares that it's an easy sale once you get the appointment and can show the demo, getting there is the tough part because people tend to be afraid of the product. They tend to think it's similar to FaceTime, or Skype- but once you can dive into the product and share the pain points with the future client, they are able to see how this product is going to dramatically help their hiring process.

Biggest Challenge: Overcoming the BDC problem (Big Dumb Company as Ben puts it). He explains that there is always the challenge to implement new ways to do things without pushback to continue to improve and grow the company.

Advice for Entrepreneurs in Hiring: Ben would advise anyone who is hiring to first take a step back, find passionate people and get them sold on your product/idea. Those are the kind of people who are going to help you scale and grow your company. Ben always says, "passion before product."Ben also advises if you have an employee who isn't fitting into the role that you need them to, terminate them. Always remember the old saying, "Slow to hire, quick to fire." When firing, seek advice from another leader in the company if you are unsure about what you should do. Especially, if you are an entrepreneur, or a one man band. Make sure to have a witness in any conversation you have with future employment for legal reasons.

Take Away: Have the courage and take the leap into what you're passionate about. Really be in tune with yourself and your desires. You tend to be your own worst enemy, just go and do what you want to. Make sure when you are ready to hire, hire those that are passionate and onboard with your ideas.

Connect With Ben:

Website | @BenMartinezj | Podcast | Blog

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"[As an entrepreneur] I am flexible with my time because I own my own time." Cibelle Burger

About: Cibelle Burger- Founder of Inchworm Digital

Overview: Cibelle, born in Brazil, came to America in her teens. She originally started a business with her husband in 2010. She became heavily involved on the PR side, which then led her to start her own PR company called Inchworm Digital. Cibelle shares with us what it is about her company that helps her stand out from the rest, and what she advises entrepreneurs to do to be successful.

Highlights:

Background: Inchworm is a spin off from a company that Cibelle founded with her husband back in 2010, Septor Media (a film and media production company). With that company, she did a lot of PR and marketing for the company and for bands, people, arts, and culture. In addition to all of that, she founded a blog called- Indie Pop Nation- where she covers Indie pop and technology. All of this opened a path for her in PR- which is why she decided to start Inchworm. It is based in California, but the company is also open to Brazil where Cibelle is originally from.

How Inchworm Works: Cibelle is their as a company to help the unique features of her clients products stand out, and where she can place that particular product to get people to start talking about it and noticing it. She is there to offer her clients with new and unused advice. However, she's not trying to change things dramatically, just making the unique features of their company be presented the way it needs to be. For the most part, her clients are entrepreneurs and understand that's what she's trying to do and don't push back too much with how she works with their company.

How Inchworm is Unique: Cibelle really focuses on helping others create unique stories to share with their audience- and using angles that are not commonly used.

Woman in the Workforce: Although, being a woman in a male-dominated industry can be intimidating, Cibelle feels that she has just as much power and influence as a man in PR. Since she is used to working with the opposite sex, she has learned how to navigate her way through to shine through and be successful.

Struggles in PR Business: Cibelle says she feels like the hardest part about working in PR is cutting through the noise of all the other companies out there. Traditional media as we know it is being transformed- they're all moving to the digital world, and with that comes a great push for generating content. The challenge for PR professionals in general is to generate good stories online.

Balancing Work-Life: As an entrepreneur, especially in PR, it tends to be an around the clock business. But, on the plus side, Cibelle does have the ability to dictate her own time because she owns her own time.

Advice for Entrepreneurs: You should never be discouraged, no matter how many times you fail. If you have a product that you think will change the way we do things, and that you feel fills a very important need- work on perfecting it, defining it, and refining it because eventually you'll get there. Have a plan, and stick to it. It also helps to get your vision on paper- figure out the who, where, how, and how much.

Connect With Cibelle:

Website | @inchwormDigital | Google+ | Instagram

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"If you're feeling comfortable, you're not pushing yourself hard enough." Mike Sheffield

About: Mike Sheffield- Founder of Claim Greatness

Overview: Mike Sheffield is a young entrepreneur with a passion for helping others achieve their goals and dreams. He shares his 6 step program he created to help anyone and everyone accomplish their goals.

Highlights:

Background: Mike shares what it was like growing up in an entrepreneurial family and what changes he made early in his life to have the confidence to reach out to others, be surrounded by great people, and encourage them to be their best self.

Claim Greatness: Growing up in an entrepreneurial family, and being apart of many startups, Mike has always wanted to have an opportunity to take all of the things he's learned through that entrepreneurial journey and put it into a product to help others succeed and claim greatness. It's an online program (a self-based course with 6 modules) where you'll buy the product and have exclusive access to the members area. Each module is a protected video- a powerpoint presentation and supplementary PDF document that walks you through each of these steps. He breaks his company down into 6 parts, first step is knowing the "why" behind their goals. They also have a private mastermind group on Facebook where you'll get to work with Mike, and others involved in the group to help motivate each other and create a network.

Assessing Clients: Part of Claim Greatness, Mike will assess each client using MindMaps to help each person see what they like about themselves, and what they'd like to change. And also see where they are at in their life to get an understanding of where they want to be.

Communication: Mike reaches out to each client personally, invites them to get involved on the Facebook page, and contacts them frequently to help them achieve their goals.

Resources to Attain Your Goals: Mike shares the tools that he uses to help himself succeed. Currently, Mike uses a newer application called- CoachMe- it's an application where you can set your goals and can share these goals socially so others can help encourage you to make these goals happen. Another resource Mike uses frequently are TedTalks.

Definition for Success: Live life on purpose, with passion, and find fulfillment. Success is a journey, and it's not just a point you arrive at. Success is setting goals, and obtaining them, as well as creating the life you want to have. Mike doesn't want life to kick him around, he wants to dictate the kind of life he wants to have. He shares that you are the master of your domain, and if you want to be someone and something, no one has the right to tell you otherwise. Learn by doing- learn what you need to do to accomplish your dreams.

Take Away: Live life on purpose- do not let others dictate your life. Do not react, but be proactive about attaining your dreams.

Connect With Mike:

Website | @_MikeSheffield | Website/Outlier

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"Be as true to yourself to be as successful as possible." Mark Evans

About: Mark Evans- Founder of ME Consulting

Overview: Mark is a long-time tech journalist who dove into the entrepreneurial world unexpectedly in the early 2000's. He shares how he started his consulting company, and what you can do as a company to set yourself apart and boost your companies' success.

Highlights:

Background: By training, Mark is a technology journalist. He spent 20 years working for some of the biggest journalist companies in Canada. During the dot com boom, he started working for some startup companies, and eventually decided to start his own company. Despite the fact that Mark had a great job, a mortgage, and a daughter, he caught the startup bug and was determined to do his own thing.

What is ME Consulting: Mark helps startups tell better stories. He's a hands-on and engaged collaborator who provides startup entrepreneurs with strategic insight and tactical execution to accelerate their marketing activities. Mark helps those startups with telling the world what they do in a great way, showing the value of their products (what’s in it for me, the customer?), identifying target audiences, and helping each company be clear about how they're unique.

Traits of Successful Entrepreneurs: Mark has found that the most important thing when it comes to marketing is having a great product. A product that actually fits a need.

Storytelling for Startups: (This book will be launching April 2015) This is a guidebook for startups written by Mark Evans. It starts out by explaining the history of storytelling and the value of it. It also takes the reader through the types of stories you need to share with your audience, and then how and where to share that story. This book also provides startups with tools and ideas on how to achieve the best story for their company.

Biggest Challenge as a Consultant: It's hard to get people to understand what you do and the value you provide as a consultant. Making people see that what you do is real so what Mark has done is create documents that explain exactly what he does and how he does it. Mark shares that another tough aspect is that he's on all the time meaning he is constantly trying to be available for his clients and it can be difficult to turn things off.

Time with Clients: On average, Mark works with a company for about 3 months at which point the company who has applied his tools can now manage things on their own. During that 3 months, Mark will work with each company for about 2 full days a week. He also tries to make himself available outside of normal hours to answer any questions or concerns his clients may have. Mark takes about 2-3 clients on at a time, anything more than that is too much simply because each client has a very intense and time-consuming relationship.

Long-Term Goal: Mark is not trying to build an agency. He'd like to stay independent and work with other independents. He would like to use the book as a platform, possibly get into selling e-books. His ultimate goal is to create ways to have recurring revenue.

Advice for Entrepreneurs: Being an entrepreneur is a journey, enjoy the ride and be the master of your own destiny. There is risk involved, but there is also lots of opportunity and you never know where that opportunity is going to lead you. For a lot of young entrepreneurs, the reality is you have about 45 years to work- the world is your oyster.

Connect with Mark:

Website | @MarkEvans | Google+ | Facebook

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"I wanted to encourage people to try something new, step out of the box, get a passport, do something different with their life, and have a unique experience." Kay Walten

About: Kay Walten- Co-Founder of LocoGringo

Overview: Kay is an adventure-driven entrepreneur who started her company unexpectedly after taking up a passion for cave diving in the Riviera Maya with her husband. She shares with us her entrepreneurial experiences in Mexico and her passion for travel and adventure.

Highlights:

LocoGringo: LocoGringo started in 1996 by Kay and her husband renting villas and accommodations for adventure seeking travelers. Their connections started in the cave diving industry, a passion that inspired their move to the Riviera Maya in the early 90s. LocoGringo creates better vacations in the Riviera Maya, Costa Maya, and Yucatan by researching, organizing, and sharing vacation and travel information online in order to give travelers a unique vacation and valuable experiences.

Team: 7 full time employees, with occasional part time employees and freelancers.

Schedule: Contrary to popular belief, Kay doesn't always have her toes in the sand. She is constantly working to help make sure travelers have a great vacation. She works six days a week, and often loses sleep thinking of ways to solve problems they encounter.

Safety: Kay says that if you're coming to enjoy yourself on the beach, and you're not looking for trouble, then you have no need to worry about your safety while staying in Mexico.

Challenges: The biggest challenge Kay and LogoGringo experienced was the economic struggles of 2009.

Marketing: LocoGringo relies on social media and eBooks which helps them generate leads, and also differentiates them from their competitors.

LocoGringo Numbers: They average 2,500-3,000 reservations a year. Because of their newly renovated website, they hope their revenue increases by 35% in 2015.

Advice for Entrepreneurs: One of the lessons Kay has learned is to make sure that you know your limitations. She admits that she is not good with a checkbook- so she doesn't do the accounting. Build a strong team that will complement your skill set.

Connect with Kay:

Website |@LocoGringoCom

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"The quicker you fail, the sooner you will reach success." Dan Lawrence

About: Dan Lawrence- Co-Founder and CEO of Hoodoko

Overview: Dan Lawrence is from India and is currently residing in Toronto, Canada and is the co-founder of Hoodoko. Dan shares with us his background, and what it's been like starting this company and where they plan to take it.

Highlights:

Hoodoko: Is an online application for individuals to build their personal brand, tell their story the right way, and sell themselves according to their availability. Essentially, what Hoodoko provides is extremely simple tools for absolutely anyone who is producing professional services be able to build their brand and connect them with consumers. Hoodoko is open to a wide range of entrepreneurs, and is not limited to any specific genre of work.

Process: It takes about 30-50 seconds to sign up and use Hoodoko. Right now, it is completely free service.

Dan's Background: Dan is originally from India, where he studied business and got into advertising which then got him into graphic design. Dan works on the website design and business, while Hans (his co-founder) works on the development of the site. Both are working on Hoodoko as a side gig, while maintaining other full-time jobs. Dan is now living in Canada and has been residing there for a little over four years.

End Game: They would like to have as many service providers on Hoodoko as possible. There is an extremely large growth of service providers online, and Hoodoko would love to be the go-to site for that.

Biggest Challenge for Hoodoko: Initially, they were unsure of who their target market was, which was an element that held them back.

Advice for Entrepreneurs: The quicker your fail, the sooner you will reach success. Don't be hesitant to build a prototype first to find your market fit; it will be much easier to know which direction you should be heading towards.

Connect with Elisa:

Website |@hoodoko

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"Look around your community, and rather than going out there and saying, 'who are the people who can do something for me?' Say, 'what can I do for everyone else?' And if you come at it with that attitude, good things will come back to you." - Elisa Miller-Out

About: Elisa Miller-Out- CEO of Singlebrook Technology Inc. and Co-Founder of Ithaca Venture Community

Overview: Elisa Miller-Out is a busy mother, wife, and co-founder of two companies who shares the experiences and challenges of being a female entrepreneur with Ever Gonzalez of Outlier Magazine. Find out what it is about Elisa that makes her stand out from the entrepreneurial crowd.

Highlights:

Singlebrook Technology: Is a custom web and mobile development company based in Ithaca, NY that specializes in web application development, mobile apps, integration, databases, content management systems and technology strategy consulting. Singlebrook was started ten years ago and some of their clients include: universities, non-profits, and startups. They think of themselves as the care takers of software for their clients.

Challenges for Elisa: Elisa has felt the pressure of being a female entrepreneur in a male dominated industry and strives to set an example and to act as a mentor for young women in the business. Overall, Elisa doesn't feel that she's had huge obstacles to overcome as a female business owner.

Females in the Software World: Elisa has noticed that the number of women applying for tech-like companies compared to men is still quite low. She feels that there is a stigma associated with females in the programming world and feels like that needs to change.

Ithaca Venture Community: The mission of this group is to promote and host different entrepreneurial activities that build bridges, strengthen networks, and support the startup community.

Biggest Challenge as an Entrepreneur: For Elisa, she has a lot going on in her life, and the biggest thing she is constantly working on is how to be efficient and organized.

Working with Her Co-Founder: Elisa co-founded Singlebrook Technology with her husband, and although she would love to talk about the company when they are home, they try not to talk about it too much at home. If it's necessary to talk about the company, they set up an actual time to discuss the issue/s at hand. As co-founders, they make sure they have a very open communication line, and respect one another completely.

Advice for Entrepreneurs: Elisa loves the philosophy of "giving first." Get out there and volunteer your time and talents. Also, slow to hire, quick to fire. It's very essential.

Connect with Elisa:

Website | @ElisaMillerOut

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"Perseverance. Attitude. Knowledge." - Eder Holquin

About: Eder Holguin- Founder of Ideal Media Inc.

Overview: Eder Holguin takes us through what it was like growing up in streets of Columbia and his experience immigrating to America. He also shares with us how he became an entrepreneur at such a young age, and what the steps taken to to build a successful career.

Highlights:

Background: Eder grew up in a rough neighborhood in Columbia, and actually ran away from home at the age of thirteen. During that time, Columbia was the most dangerous place in the world. Eder ended up living in a small garage where he slept on cardboard boxes and spent all day selling cosmetics door to door which was the start to his entrepreneurial journey. As a young child, he was very shy and had to learn to develop his communication skills since selling was a matter of life or death for him. He knew that if he didn't seem pleasant people would not buy anything from him, so he had to learn how to be motivated, happy, and withstand rejection. On the street, Eder had a lot of offers to join gangs and although it seemed like an attractive way of life, Eder remembered the warning of his grandmother about resisting that type of lifestyle. 

Immigrating to New York: When Eder was 18 he moved to New York by way of Mexico (a 10 day journey). When he came to the states he had a goal to create the same business he did in Columbia, but soon found out that selling door to door in New York wasn't going to work out. As an immigrant, he did a lot of mundane jobs while trying to learn English.

Road to Success: Eder was interviewing for a restaurant job, when he was asked why he didn't do sales which got him thinking. He decided not to take the job he was interviewing for and got involved in sales. He sold computers, retail, print, and eventually made his way into digital media. Soon after he started building his own companies and became very successful because of his personal persistence to excel.

Education: Eder would work all day and attended school at night. He obtained a degree in marketing from a Columbian University prior to coming to America.

Books: Eder has written two books; Street Smarts and Dreaming of Hope Street (one of which is going to be made into a film).

Ideal Media: It started officially in 2013 but Eder was building the platform prior to that. The company provides content syndication opportunities and helps publishers create visibility for many news organizations.

Giving Back: Eder is involved in a couple of organizations that are non-profit. One of which provides scholarships for Columbian students. Another organization which helps homeless families in Columbia to build and own their own homes.  Eder and his wife will also be launching a new place to help homeless children in Columbia.

End Game: Eder has been shifting more towards speaking at different schools and events. He wants to invest in other companies and early stage startups. In the coming years, he wants to investor, advise, and mentor young companies.

Advice for Entrepreneurs: Eder using this acronym to help himself, and others: P.A.K.- Perseverance, Attitude, Knowledge. He believes these are the three most important attributes you can have, and with these combined, you can accomplish anything.

Take Away: Eder is a powerful example of overcoming hardships in life. He teaches us that we can do absolutely anything we set our minds to. We are not limited to our circumstances.

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Connect with Eder:

IdealMedia.com | EderHolquin.com | @ederman1 

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"Define success in terms of what you want and not what other people want." - Cody Campbell

About: Cody Campbell - Co-Founder of The Dance Dojo

Overview: Cody shares with us his love for dancing and how we can learn to dance in the comfort of our own homes- embarrassment free. 

Highlights:

Background: Cody and his twin brother (who is also a co-founder) started dancing around 6th and 7th grade, but didn't start taking it seriously until the age of fourteen. They did a lot of break dancing, but eventually Cody grew to love hip-hop more, and spent time dancing until the age of twenty five. Cody and his brother were taken out of the dancing scene because of injuries, but still had a love for dancing and decided to start the Dance Dojo.

The Dance Dojo: Is a Salsa school that allows people to learn online. It's taking the traditional dance class online so you can learn from anywhere you want from world class instructors. The company was started back in April of 2014.

How it Works: The Dance Dojo's instructors perform in their own studios, record their dances each week through the Dance Dojo's curriculum, and then the Dance Dojo takes that recorded footage and uploads it online. Right now, it is a subscription service where customers can pay monthly, quarterly, or annually. The Dance Dojo is constantly adding content to their website which increases the value.

Revenue: Year to date, growth has been slow because Cody and his brother have spent a lot of time on the curriculum, and building the company. They are hovering close to $1,000 a month, but are shifting that time from production and creation to the marketing aspect to make it a lifestyle company.

6 Month Goal: The Dance Dojo would like to get up to an additional 200 students enrolled in that timeframe. And the way that will be accomplished is to target salsa events and other sorts of events that are attracting large crowds of people who are doing salsa dancing. They'd really like to give people a taste of what they're doing by offering them a free month of classes, and offer surveys to learn what they like and dislike.

Business Model: For now, they are content with the model that they are offering because it's a reoccurring revenue. However, they are open to possible changes.

Travel: Cody has a passion for travel, and has spent a good amount of his time traveling with friends. He also like to travel alone. Through these experiences, Cody has learned a lot about different cultures and how to interact and understand those belonging to those cultures. Cody is constantly striving to push himself, and shares some of his favorite memories while traveling that have helped him accomplish that.

Advice for Entrepreneurs: Define success in terms of what you want and not what other people want. Don't compare yourself to other companies who are further along than you are. Track the little wins, stay data driven, and celebrate those small victories.

Take Away: We learn from Cody that although life has its setbacks, there is always something next in line to propel us forward. Our passions can become our career.

Connect With Cody:

Website | @Cody_Campbell | @TheDanceDojo | Facebook | Google+

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"[When you're an entrepreneur] you get to write your own roadmap...at the end of the day, I'm my only boss." - Tara Tiger Brown

About: Tara Tiger Brown- Co-Founder of KitHub with Luz Rivas

Overview: Tara Tiger Brown is a lifetime lover of building- from software, to coding, to creating DIY kits. She is constantly on the go. Through this interview, Tara shares with us how she got started in the software industry, and where her passion for helping others came from.

Highlights:

Background: Tara grew up in a small town outside of Vancouver, Canada and attended school at British Columbia Institute of Technology where she studied business, and information technology. When she finished school, she ended up at a data warehouse consulting company that built gigantic databases for airlines, and tech companies. At that job, she became really interested in website development. From there she went on to work with Microsoft, specifically Hotmail, where she helped with coding on site. At that position, Tara learned a lot about scaling companies. Eventually, Tara realized there was a world outside of Microsoft, and went to work for TopSpin. She then took a year off when she had her child, and during that time started working on a startup. She later took a break from startups, and worked for non-profits. While working for non-profits, that's when Tara really began to feel passionate about doing good and helping others.

What is KitHub: KitHub is a very new company that sells unique sets of kits for young learners. It provides young children with an opportunity to have a hands on experience building something that they may not have the time to do during school. These kits also allow the parents to be more involved in their children's learning. You can subscribe to their website to get a themed kit each month from science, to fashion, to environmental. They also sell these kits to schools and classrooms. These kits are targeted for children ages 6-12.

How it Works: As a parent, simply go to their website, subscribe, and from there you will receive a monthly kit. In between waiting to receive the kit, parents will receive different how-to's of things that they can actually make at home with things they may already have lying around. Also, every Friday KitHub has a live show and tell online that your children can watch.

Goal for KitHub: Tara would love to have thousands of subscribers by the end of 2015, and would also like to have a plan on how they can move into the older age group. She would also like to be more involved in the planning and development of the kits.

Struggle with KitHub: Although Tara's background is in software, she has struggled with how to manage the logistics side of the business. She is working on getting more involved with that part of the company so she can focus more on the kits themselves.

What is LA Makerspace: Started in 2012, Makerspace is a community of people who tinker, DIY, and who want to learn how to do everything from programming to 3D printing. And the people who are part of that community are those who do not have the tools or space to do so. Makerspace is focusing on workshops in LA, and working on getting another space in the surrounding area. Because Makerspace has teamed up with libraries in the area, it is free- all you need is a library card.

Represent LA: When Tara moved from San Francisco down to LA in 2009- she wasn't sure where to find other women that tech scene so she decided to do something about it. Represent LA 

Women in the Tech World: Tara feels very fortunate- she has never felt disrespected or blocked out as a female tech entrepreneur. She certainly has empathy and understands when women report issues that they're dealing regarding this matter and is open to talking to these women and helping them in anyway that she can.

Advice for Entrepreneurs: Choose something that you actually like- it's a bonus if it's something you have experience in. Surround yourself with people that you trust, and work with people that you enjoy working with.

Take Away: We learn from Tara that women can be software engineers too. Tara is a great example of constantly pursuing her dreams and always looking for new things she can build or ways she can help others in the tech community.

Connect With Tara:

TaraTigerBrown.com | @Tara | KitHub.cc | @KitHubcc | Facebook 

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