"As your certainty level rises, the ability for you to succeed becomes non-negotiable." - Kavit Haria

About: Kavit Haria- Founder of Insider Internet Success

Kavit Haria started in 2005 selling marketing education to musicians and built a 100,000 person email list generating $1MM + in annual sales.

He's the founder of Insider Internet Success where he helps clients set up automated marketing and sales funnels so they make six figures in their first year.

Overview: Kavit is a self-taught serial entreprenuer who shares how any entrepreneur can be successful. His company, Insider Internet Success is tailored for entrepreneurs who are willing to do what it takes to take their company to the next level.

Highlights:

Background: Kavit spent the first 11 years of his life in Nigeria, and later moved to London where he studied Genetics at a University in the UK. However, Kavit ended up getting involved in business. His journey in business started when he tried to get music gigs paying his tabla. He realized the importance of knowing how to market himself and started learning what he needed to do to get his name out there. Eventually, Kavit was able to get the attention he was looking for, and people started asking him how he was able to self-market. At that point, he figured he needed to put together some type of document that he could share with others. Kavit then created Ebooks from 2005-2009 (which was ultimately InsiderMusic) and based his Ebook's off 3 points: 1) how to get more exposure, 2) how to sell your CD's, 3) how to get more gig's and if you do all those things, how to quit your day job to be a musician. In order to be successful, Kavit participated in joint venture partnerships, google advertising, writing articles for magazines, and be interviewed by other music companies

What is Insider Internet Success: Insider Internet Success was founded in 2008 and started out as Kavit selling infoproducts (ebooks, CDs and seminars) to help people start their online business. Now, Kavit is recognized as a leading online business coach and lead generation expert, with more than 10,000 unique clients worldwide. They have a small team that is distributed between 5 countries. Insider Internet Success is a lead generation service and total business building solution that helps clients create a freedom-based business. Their philosophy is very simple: "Have fun, do exceptional, meaningful work, pay attention to the details, treat people right, tell the truth, have a positive impact on the world around us, give back, and keep learning." With the exception of 2 clients, every one of them have been successful. Currently, Kavit takes on 4 new clients a month.

How Kavit is Successful: 98% of Kavit's income comes from his email database. He writes emails every single day with quality content. Those who opt-in to Kavit's emails know that his emails will be a daily occurrence. Kavit shares that business owners or future business owners understand that learning is the key to freedom.

Challenges: It can be difficult to find the right salespeople, operation managers, etc. Kavit tends to put out 5-10 advertisements a week to find the right employee to keep them around for a long time. Kavit's company charges a high fee, but that is because he only brings the best talent to his team.

Tips on How to Sell: Have a niche and play to your strengths. Create material/content that showcases your value. Figure out what your target audience wants to know and create information that caters to them. Then, share that information in as many places as you can online. Eventually, you will need to get out from behind the computer to attend interviews, and events, which will help your company gain awareness.

Why Entrepreneurs Struggle: Fear tends to be the biggest inhibitor to any entrepreneurs success. In order to overcome the fear of moving to the next step, you just have to stop thinking so much about it, and do it. Give yourself permission to move forward and do it. It's not going to be easy; you have to work hard.

Advice for Entrepreneurs: If you're early in business, there are 3 critical C's that you must apply:

1. Clarity - Know what is that you want to do and bring clarity to your idea, which will then lead you to confidence.

2. Confidence - With clarity, confidence will come naturally and that confidence will add to your certainty of your company.

3. Certainty - Slowly builds up as you start to grow your confidence. It's something that happens subconsciously. And as your certainty level rises, the ability for you to succeed becomes non-negotiable. It becomes inevitable that you succeed because you bring to the table all that clarity, confidence, and certainty.

Subscribe to the Outlier Newsletter: Click Here

Connect With Kavit:

Website | Facebook | LinkedIn | @KavitHaria

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Sponsors

Flitch Creative

Build your brand identity with Flitch Creative's eXpress Packages.

All eXpress Packages include free website and email hosting for 12 months.

Use promo code "OUTLIER"

"Your target audience is not a demographic, it's a mindset and a problem." - Sarah Peterson

About: Sarah Peterson- Founder of Unsettle.org

Overview: Sarah Peterson is an entrepreneur, traveller, and writer from Vancouver, BC Canada. She is the author of Unsettle.org, where she helps people stop settling for work they don't love.

Sarah is focused on what she is passionate about. Through that passion, Sarah has created a successful company where she teaches entrepreneurs how to stop settling in their career. During this interview, she shares some insightful tips on how to find your niche, your target audience, and why you shouldn't use ads to make money from your blog.

Highlights:

Before Unsettle.org: Prior to Unsettle, Sarah worked in HR, and was a finance blogger by night but it was not something she was completly passionate about. It didn't gain as much traction as she wanted in the 4 1/2 years she worked on it and she felt limited in her ability to travel and work on what she really wanted to do. So, she launched Unsettle.org where she "believes you should never settle for work you don’t love." Now, she only takes work/clients that she is excited about.

What is Unsettle.org: Unsettle is a website resource for entrepreneurs Sarah started in January 2015. It's a place where entrepreneurs are taught how not to settle for work they don't love. Although, Sarah doesn't believe that everyone is meant to be an entrepreneur, she does believe that everyone has an entrepreneurial spirit in them that can be utilized within an organization or on your own personal projects.

Business Model: Unsettle.org is based around helping people for free. Her company makes money through affiliate income. Sarah only refers her audience to things that she actually uses and loves. She also does one-on-one coaching with clients and only takes on about 3 a month.

Training Tips From Sarah

How You Can Find Your Niche: In order to find your niche, there are four questions you should ask yourself:

1. What are your interests? 

2. What is your art? (i.e., builder, writer, homemaker, anything that you are creating is considered art) 

3. What are your unique skills? 

4. How can you help people? 

If you don't know where to start to find what you're good at, go to your best friend, or someone who you're very close to and ask them. Another great way to discover your talents, is to go through past greeting/birthday cards, or performance reviews where someone may have shared something specifically unique about you.

How to Find Your Target Audience: As you get into your business or niche, your target audience will change. You'll see the change as you determine which part of your business you're struggling with, and ask your audience what you can do to be better. By doing so, you'll create content while getting to know your audience on a more personal level. Remember, your target audience is not a demographic, it's a mindset and a problem.

Reasons Why Advertising Is Not Right for Most Bloggers: Click Here 

Free Course: Discover the Perfect Lifestyle Business Idea Click Here

Subscribe to the Outlier Newsletter: Click Here

Connect With Sarah:

Website | Facebook | @PetersonSar 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Sponsors

Flitch Creative

Build your brand identity with Flitch Creative's eXpress Packages.

All eXpress Packages include free website and email hosting for 12 months.

Use promo code "OUTLIER"

"I always lead with value and I just don't ask for anything" - Anthony Tran

About: Anthony Tran - Founder of Marketing Access Pass and Host of Traffic Generation All-Stars

Overview: Anthony Tran is the Founder of Marketing Access Pass, an All-in-One Online Marketing Training and Services website. He specializes in WordPress website development, search engine optimization, and social media marketing strategies to help you take your business to the next level. As an Air Force military veteran and former Operations Manager he knows what is like to not to be able to have complete control of your career. Having an online business offers you the ability to build a freedom lifestyle and his goal is to inspire and help you achieve your dreams.

Traffic Generation All-Stars

Subscribe to the Outlier Newsletter: Click Here

Connect With Anthony:

Website | Facebook | LinkedIn | @AnthonyTranMAP

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Sponsors

Flitch Creative

Build your brand identity with Flitch Creative's eXpress Packages.

All eXpress Packages include free website and email hosting for 12 months.

Use promo code "OUTLIER"

"Don't worry about everybody else. Don't worry about how long it's taking you. Don't worry about if someone is coming up behind you. Stay in your lane." - Suzanne Paulinski

About: Suzanne Paulinski- Founder of The Rockstar Advocate

Overview: Suzanne has a passion for music that started at a young age. After traveling down the entrepreneurial road in the music scene, she saw the need for artists to have a "career coach," or someone who would be their advocate for success. Now, she is attempting to start a movement with her new-found company, The Rockstar Advocate.

Subscribe to the Outlier Newsletter: Click Here

Highlights:

Entrepreneurial Journey: Suzanne always knew she wanted to be in the music industry. She said even though she wasn't an artist herself, she knew that she wanted to work with them. In college, she attempted to create a record label with her roommate, and became a paralegal to learn how to write contracts. After trying to do work long distant with her business partner, they decided it wasn't working quite how they wanted it to and called it quits. A couple years later, she started a consulting firm, but ended up pursuing her passion helping independent music artists further their career.

The Rockstar Advocate: Suzanne started The Rockstar Advocate about a year ago. Because it can be difficult to be heard in a business that is flooded with talent, Suzanne saw the need to aid artists in their career. As an advocate, she is there to teach musicians how to brand themselves, and how to connect with their fan base in a more genuine way. Her goal is to help them find clarity and do what they need to do to stay on track and achieve their goals.

Services Offered: Most of the programs that Suzanne offers are 3 month programs. Within that time frame, Suzanne is able to build strong relationships with her clients and teach them how to improve. Suzanne also helps artists go through contracts and negotiate what they want. However, her main focus is her 3 month program. In order for Suzanne to give her artists the amount of attention that they need, she only takes on about 10-12 people at a time. Because Suzanne's niche is so new, she offers free consultations to explain to her clients what she is really there for. Her purpose is solely to coach and train independent artists to achieve the ultimate potential. 

Challenges: Suzanne has found that it is difficult to get people to understand that she is not the manager and to break the compartmentalize barrier. It's also proven a challenge to get the word out there about what she does and how she can help.

Goal: Overall, Suzanne truly wants to make the music industry more about self-care, rather than a hustle. She'd love to bring more of a compassion to the music industry that she feels is lacking. She does not want to build an empire, but to help artists help themselves. As long as she can pay her bills, and see the results of her work, she is happy to continue working this business on her own. However, Suzanne would love to start a movement, to speak at seminars, podcasts, etc, to increase awareness for the need of her services. Eventually, she'd love to have her own weekly show on YouTube.

Advice for Entrepreneurs: The most important thing she shares is not to worry about what others are doing. Stay focused on what you're doing and pace yourself. Your way is what works for you, and no one else. Take the opportunities that you want to take. Get rid of "should,", and do things the way you want to do them. Trust in the process.

Subscribe to the Outlier Newsletter: Click Here

Connect With Suzanne:

Website | Facebook | @RockStarAdvo | Youtube | Instagram | Pinterest 

If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Sponsors

Flitch Creative
Build your brand identity with Flitch Creative's eXpress Packages.

All eXpress Packages include free website and email hosting for 12 months.

Use promo code "OUTLIER"