Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"If you don’t have an active social media presence, you are missing out on tons of potential revenue." - Mandy McEwen 

Mandy McEwen - Founder & CEO of Mod Girl Marketing

Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an inbound marketing consultancy that helps modern businesses achieve success online. She is an SEO specialist, digital marketing consultant, and creator of the widely lauded Modern CMO's Handbook for Effective Inbound Marketing. She was recently listed by Search Engine Journal as a top 12 SEO expert to follow and has been mentioned on numerous blogs such as Huffington Post, Dun & Bradstreet, and Neil Patel.

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Connect with Mandy:

Website | Facebook | Twitter | LinkedIn


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"Most people go an inch deep and a mile wide. Instead you should go an inch wide and a mile deep." - Joe Jacobi

Joe Jacobi - Olympic Gold Medalist | Performance Coach | Professional Speaker | Author

What I do

I teach my clients the advanced skills necessary to reveal talents which have been set to idle due to external and internal distractions.

I, then, transfer to my clients Olympic Gold Medal performance strategies that streamline decision making and actions when engaged in complicated life currents with an aim towards the freedom of playing your own game.
How I Do It 
Professional Speaking: I inspire audiences with practical and actionable strategies that originate from my own high performance success in Olympic sport, business, and adventure.
Performance Coaching: Working on a 1-1 basis, I guide leaders toward unexpected leaps in business and life.

Executive & Organizational Training:

I develop customized and on-point programs and experiences – at the office and on the river – that shape teams, cultures, and outcomes.

A Few Adventures That Shape The Life Lessons I Share
Stepping on the Top Step of the Medal Podium at the Olympic Games
My Olympic Gold Medal Was Stolen; Recovered Weeks Later; Then, I Gave It Away
Led a U.S. Olympic Sport Governing Body as its Chief Executive Officer
Paddled a Kayak 113 Miles from Havana, Cuba to Key West, Florida

Who I Work With

I present to & coach entrepreneurs, business leaders, executive teams, and whole organizations as well as elite and developing athletes and their coaches.

My clients over the past 24 months include:

General Electric, John Hancock, Healthcare Financial Management Association
Minor League Baseball, Oklahoma City Memorial Marathon, Entrepreneurs’ Organization, Resolution Legal, Nantahala Outdoor Center, International Canoe Federation, Oklahoma City Boathouse Foundation, & several regional financial institutions.

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Connect with Joe:

Website | Facebook | Twitter | Youtube | LinkedIn | Instagram


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"I set my intention every morning" - Megan Driscoll

Megan Driscoll - Founder & CEO

Megan Driscoll graduated from the University of Chicago with the intention of starting in finance. She got wind of a paid internship with Edelman PR and applied for no other reason than she was in need of work. However, when she received formal offers from both Edelman and Merrill Lynch on the same day, Megan went with Edelman.

After completing the Edelman internship, Megan accepted positions of increasing responsibility with mid-size and large PR firms, gaining exposure and knowledge of the health care space. She grew from managing accounts to becoming a Senior Account Executive, working directly with clients to shape their corporate image and public messaging. She developed strong relationships with those clients, some of whom she still works with to this day. She had taken on a much bigger, hands-on role than she previously thought possible.

Megan learned how to serve clients, and how to develop and host events. She had a role in everything that went on. As her career in PR grew, Megan learned the skills of actually running a business, and she was part of the decision making process on staffing, billing, and other management decisions.

Megan was recruited to become president of Behrman Communications, a role in which she managed agency operations, mentored staff, recruited new business, and provided strategic advisement to clients. The responsibilities of the role gave her valuable experience, but Megan wanted to put her energies to work for her own shop. She left Behrman and started EvolveMKD.

Megan gave a lot of thought to how she wanted to craft her own agency. She looked around the industry and realized that no agency was offering the senior-level, hands-on, personalized attention in the health care and beauty space that she knew she could provide. Nor was there one that was owned, run, and staffed entirely by women. Megan seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world.

Coming up with the finances and access to credit to get started was a challenge. Megan needed operating capital to pay staff and cover the basic business functions until she could get some revenue coming in, but it was difficult to ascertain just how much and when. She and her husband poured their own savings into the venture. They also gave over half of their home as office space for Evolve HQ when it opened for business.

Under Megan’s leadership, Evolve has grown to 18 employees with a near-perfect retention rate. It finished 2015 with $3.4 million in revenue, and is currently serving 20 brands. Megan is looking to expand into the Asian and Hispanic markets, and her focus remains on brands, services, and products that impact women’s lives in a positive way, whether that be in the health care, beauty, or lifestyle space.

Megan worked hard to establish a company culture that encourages growth and communication. Evolve, by design, is an open office that encourages the free flow of communication among staff. Everyone, including senior staff, operates in a wide open bullpen, and all are encouraged to keep the lines of communication open. From a managerial perspective, Evolve’s policy is to encourage consistent and informal management-staff interaction to keep the lines of communication open and foster ideas and creativity.

Megan remains focused to growing Evolve and expanding its reach in the health and beauty space. Through the success of her company, she has been able to engage in helping women advance their careers. She likes to share her story and how she has overcome the challenges of being a female entrepreneur in order to help empower other women to pursue their goals. She has also made philanthropy and giving back to the community a cornerstone of Evolve’s business.

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Connect with Megan:

Website | Facebook | Twitter | Instagram | LinkedIn


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"We are committed to engaging, thought provoking content and that's exactly what you'll get." - Bryce Prescott

Bryce Prescott - Host of Rules of Success and Co-Founder of Urbia Exchange

Throughout his career, Bryce Prescott he has built businesses in several different industries; including real estate, agricultural commodities and business and lifestyle consulting. He currently the Host of Rules of Success and co-Founder of Urbia Exchange;

As an Entrepreneur, coach and Founder, he has parlayed his network and relationships into a digital platform that helps individuals and businesses take their lives and results to the next level via Rules of Success; a success and lifestyle podcast found on iTunes and at RulesofSuccess.com. Additionally, he is the co-Founder of Urbia Exchange; a real estate based education and exchange platform for both new and seasoned real estate investors.

If you are looking to understand balance, true success and hear experts guide you along the way; subscribe to Rules of Success and enjoy the ride. 

Connect with Bryce:

Website | Twitter | Instagram | Podcast | Youtube


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"At the end of the day nobody need just another widget, what they need is something solved, some sort of a solution." Tom Morkes

Tom Morkes - Founder & CEO of Insurgent Publishing

Tom Morkes is a West Point grad, Iraq War veteran, and the founder and CEO of Insurgent Publishing, a creative advisory and consulting firm that helps entrepreneurs, founders, and CEOs grow their businesses through strategic, large-scale book and digital product launches. Tom’s clients and projects have been featured in major mainstream media outlets, leading television networks, and top ranked blogs and podcasts; he has consulted on books that have hit The New York Times, Wall Street Journal, USA Today and Amazon bestseller lists; he led the marketing and promotional effort that generated over $450,000.00, setting a Kickstarter record for most funded Nonfiction Publishing project, and has done multiple 6-figure course and digital product launches.

Connect with Tom:

Website | Podcast | Books


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Ep 371: Sarah Pottharst Interview - Per Vigore

"I care about my work and who it impacts." - Sarah Pottharst

Sarah Pottharst - Founder/Designer, Per Vigore

The brand is called Per Vigore. The idea came out of the need for clothing that is insect-repellent but also wearable for normal "everyday" schedules. Since there is an immediate concern surrounding Zika (which currently has no cure) and its severe effects on pregnant women, the brand is launching its first line with styles that are fluid between a broad range of sizes and shapes. In this way, the designs are truly transitional.

The silhouettes are draped in such a way that they will continue to flatter the woman's body throughout various phases in life, thus providing an elegant fit for both expectant and non-expectant women alike. With this special tailoring, a garment can achieve a fuller lifecycle and positively prove its worth. With 100% cotton fabrications from Como and production based in Tuscany, the styles are perfectly crafted by the same expert hands that have also created clothing for the most highly regarded Italian designers of our time. The clothes are meant to provide dual aspects: protection and a classic tailored fit. These two aspects allow our customers to live a life of health, energy, vitality, and of course, confidence in style. These clothes are quite truly For Vigor of those who wear them.

 

Connect with Sarah:

Website | Facebook

 

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Ep 370: Loretta Cella Interview - Passion to Lead

"If there is one thing that successful leaders do is that they stop. They take a time-out in their busyness and take even an hour a week to explore their role in creating success within their teams." - Loretta Cella

Loretta Cella, Founder and Curator / Passion to Lead / Leaders For Humanity

Founder, educator, mentor and innovator Loretta Cella is no stranger to leadership. With over 15 years experiences in human services in 10 countries she has assisted an array of diverse people and communities in the world. Loretta holds a Masters in Leadership from Royal Roads University and is a certified Prosci change manager. In 2007, Loretta founded Passion to Lead a charity that has now supported over 5000 young women globally to gain leadership skills and create meaningful community projects. As the curator of Leaders for Humanity she works with an array of clients to support their personal and professional development.

 

Connect with Loretta:

Website | Facebook | Twitter

 

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Ep 369: Joanna Penn Interview - The Creative Penn

"You need to be moving in order to change direction." - Joanna Penn 

Joanna Penn is a New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, TheCreativePenn.com is regularly voted one of the top 10 sites for writers and self-publishers.

Connect with Joanna:

Website | Facebook | Podcast | Twitter | Instagram


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Ep 368: Tyler Barstow Interview - Vinyl Me, Please

"It takes tine to grow what you hope is a quality company." - Tyler Barstow

Tyler is a co-founder of Vinyl Me, Please and currently serves as their Head of Content. While working on the idea for, and early stages of, Vinyl Me, Please, he worked as a Support Agent at CoSupport in Chicago. Prior to that he worked with a non-profit in Raleigh, NC.

"Vinyl Me, Please is a record of the month club. The best damn record club out there, in fact.

Our mission is help people explore, experience, and enjoy music on a deeper level. A tall order, maybe, but it’s what gets us out of bed every morning with a thunderous shout. We do that both by sending you great music every month and by making sure you have a ton of fun each step of the way. Music is important, and so are you, and we work our asses off to make sure we do good by both.

We believe in the power of the album as an art form. That music is a form of connection. That an album isn’t just something you own, but something that becomes a part of you. And we offer a full sensory experience that encourages you to deeply connect with the music you’re listening to. Vinyl is a tangible representation of the music you love, and brings with it a ritual you shouldn’t live without. What you listen to and how you listen to it matters. It ends up being an essential part of who you are."

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Connect with Tyler:

Website | Facebook | LinkedIn | Twitter | Instagram | Magazine


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Ep 367: Sierra Schubach and Alisha Pace - Babes, Bosses, and Babies

"Follow your heart and do what you think is best." - Sierra and Alisha

Sierra Schubach & Alisha Pace - Founders of Babes, Bosses, and Babies

Sierra Schubach and Alisha Pace are the minds and mouths of the weekly podcast Babes, Bosses and Babies. Inspired by reoccurring conversations and rants about life as a working mom, each episode addresses important topics amongst millennials, parents and women just like you and me. Babes, Bosses and Babies is a passion project they started to give a voice and start a community for like-minded people. 

Alisha Pace, co-host and co-founder of Babes, Bosses and Babies, has a professional background in event management and marketing. She lives in the heart of Salt Lake City with a very modern family, composed of 3 stepchildren and her 2 daughters and their dad. She is passionate about women in business and is very excited to see the adventures this new venture take her on.

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Sierra Schubach, co-host and co-founder of Babes, Bosses and Babies, has a professional background in marketing and communications. She is also well versed in the social media sphere. She credits her sharp character and vast knowledge to her interrelated education, but mostly to her understanding of balance and life experiences. She is currently residing and working in Salt Lake City, with her one-year-old son.

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Connect with Sierra & Alisha:

Website | Facebook | Instagram | Sierra | Alisha | iTunes


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Category:general -- posted at: 9:58pm MDT